Liam Hennessy

Led brand-building initiatives across content, social, and web channels to strengthen visibility and market presence. Owned SEO and social-led growth activities to expand reach, improve discoverability, and support brand awareness. Developed and executed social media campaigns connecting digital engagement with in-person events and broader brand communications.

Owned the rollout of sm apOne’s international presence, aligning brand, content, and messaging across global markets. Contributed to inbound demand generation by aligning digital marketing activities with sales priorities. Helped shape go-to-market strategy and product launch messaging for both domestic and international audiences, and collaborated with performance marketing to strengthen digital reach and brand awareness.

Drove organic visibility and product awareness through social and content initiatives. Built and maintained a product information compendium to ensure accurate, up-to-date communications. Collaborated with product managers on targeted content for users, improving product clarity and engagement.