Managed multi-channel social media campaigns across platforms; created content for social media platforms; performed audience analysis and performance tracking; supported SEO initiatives; assisted with A/B testing and optimization of marketing assets; collaborated with models and brand owners on visual concepts and brand positioning.

Marketing Team Member at Online ITS School

December 1, 2024 - November 1, 2025

Executed multi-channel marketing campaigns across social media, content, and promotional channels. Created content for social media; analyzed engagement and performance metrics; supported SEO optimization; assisted with A/B testing and asset optimization; collaborated with international team members and used AI tools, Notion, and Google Sheets to improve workflows.

Marketing Team Member at Online IT School

March 1, 2024 - November 1, 2025

Coordinated digital marketing activities and campaign scheduling for online course promotions. Developed content ideas and campaign messages in coordination with internal stakeholders. Analysed engagement and conversion metrics and recommended optimisations that contributed to a 15% improvement in content performance. Supported content pipeline management across digital channels using Notion and Google Sheets. Used AI tools to speed up content creation, text adaptation and marketing asset production.

Freelance SMM Manager, Copywriter & UGC Creator at Various Clients

March 1, 2024 - Present

Developed and executed social media content strategies for 5+ clients, including tone of voice, content calendars, storytelling and campaign concepts. Created TikTok and Instagram Reels / UGC videos for product-focused campaigns, from idea and hook development to editing and publishing support. Scouted TikTok and Instagram trends and translated them into creative video concepts tailored to brand goals and target audiences. Managed captions, editorial planning and community-oriented communication to increase reach, engagement and audience interaction. Produced promotional videos and visual assets using Canva, CapCut and Figma; tested formats and hooks to improve engagement by up to 20%.

Online Sales & Promotion Manager at Freelance

April 1, 2023 - August 1, 2023

Managed product listings, online sales communication and promotional content for digital channels. Optimised descriptions, keywords and visuals to improve visibility and conversion. Analysed sales performance and demand trends to refine promotion strategy.