I'm Lia Crupi, an Italian web designer based in Helsinki, Finland. I have years of experience working with top Nordic brands and businesses worldwide delivering simple, beautiful, and easy to use digital experiences. My design balance user needs, technological possibilities, and business goals. What sets me apart is my ability to bridge the gap between design and development, ensuring that ideas are not just well-designed but also technically feasible and seamlessly executed. Throughout my career, I have designed, developed, and scaled complex digital products, ranging from platforms to e-commerce and B2B solutions. Additionally, I have created and maintained robust design systems that ensure consistency and scalability across extensive digital environments. I specialize in Interaction Design with a focus on usability, accessibility, persuasive design, and user-centered experiences. Over the course of my career, I’ve learned from every team and project I’ve been a part of. Being an in-house designer gave me the technical knowledge that has been crucial to my success. I have worked closely with some of the best brand designers in the country, which helped me understand how brand design fits into the larger user experience equation. These experiences allow me to thrive in teams that are both technically driven and creatively ambitious.

Lia Crupi

I'm Lia Crupi, an Italian web designer based in Helsinki, Finland. I have years of experience working with top Nordic brands and businesses worldwide delivering simple, beautiful, and easy to use digital experiences. My design balance user needs, technological possibilities, and business goals. What sets me apart is my ability to bridge the gap between design and development, ensuring that ideas are not just well-designed but also technically feasible and seamlessly executed. Throughout my career, I have designed, developed, and scaled complex digital products, ranging from platforms to e-commerce and B2B solutions. Additionally, I have created and maintained robust design systems that ensure consistency and scalability across extensive digital environments. I specialize in Interaction Design with a focus on usability, accessibility, persuasive design, and user-centered experiences. Over the course of my career, I’ve learned from every team and project I’ve been a part of. Being an in-house designer gave me the technical knowledge that has been crucial to my success. I have worked closely with some of the best brand designers in the country, which helped me understand how brand design fits into the larger user experience equation. These experiences allow me to thrive in teams that are both technically driven and creatively ambitious.

Available to hire

I’m Lia Crupi, an Italian web designer based in Helsinki, Finland.
I have years of experience working with top Nordic brands and businesses worldwide delivering simple, beautiful, and easy to use digital experiences.

My design balance user needs, technological possibilities, and business goals. What sets me apart is my ability to bridge the gap between design and development, ensuring that ideas are not just well-designed but also technically feasible and seamlessly executed.

Throughout my career, I have designed, developed, and scaled complex digital products, ranging from platforms to e-commerce and B2B solutions. Additionally, I have created and maintained robust design systems that ensure consistency and scalability across extensive digital environments.
I specialize in Interaction Design with a focus on usability, accessibility, persuasive design, and user-centered experiences.

Over the course of my career, I’ve learned from every team and project I’ve been a part of. Being an in-house designer gave me the technical knowledge that has been crucial to my success. I have worked closely with some of the best brand designers in the country, which helped me understand how brand design fits into the larger user experience equation. These experiences allow me to thrive in teams that are both technically driven and creatively ambitious.

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Language

Italian
Fluent
English
Advanced
Finnish
Intermediate

Work Experience

UX/UI Designer and Webflow Developer at hasan & partners
October 2, 2022 - July 31, 2025
UX/UI Designer and Webflow Developer at Contrast Digital
September 2, 2019 - September 30, 2022
UX/UI Designer and Webflow Developer at Lia Crupi
April 15, 2025 - Present
Freelance
Lead Designer at LOOK Studios
April 1, 2025 - Present

Education

MA in Urban Planning at Politecnico di Milano
October 10, 2013 - April 30, 2015

Qualifications

Nielsen Norman Group UX Certificate
October 1, 2020 - October 30, 2020
Interaction design specialty (Web Page UX Design; Emerging Patterns in Interface Design; Persuasive and Emotional Design; The Human Mind and Usability; Application Design for Web and Desktop) https://www.nngroup.com/ux-certification/verify/
DesignLab - Interaction Design
February 3, 2019 - March 29, 2019
Reddot Winner 2024 - Industrial Design, Brands and Communication Design
October 10, 2025 - October 10, 2025
Brand and Webb design for Resand Oy

Industry Experience

Computers & Electronics, Energy & Utilities, Financial Services, Gaming, Government, Healthcare, Consumer Goods, Non-Profit Organization, Media & Entertainment, Real Estate & Construction, Software & Internet, Education, Professional Services, Transportation & Logistics, Other