Liam Cook

Available to hire

I’m a Creative Content & Marketing Specialist with experience producing strategic photo, video, and social media content for tourism and small businesses.

About

I’m a Creative Content & Marketing Specialist with experience producing strategic photo, video, and social media content for tourism and small businesses. I help brands tell their stories through engaging visuals and thoughtful content strategies.

I’m currently focusing on personal projects and building a professional website to further develop brand storytelling and content systems. I work well both independently and collaboratively with teams, maintaining brand consistency and delivering content that drives engagement and inquiries.

  • 3 years' experience
  • Joined February 2026

Skills· 1

Industry experience

  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services

Work experience

Marketing Assistant · New Zealand TrailsSep 2024 – Apr 2025 · 8 mos

Managed all social media and review platforms (Meta Business Suite, Google, Tripadvisor), ensuring timely responses and consistent brand representation. Processed and curated incoming customer reviews, transforming feedback into SEO-informed website content. Edited and curated a high-volume visual content library (~7,000 images/week) and prepared 350+ images for use across the website and social platforms. Organized a library of 1,000+ photos and videos for ongoing marketing use. Published SEO-focused website galleries, created and scheduled Facebook/Instagram content, and supported lead generation and performance analysis. Monitored and guided tour-guide content, maintained brand voice across digital channels, and collaborated with external agencies for paid and organic initiatives.

Freelance Content Creator & Social Media ManagerJan 2023 – Present · 3 yrs 11 mos

Delivered photo, video, and social content for small and growing businesses; managed content from concept to delivery across Instagram and Facebook; created brand-consistent assets including reels, short-form video, photography, and graphics. Worked independently with multiple clients, managed timelines and deliverables, and built a high-volume media library. Published SEO-focused galleries, scheduled content, and supported lead generation and sales activities. Maintained a clear brand voice across digital touchpoints and collaborated with external agencies to support paid and organic social media initiatives.

Education

Bachelor of Business - Marketing · University of Newcastle2018 – 2021

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