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I’m a Creative Content & Marketing Specialist with experience producing strategic photo, video, and social media content for tourism and small businesses. I help brands tell their stories through engaging visuals and thoughtful content strategies. I’m currently focusing on personal projects and building a professional website to further develop brand storytelling and content systems. I work well both independently and collaboratively with teams, maintaining brand consistency and delivering content that drives engagement and inquiries.…I’m a Creative Content & Marketing Specialist with experience producing strategic photo, video, and social media content for tourism and small businesses. I help brands tell their stories through engaging visuals and thoughtful content strategies. I’m currently focusing on personal projects and building a professional website to further develop brand storytelling and content systems. I work well both independently and collaboratively with teams, maintaining brand consistency and delivering content that drives engagement and inquiries.

Liam Cook

Content Creator, Social Media Manager, Photographer, +2

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I’m a Creative Content & Marketing Specialist with experience producing strategic photo, video, and social media content for tourism and small businesses. I help brands tell their stories through engaging visuals and thoughtful content strategies. I’m currently focusing on personal projects and building a professional website to further develop brand storytelling and content systems. I work well both independently and collaboratively with teams, maintaining brand consistency and delivering content that drives engagement and inquiries.…I’m a Creative Content & Marketing Specialist with experience producing strategic photo, video, and social media content for tourism and small businesses. I help brands tell their stories through engaging visuals and thoughtful content strategies. I’m currently focusing on personal projects and building a professional website to further develop brand storytelling and content systems. I work well both independently and collaboratively with teams, maintaining brand consistency and delivering content that drives engagement and inquiries.

Available to hire

I’m a Creative Content & Marketing Specialist with experience producing strategic photo, video, and social media content for tourism and small businesses. I help brands tell their stories through engaging visuals and thoughtful content strategies.

I’m currently focusing on personal projects and building a professional website to further develop brand storytelling and content systems. I work well both independently and collaboratively with teams, maintaining brand consistency and delivering content that drives engagement and inquiries.

Skills

SEO Copywriting

Experience Level

SEO Copywriting

Expert

Work Experience

Freelance Content Creator & Social Media Manager

January 1, 2023 - Present

Delivered photo, video, and social content for small and growing businesses; managed content from concept to delivery across Instagram and Facebook; created brand-consistent assets including reels, short-form video, photography, and graphics. Worked independently with multiple clients, managed timelines and deliverables, and built a high-volume media library. Published SEO-focused galleries, scheduled content, and supported lead generation and sales activities. Maintained a clear brand voice across digital touchpoints and collaborated with external agencies to support paid and organic social media initiatives.

Marketing Assistant at New Zealand Trails

September 1, 2024 - April 1, 2025

Managed all social media and review platforms (Meta Business Suite, Google, Tripadvisor), ensuring timely responses and consistent brand representation. Processed and curated incoming customer reviews, transforming feedback into SEO-informed website content. Edited and curated a high-volume visual content library (~7,000 images/week) and prepared 350+ images for use across the website and social platforms. Organized a library of 1,000+ photos and videos for ongoing marketing use. Published SEO-focused website galleries, created and scheduled Facebook/Instagram content, and supported lead generation and performance analysis. Monitored and guided tour-guide content, maintained brand voice across digital channels, and collaborated with external agencies for paid and organic initiatives.