I’m Lia Crupi, an Italian web designer based in Helsinki, Finland.
I have years of experience working with top Nordic brands and businesses worldwide delivering simple, beautiful, and easy to use digital experiences.
My design balance user needs, technological possibilities, and business goals. What sets me apart is my ability to bridge the gap between design and development, ensuring that ideas are not just well-designed but also technically feasible and seamlessly executed.
Throughout my career, I have designed, developed, and scaled complex digital products, ranging from platforms to e-commerce and B2B solutions. Additionally, I have created and maintained robust design systems that ensure consistency and scalability across extensive digital environments.
I specialize in Interaction Design with a focus on usability, accessibility, persuasive design, and user-centered experiences.
Over the course of my career, I’ve learned from every team and project I’ve been a part of. Being an in-house designer gave me the technical knowledge that has been crucial to my success. I have worked closely with some of the best brand designers in the country, which helped me understand how brand design fits into the larger user experience equation. These experiences allow me to thrive in teams that are both technically driven and creatively ambitious.
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