Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a results-driven Chief Marketing Officer with 20+ years of experience leading brand growth and omnichannel marketing across retail and franchising. I’ve launched and scaled brands within complex ecosystems, defined go-to-market strategies, and built customer-centric campaigns that drive measurable growth. I’m passionate about aligning marketing with business performance and leading cross-functional teams to deliver sustained results. As an executive partner to CEOs, I drive transformation initiatives, scale omnichannel and e-commerce operations, and establish governance that supports rapid expansion. I thrive on turning insights into strategy and delivering value across physical stores, franchising networks, and digital channels.…I’m a results-driven Chief Marketing Officer with 20+ years of experience leading brand growth and omnichannel marketing across retail and franchising. I’ve launched and scaled brands within complex ecosystems, defined go-to-market strategies, and built customer-centric campaigns that drive measurable growth. I’m passionate about aligning marketing with business performance and leading cross-functional teams to deliver sustained results. As an executive partner to CEOs, I drive transformation initiatives, scale omnichannel and e-commerce operations, and establish governance that supports rapid expansion. I thrive on turning insights into strategy and delivering value across physical stores, franchising networks, and digital channels.

Lídia Amorim

Brand Strategist, Marketing Strategist, Growth Marketer, +2





I’m a results-driven Chief Marketing Officer with 20+ years of experience leading brand growth and omnichannel marketing across retail and franchising. I’ve launched and scaled brands within complex ecosystems, defined go-to-market strategies, and built customer-centric campaigns that drive measurable growth. I’m passionate about aligning marketing with business performance and leading cross-functional teams to deliver sustained results. As an executive partner to CEOs, I drive transformation initiatives, scale omnichannel and e-commerce operations, and establish governance that supports rapid expansion. I thrive on turning insights into strategy and delivering value across physical stores, franchising networks, and digital channels.…I’m a results-driven Chief Marketing Officer with 20+ years of experience leading brand growth and omnichannel marketing across retail and franchising. I’ve launched and scaled brands within complex ecosystems, defined go-to-market strategies, and built customer-centric campaigns that drive measurable growth. I’m passionate about aligning marketing with business performance and leading cross-functional teams to deliver sustained results. As an executive partner to CEOs, I drive transformation initiatives, scale omnichannel and e-commerce operations, and establish governance that supports rapid expansion. I thrive on turning insights into strategy and delivering value across physical stores, franchising networks, and digital channels.

Available to hire

I’m a results-driven Chief Marketing Officer with 20+ years of experience leading brand growth and omnichannel marketing across retail and franchising. I’ve launched and scaled brands within complex ecosystems, defined go-to-market strategies, and built customer-centric campaigns that drive measurable growth. I’m passionate about aligning marketing with business performance and leading cross-functional teams to deliver sustained results.

As an executive partner to CEOs, I drive transformation initiatives, scale omnichannel and e-commerce operations, and establish governance that supports rapid expansion. I thrive on turning insights into strategy and delivering value across physical stores, franchising networks, and digital channels.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Chief Marketing Officer at DOMNI (Chaviarte Group)

January 1, 2021 - Present

Led the launch and scale of the first Portuguese brand specialized in Smart Security within a complex retail ecosystem. Defined go-to-market strategy and brand positioning across physical retail and franchising. Led brand growth, communications, and market adoption of smart security solutions. Supported expansion and integration of DOMNI across the Chaviarte network. Served as executive partner to the CEO in growth, expansion and brand transformation initiatives. Scaled omnichannel and e-commerce operations, aligning marketing with business performance. Established structured marketing governance, teams, and processes to sustain growth. Drove customer-centric and human-centered marketing strategies across the organization.

Chief Marketing Officer at Chaviarte Group

January 1, 2019 - Present

Led the strategic repositioning of the brand across a +50-store retail and franchising network in Portugal. Acted as executive partner to the CEO in growth, expansion and brand transformation decisions. Scaled omnichannel and e-commerce operations, aligning marketing with business performance. Built marketing governance, teams and processes to support sustained growth. Drove customer-centric and human-centered marketing strategies across the organization.

Founder at Chocolates Personalizados

January 1, 2009 - December 31, 2019

Founded and scaled a leading e-commerce brand specialized in personalized chocolate solutions for B2B and B2C. Built long-term partnerships with national and international brands across multiple industries. Led brand growth, positioning and commercial strategy across retail and franchising networks.