I'm Liam O'Dowd, a freelance/fractional marketing lead with a creative and analytical background. I partner with founders and executive teams to align brand, demand and product marketing, and I develop GTM plans with a strong commercial mindset focused on ROI and measurable results. I have hands-on experience across performance channels—paid search, paid social, SEO/ASO, and content—and I enjoy building and mentoring teams, whether working client-side or agency-side, while liaising with stakeholders and external partners. Over the years I have advised startups and high-growth companies across SaaS, EdTech, B2B marketplaces and ecommerce. Notable engagements include Loops (SaaS), Usborne Foundation (EdTech, non-profit), YunoJuno (B2B), and CimAlp (D2C ecommerce). I focus on outcomes-led messaging, clear ICPs and governance to drive awareness, pipeline quality and growth.…I'm Liam O'Dowd, a freelance/fractional marketing lead with a creative and analytical background. I partner with founders and executive teams to align brand, demand and product marketing, and I develop GTM plans with a strong commercial mindset focused on ROI and measurable results. I have hands-on experience across performance channels—paid search, paid social, SEO/ASO, and content—and I enjoy building and mentoring teams, whether working client-side or agency-side, while liaising with stakeholders and external partners. Over the years I have advised startups and high-growth companies across SaaS, EdTech, B2B marketplaces and ecommerce. Notable engagements include Loops (SaaS), Usborne Foundation (EdTech, non-profit), YunoJuno (B2B), and CimAlp (D2C ecommerce). I focus on outcomes-led messaging, clear ICPs and governance to drive awareness, pipeline quality and growth.WWWW…