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I am an analytical and creative Digital Marketing Professional with a passion for driving engagement and increasing ROI. With hands-on experience across various platforms, I excel at developing data-driven strategies that enhance customer acquisition. My expertise ranges from managing major ad campaigns to optimizing content for diverse industries, including beauty and local brands. In addition to my ad management skills, I'm adept at integrating automation and multi-channel strategies to create seamless customer journeys. I find joy in the creative process of content production and am committed to delivering outstanding results for my clients.…I am an analytical and creative Digital Marketing Professional with a passion for driving engagement and increasing ROI. With hands-on experience across various platforms, I excel at developing data-driven strategies that enhance customer acquisition. My expertise ranges from managing major ad campaigns to optimizing content for diverse industries, including beauty and local brands. In addition to my ad management skills, I'm adept at integrating automation and multi-channel strategies to create seamless customer journeys. I find joy in the creative process of content production and am committed to delivering outstanding results for my clients.

LIBA TAYYAB

Digital Marketer, Social Media Manager, PPC Manager, +3

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I am an analytical and creative Digital Marketing Professional with a passion for driving engagement and increasing ROI. With hands-on experience across various platforms, I excel at developing data-driven strategies that enhance customer acquisition. My expertise ranges from managing major ad campaigns to optimizing content for diverse industries, including beauty and local brands. In addition to my ad management skills, I'm adept at integrating automation and multi-channel strategies to create seamless customer journeys. I find joy in the creative process of content production and am committed to delivering outstanding results for my clients.…I am an analytical and creative Digital Marketing Professional with a passion for driving engagement and increasing ROI. With hands-on experience across various platforms, I excel at developing data-driven strategies that enhance customer acquisition. My expertise ranges from managing major ad campaigns to optimizing content for diverse industries, including beauty and local brands. In addition to my ad management skills, I'm adept at integrating automation and multi-channel strategies to create seamless customer journeys. I find joy in the creative process of content production and am committed to delivering outstanding results for my clients.

Available to hire

I am an analytical and creative Digital Marketing Professional with a passion for driving engagement and increasing ROI. With hands-on experience across various platforms, I excel at developing data-driven strategies that enhance customer acquisition. My expertise ranges from managing major ad campaigns to optimizing content for diverse industries, including beauty and local brands.

In addition to my ad management skills, I’m adept at integrating automation and multi-channel strategies to create seamless customer journeys. I find joy in the creative process of content production and am committed to delivering outstanding results for my clients.

Skills

Google Ads

Email Marketing

Experience Level

Google Ads

Expert

Email Marketing

Expert

Work Experience

Social Media Manager & Ads Expert at Eyebar Beauty Salon

January 1, 2024 - Present

Designed and executed high-performing Meta and Google Ads campaigns, increasing appointment bookings by 65% within 4 months. Reduced ad cost per click (CPC) by 38% through refined audience targeting and optimized creatives. Managed full content calendar, growing organic Instagram engagement by 120%. Launched promotional ad sets that contributed to a 40% uplift in monthly foot traffic.

Meta & Google Ads Expert at Ekokonect

March 1, 2024 - October 1, 2025

Developed and scaled data-driven ad campaigns that improved client lead generation by 150%. Implemented automated chatbot funnels and retargeting workflows, achieving 5(ROAS). Managed cross-channel budgets, increasing ad efficiency by 40% while maintaining profitable CPA levels. Delivered detailed performance reports and campaign insights for management and clients.

Brand Marketing Lead at Desi Sawad (Personal Brand)

January 1, 2023 - January 1, 2024

Directed Meta & Google Ads strategy for brand growth, expanding reach by 300% in 3 months. Created viral short-form videos and brand visuals that gained 50K+ organic views. Managed seasonal campaigns, driving 80% growth in online orders. Established consistent brand voice across social and ad platforms.

Social Media Manager at FlowGo

February 1, 2022 - December 1, 2024

Oversaw Meta Ad campaigns and social content creation for multiple client accounts. Enhanced engagement rate by 95% and click-through rate (CTR) by 40% through A/B testing. Streamlined posting schedules and improved performance analytics, boosting visibility by 30%. Collaborated with designers and copywriters to maintain brand consistency.

Email Marketing Assistant (Freelance) at Blossom Brand

January 1, 2021 - January 1, 2023

Designed targeted email campaigns with 28% average open rate and 5% click-through rate. Wrote promotional copy aligned with seasonal campaigns and product launches. Assisted in segmenting audiences for improved personalization and conversion tracking.