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Human-centered designer with an e-commerce and architecture background. I think in systems and design for the bigger picture. I thrive in complex challenges, turning them into clear, scalable experiences, using feedback as a key driver to create products that support both people and businesses.…

Lia Janela

UX Designer, UI Designer, Product Designer, +4

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Human-centered designer with an e-commerce and architecture background. I think in systems and design for the bigger picture. I thrive in complex challenges, turning them into clear, scalable experiences, using feedback as a key driver to create products that support both people and businesses.…

Available to hire

Human-centered designer with an e-commerce and architecture background. I think in systems and design for the bigger picture. I thrive in complex challenges, turning them into clear, scalable experiences, using feedback as a key driver to create products that support both people and businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

UX/UI Designer at Home24 SE

March 1, 2023 - Present

Current role focused on expanding the end-to-end user journey by deepening funnels and aligning with two cross-functional teams; led design-system development and adoption in a large-scale product environment; ensured accessible, scalable experiences; collaborated with marketing to align user needs with business goals; introduced AI-assisted design workflows (e.g., Figma Make, Lovable, Langdock); improved engagement and conversion metrics through usability testing and feedback-driven iterations.

Junior UX/UI Designer at Home24 SE

January 1, 2022 - March 1, 2023

Partnered with UX research, product management, and engineering to improve consideration, discovery, and pre-purchase flows in an agile e-commerce environment. Worked on top and side navigation, search with autosuggestions, marketing banners, and product listing page; communicated insights through cross-functional presentations; supported lean design practices by embedding the Double Diamond into the Kanban process and transitioning from Sketch & InVision to Figma.

UX/UI Designer at Leaf Labs GmbH

March 1, 2020 - December 1, 2022

Partnered directly with founders on corporate identity redesign, aligning brand and product experience in a fast-paced startup. Collaborated with product managers and developers to design and validate experiences for customers and merchants; conducted user research and usability testing to optimize journeys for speed, clarity, and simplicity; prototyped and iterated on key flows to improve usability and conversion.

Architect at Independent / Various Projects

April 1, 2015 - December 1, 2019

Worked across multiple cities (Porto, Barcelona, Berlin, Zurich) on architecture design, development, and coordination, gaining experience in cross-cultural collaboration and complex project management.

UX Design / UI Design at CareerFoundry

April 1, 2019 - September 1, 2020

Completed a structured UX/UI design program, applying learnings to practical projects and building foundational skills in user-centered design processes.

Architect

April 1, 2015 - December 31, 2019

Architect across Porto, Barcelona, Berlin & Zurich.

Architect at Various / Freelance

April 1, 2015 - December 1, 2019

Architect with projects across Porto, Barcelona, Berlin & Zurich.