Liang Chin-Wei

Available to hire

I am a growth-focused professional with 10+ years of experience driving international market expansion, e-commerce, and supplier management for European brands in Asia.

About

I am a growth-focused professional with 10+ years of experience driving international market expansion, e-commerce, and supplier management for European brands in Asia.

I specialize in performance marketing with an 8.23% CVR and in scaling market share in professional sectors from 10% to around 50% through data-driven localization and supply chain optimization. Based in Budapest, I hold 10-year permanent residency and have full legal right to work.

  • 11 years' experience
  • Joined April 2026

Languages

  • ChineseFluent
  • EnglishFluent
  • Spanish; CastilianIntermediate
  • HungarianBeginner

Industry experience

  • Professional Services
  • Retail
  • Wholesale & Distribution
  • Manufacturing
  • Consumer Goods

More experts in Budapest, Hungary

Work experience

Business Development Manager · QIANSHUN Enterprise Co. (Taiwan)Jun 2018 – Present · 8 yrs 6 mos

Market Expansion: Scaled JULIUS-K9’s Taiwan B2B market share from 10% to ~50% in police/military/SAR sectors and operated cross-border B2C e-commerce (Shopify, Shopee, Momoshop). GA4 & Google Ads: achieved an 8.23% CVR with a low CPA of $0.40 across 5,200+ conversions. Meta Ads Growth: in 2025, reach increased by 177% (152k+ unique users) while CPM decreased by 44%. SEO: improved average search position from 13.5 to 8 in 6 months; secured #1 rankings for high-intent keywords with CTRs of 39.3% for 'K9 harness' and 30.8% for 'Julius-K9'. Customer Retention: boosted repeat purchase rate to 32.46% and increased average order value by 12%.

Brand Manager · JULIUS-K9 Zrt.Feb 2017 – Jul 2025 · 8 yrs 6 mos

Distributor Management: Coordinated with cross-functional teams to lead localization and brand positioning for Chinese and Taiwanese markets via 5+ years of overseas assignments. Supported international trade shows, distributor onboarding, brand consistency, and compliance processes. Marketing: Conducted market research and business analysis; translated professional content between English and Chinese, including official website and social media posts. Social Impact: Scaled organic reach of social media from zero to 1,000+ followers through influencer partnerships in niche pet communities. Brand Protection: Removed 2,000+ infringing links across global B2B/B2C platforms, saving $100,000 in legal fees and preventing brand dilution. Sourcing: Conducted supplier inquiries, pricing comparisons, and competitor cost benchmarking to support internal sourcing and pricing decisions.

Purchaser · Texleon SA. de CV. (Mexico)Feb 2011 – Mar 2013 · 2 yrs 2 mos

Led the import department, coordinating closely with senior management, finance, production, sales, and warehouse teams. Logistics: Managed supply chain of 4,000 SKUs for 30 containers of 40′HQ per month, coordinating sourcing, sampling, and shipment. Monitored fashion market trends and demand to support raw materials selection and purchasing strategy. Agile Planning: Adjusted weekly shipment plans in real-time to address production shortages and sales priorities. Ensured timely delivery and cost efficiency across international suppliers.

Education

Bachelor of Science in Food Science · National Taiwan Ocean University2002 – 2009
Master of Science in Food Science · National Taiwan Ocean University2002 – 2009

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