Organic GEO/SEO/AIO and online visibility specialist with B2B SaaS, government/defence, finance, software, and B2C experience. Focused on strengthening brand presence through data-driven growth across SEO, social, content, and digital communications. Leads SEO and social growth initiatives, creates and executes social media campaigns that connect digital engagement with in-person events, and supports inbound demand generation by aligning digital marketing with sales priorities.

Liam Hennessy

Organic GEO/SEO/AIO and online visibility specialist with B2B SaaS, government/defence, finance, software, and B2C experience. Focused on strengthening brand presence through data-driven growth across SEO, social, content, and digital communications. Leads SEO and social growth initiatives, creates and executes social media campaigns that connect digital engagement with in-person events, and supports inbound demand generation by aligning digital marketing with sales priorities.

Available to hire

Organic GEO/SEO/AIO and online visibility specialist with B2B SaaS, government/defence, finance, software, and B2C experience. Focused on strengthening brand presence through data-driven growth across SEO, social, content, and digital communications.

Leads SEO and social growth initiatives, creates and executes social media campaigns that connect digital engagement with in-person events, and supports inbound demand generation by aligning digital marketing with sales priorities.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
English
Fluent
Dutch
Beginner
Spanish; Castilian
Beginner
Ukrainian
Beginner

Work Experience

Content & Social Media Manager at MBS GmbH
March 1, 2024 - Present
Led brand-building initiatives across content, social, and web channels to strengthen visibility and market presence. Owned SEO and social-led growth activities to expand reach, improve discoverability, and support brand awareness. Developed and executed social media campaigns connecting digital engagement with in-person events and broader brand communications.
Senior Content & Communications Manager at sm apO neA G
August 1, 2022 - January 31, 2024
Owned the rollout of sm apOne’s international presence, aligning brand, content, and messaging across global markets. Contributed to inbound demand generation by aligning digital marketing activities with sales priorities. Helped shape go-to-market strategy and product launch messaging for both domestic and international audiences, and collaborated with performance marketing to strengthen digital reach and brand awareness.
Content Manager/Web Designer at SE GGER Microco ntroller
September 1, 2020 - December 31, 2021
Drove organic visibility and product awareness through social and content initiatives. Built and maintained a product information compendium to ensure accurate, up-to-date communications. Collaborated with product managers on targeted content for users, improving product clarity and engagement.
Creative Lead Strategist at 6 H Media
December 1, 2017 - December 31, 2019
Partnered with media buyers on B2C Facebook and native advertising campaigns to drive revenue. Defined creative direction across paid channels to improve campaign effectiveness and consistency. Built hybrid organic-paid campaigns to increase conversions for B2C products and services. Applied data insights to optimize funnels, improve targeting, and strengthen performance.
Country Manager at metaflake GmbH
June 1, 2014 - November 30, 2017
Directed SEO, content, and website optimization for UK, USA, and Australian comparison portals to drive visibility, traffic, and conversions. Applied user and performance analysis to identify growth opportunities and improve website effectiveness. Developed and executed research-driven content strategies aligned with search demand and conversion goals. Served as press spokesperson for English-speaking portals, representing the brand in external communications.
International Content Manager - Digital (Interim) at Convidera
December 1, 2010 - December 31, 2010
Led the relaunch of Gira.com’s international website and coordinated cross-functional teams to strengthen digital presence. Aligned social, performance, and content activities across markets to support international SEO and brand consistency. Managed content planning, monitoring, and reporting to ensure effective website execution and optimization.

Education

Leaving Certificate at Dro gheda Grammar School
January 1, 2003 - January 1, 2009

Qualifications

Intro to Front End Development (certification)
January 11, 2030 - July 10, 2026
The Fundamentals of Digital Marketing (certification)
January 11, 2030 - July 10, 2026
Grammar School Leaving Certificate
January 1, 2003 - January 1, 2009

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Government, Financial Services, Other