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I am an Art Director and Creative Director with 18+ years of experience leading brand strategy, visual identity, campaign development, and creative production. Known for translating strategy and cultural context into thoughtful visual systems, compelling pitch concepts, and polished client-facing creative. Strong collaborator across design, copy, marketing, photography, development, and production with a hands-on approach from initial creative direction through final delivery.…I am an Art Director and Creative Director with 18+ years of experience leading brand strategy, visual identity, campaign development, and creative production. Known for translating strategy and cultural context into thoughtful visual systems, compelling pitch concepts, and polished client-facing creative. Strong collaborator across design, copy, marketing, photography, development, and production with a hands-on approach from initial creative direction through final delivery.

Lianne Cawley

Graphic Designer, Art Director, Creative Director, +2

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I am an Art Director and Creative Director with 18+ years of experience leading brand strategy, visual identity, campaign development, and creative production. Known for translating strategy and cultural context into thoughtful visual systems, compelling pitch concepts, and polished client-facing creative. Strong collaborator across design, copy, marketing, photography, development, and production with a hands-on approach from initial creative direction through final delivery.…I am an Art Director and Creative Director with 18+ years of experience leading brand strategy, visual identity, campaign development, and creative production. Known for translating strategy and cultural context into thoughtful visual systems, compelling pitch concepts, and polished client-facing creative. Strong collaborator across design, copy, marketing, photography, development, and production with a hands-on approach from initial creative direction through final delivery.

Available to hire

I am an Art Director and Creative Director with 18+ years of experience leading brand strategy, visual identity, campaign development, and creative production. Known for translating strategy and cultural context into thoughtful visual systems, compelling pitch concepts, and polished client-facing creative. Strong collaborator across design, copy, marketing, photography, development, and production with a hands-on approach from initial creative direction through final delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Creative Director & Founder at Chapter 35

July 1, 2015 - Present

Lead brand strategy, creative direction, and design systems for 150+ businesses, guiding projects from discovery through execution, production, and launch. Served as Art Director and Creative Director for large-scale integrated marketing campaigns for corporate clients including Alberta Motor Association, Finning Canada, and Alberta Construction Safety Association. Direct visual identity, typography, layout, print, packaging, digital, signage, and environmental brand touchpoints across diverse industries. Build mood boards, creative territories, pitch decks, and brand presentations that communicate direction clearly to clients and collaborators. Collaborate with and direct designers, copywriters, photographers, developers, printers, and fabricators to ensure creative integrity across all deliverables. Provide senior-level creative leadership to clients who need cohesive, strategic brand direction without hiring a full-time creative director.

Co-Founder at The Very Good Branding Workshop

March 1, 2026 - Present

Co-founded a brand education event helping entrepreneurs understand how strategy, storytelling, and visual identity work together. Led concept development, event positioning, programming, speaker coordination, and creative direction.

Founder at The Branded Good

June 1, 2020 - Present

Non-profit initiative creating apparel collections with 100% of net profits donated to partner charities, including The Bissell Centre, Canadian Women's Foundation, AdaptAbilities, Alberta Cancer Foundation, and others.

Art Director at Wellness Alberta Magazine

August 1, 2014 - July 31, 2015

Led creative direction, full editorial design, and marketing strategy. Directed feature concepts, designed layouts, developed visual systems, and collaborated with editorial, contributors, and advertisers across print and digital.

Senior Graphic Designer at PinPoint Marketing

January 1, 2014 - August 1, 2015

Supported brand, campaign, and design projects across multiple client accounts. Gained experience in creative presentations, project execution, and multi-stakeholder feedback.

Brand Lead at Honeywell

August 1, 2010 - January 1, 2014

Developed corporate brand and design assets internally, building experience in brand consistency, stakeholder communication, production workflows, and onboarding newly acquired companies into the Honeywell brand ecosystem.