Lianne Cawley

Co-founded a brand education event helping entrepreneurs understand how strategy, storytelling, and visual identity work together. Led concept development, event positioning, programming, speaker coordination, and creative direction.

Non-profit initiative creating apparel collections with 100% of net profits donated to partner charities, including The Bissell Centre, Canadian Women's Foundation, AdaptAbilities, Alberta Cancer Foundation, and others.

Lead brand strategy, creative direction, and design systems for 150+ businesses, guiding projects from discovery through execution, production, and launch. Served as Art Director and Creative Director for large-scale integrated marketing campaigns for corporate clients including Alberta Motor Association, Finning Canada, and Alberta Construction Safety Association. Direct visual identity, typography, layout, print, packaging, digital, signage, and environmental brand touchpoints across diverse industries. Build mood boards, creative territories, pitch decks, and brand presentations that communicate direction clearly to clients and collaborators. Collaborate with and direct designers, copywriters, photographers, developers, printers, and fabricators to ensure creative integrity across all deliverables. Provide senior-level creative leadership to clients who need cohesive, strategic brand direction without hiring a full-time creative director.