Hi, I’m Lidya Willy, a graphic designer with over 10 years of experience across the game industry, branding, and consumer products. I’ve worked with teams in Singapore and Indonesia to translate brand strategies into visually compelling assets. I specialize in visual branding, digital content, and marketing assets, and I thrive in collaborative environments with cross-functional teams. I’m self-motivated, open to feedback, and able to manage multiple projects under tight deadlines.…

Lidya

PRO

Hi, I’m Lidya Willy, a graphic designer with over 10 years of experience across the game industry, branding, and consumer products. I’ve worked with teams in Singapore and Indonesia to translate brand strategies into visually compelling assets. I specialize in visual branding, digital content, and marketing assets, and I thrive in collaborative environments with cross-functional teams. I’m self-motivated, open to feedback, and able to manage multiple projects under tight deadlines.…

Available to hire

Hi, I’m Lidya Willy, a graphic designer with over 10 years of experience across the game industry, branding, and consumer products. I’ve worked with teams in Singapore and Indonesia to translate brand strategies into visually compelling assets.

I specialize in visual branding, digital content, and marketing assets, and I thrive in collaborative environments with cross-functional teams. I’m self-motivated, open to feedback, and able to manage multiple projects under tight deadlines.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Co-Founder at Thre.design
January 1, 2025 - Present
Co-Founder, Visionary, and Designer at Thre Design, leading brand direction, product development, and visual design to create cohesive and market-driven stationery products.
Brand Manager at Mrs. Jo
July 1, 2025 - January 1, 2026
Brand Manager and Designer at Mrs Jo, leading brand development, product design, and marketing execution from concept to launch, ensuring cohesive visual identity and strong market presence.
Exclusive Designer at Freepik
August 1, 2017 - December 1, 2025
Graphic Designer at Freepik for 8 years, creating high-quality, versatile visual assets across multiple formats by translating diverse creative briefs into engaging and market-relevant designs.
UI Artist at King
March 1, 2015 - July 1, 2017
UI Designer at King, collaborating across four cross-functional teams and working closely with game designers and developers to create intuitive and engaging user interfaces for mobile games.

Education

Diploma in Multimedia Design at NAFA Singapore
July 1, 2009 - September 22, 2011
Graduated with Distinction in Multimedia Design
Diploma in Multimedia Design at NAFA Singapore
January 11, 2030 - February 26, 2026

Qualifications

Diploma in Multimedia Design
January 11, 2030 - February 11, 2026

Industry Experience

Gaming, Media & Entertainment, Consumer Goods, Software & Internet, Professional Services
    uniE621 Mrs. Jo
    As a designer at Mrs Jo, leading brand development, product design, and marketing execution from concept to launch, ensuring cohesive visual identity and strong market presence. https://www.instagram.com/mrs.jo_id/ branding graphicdesigner designer…
    uniE608 Collaboration Video
    This video was created using After Effects and CapCut to showcase my motion design and editing skills. I developed the concept, wrote the script, created a storyboard, and brought it to life through animation.…