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I'm a Social Media Manager passionate about creating captivating short-form videos and authentic UGC that resonates with audiences. I specialize in TikTok and Instagram content, campaign coordination, and community-focused communication for diverse brands. I love scouting trends, turning ideas into creative concepts, and producing engaging videos using Canva, CapCut and Figma. I'm comfortable with content calendars, client communication and performance analysis, and I work well with cross-functional teams. I speak English at C1 level and German at B1+.…I'm a Social Media Manager passionate about creating captivating short-form videos and authentic UGC that resonates with audiences. I specialize in TikTok and Instagram content, campaign coordination, and community-focused communication for diverse brands. I love scouting trends, turning ideas into creative concepts, and producing engaging videos using Canva, CapCut and Figma. I'm comfortable with content calendars, client communication and performance analysis, and I work well with cross-functional teams. I speak English at C1 level and German at B1+.

Lidiia Zibrova

Social Media Manager, Content Creator, UGC Creator, +2

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I'm a Social Media Manager passionate about creating captivating short-form videos and authentic UGC that resonates with audiences. I specialize in TikTok and Instagram content, campaign coordination, and community-focused communication for diverse brands. I love scouting trends, turning ideas into creative concepts, and producing engaging videos using Canva, CapCut and Figma. I'm comfortable with content calendars, client communication and performance analysis, and I work well with cross-functional teams. I speak English at C1 level and German at B1+.…I'm a Social Media Manager passionate about creating captivating short-form videos and authentic UGC that resonates with audiences. I specialize in TikTok and Instagram content, campaign coordination, and community-focused communication for diverse brands. I love scouting trends, turning ideas into creative concepts, and producing engaging videos using Canva, CapCut and Figma. I'm comfortable with content calendars, client communication and performance analysis, and I work well with cross-functional teams. I speak English at C1 level and German at B1+.

Available to hire

I’m a Social Media Manager passionate about creating captivating short-form videos and authentic UGC that resonates with audiences. I specialize in TikTok and Instagram content, campaign coordination, and community-focused communication for diverse brands.

I love scouting trends, turning ideas into creative concepts, and producing engaging videos using Canva, CapCut and Figma. I’m comfortable with content calendars, client communication and performance analysis, and I work well with cross-functional teams. I speak English at C1 level and German at B1+.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Ukrainian

Fluent

Russian

Fluent

Work Experience

Freelance SMM Manager, Copywriter & UGC Creator at Various Clients

March 1, 2024 - Present

Developed and executed social media content strategies for 5+ clients, including tone of voice, content calendars, storytelling and campaign concepts. Created TikTok and Instagram Reels / UGC videos for product-focused campaigns, from idea and hook development to editing and publishing support. Scouted TikTok and Instagram trends and translated them into creative video concepts tailored to brand goals and target audiences. Managed captions, editorial planning and community-oriented communication to increase reach, engagement and audience interaction. Produced promotional videos and visual assets using Canva, CapCut and Figma; tested formats and hooks to improve engagement by up to 20%.

Marketing Team Member at Online IT School

March 1, 2024 - November 1, 2025

Coordinated digital marketing activities and campaign scheduling for online course promotions. Developed content ideas and campaign messages in coordination with internal stakeholders. Analysed engagement and conversion metrics and recommended optimisations that contributed to a 15% improvement in content performance. Supported content pipeline management across digital channels using Notion and Google Sheets. Used AI tools to speed up content creation, text adaptation and marketing asset production.

Online Sales & Promotion Manager at Freelance

April 1, 2023 - August 1, 2023

Managed product listings, online sales communication and promotional content for digital channels. Optimised descriptions, keywords and visuals to improve visibility and conversion. Analysed sales performance and demand trends to refine promotion strategy.