I’m a Graphic and Brand Designer leveraging AI-powered tools and a research-driven strategy to create compelling brand identities and intuitive UX/UI designs. I am experienced in leading rebranding and design system projects for SaaS and ecommerce clients that boost user engagement. I combine creativity with data-backed insights to deliver scalable visual solutions that drive results. I’ve built a multidisciplinary portfolio spanning branding, animation, and interaction design, laying the foundation for impactful work in SaaS, marketing, and product-focused environments.

Lidia Khalil

I’m a Graphic and Brand Designer leveraging AI-powered tools and a research-driven strategy to create compelling brand identities and intuitive UX/UI designs. I am experienced in leading rebranding and design system projects for SaaS and ecommerce clients that boost user engagement. I combine creativity with data-backed insights to deliver scalable visual solutions that drive results. I’ve built a multidisciplinary portfolio spanning branding, animation, and interaction design, laying the foundation for impactful work in SaaS, marketing, and product-focused environments.

Available to hire

I’m a Graphic and Brand Designer leveraging AI-powered tools and a research-driven strategy to create compelling brand identities and intuitive UX/UI designs. I am experienced in leading rebranding and design system projects for SaaS and ecommerce clients that boost user engagement. I combine creativity with data-backed insights to deliver scalable visual solutions that drive results. I’ve built a multidisciplinary portfolio spanning branding, animation, and interaction design, laying the foundation for impactful work in SaaS, marketing, and product-focused environments.

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Language

English
Fluent
Arabic
Fluent
Lithuanian
Advanced

Work Experience

Brand/Graphic Designer at Teamhood
March 1, 2025 - September 1, 2025
Led brand revamp, visual direction, and design research for Teamhood’s visual project management platform, modernizing its presence across web, landing pages, and social to support updated ICP and enterprise positioning. Drove strong LinkedIn performance with significantly above-average engagement for the tech sector, while ensuring brand consistency and delivering high-impact marketing and sales collateral using Figma and Adobe Creative Suite.
Brand/Graphic Designer at Insense.pro
November 1, 2022 - March 1, 2025
Led digital brand design for a SaaS creator-marketing platform, elevating Insense.pro’s visual identity across web, product, and campaigns for both B2B and B2C audiences. Collaborated with marketing and product teams to align design with strategic goals, while creating email and newsletter templates in HubSpot and maintaining cohesive brand guidelines across all digital touchpoints.
Graphic Designer at Besk UAB
March 1, 2022 - August 1, 2023
Designed engaging social media content for multiple crypto projects, enhancing brand visibility and supporting ongoing campaigns. I collaborated on new token and project launches with a strong focus on branding and identity. I developed web design and animation assets for fintech initiatives to improve user engagement and communicate complex concepts clearly.
Graphic Designer at Bitlocu UAB
December 1, 2021 - April 1, 2022
I developed a unique social media identity aligned with branding and worked with the marketing team to drive growth and brand recognition through strategic campaigns in the FinTech and Crypto space.

Education

Bachelor of Fine Arts at Lebanese American University
January 1, 2016 - January 1, 2020
Bachelor of Fine Arts at Lebanese American University
January 1, 2016 - January 1, 2020
Bachelor of Fine Arts in Graphic Design at Lebanese American University
January 1, 2016 - January 1, 2020

Qualifications

Bachelor of Fine Arts
January 1, 2016 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Financial Services