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Hi there! I'm Liesa Fanton, a passionate Social Media Manager and Content Strategist based in Amsterdam. I specialize in developing and executing content strategies across social platforms, crafting engaging photo and video content, and building cohesive brand identities across digital channels. With a background in Public Relations and Communications and fluency in German, English, Italian, and Spanish, I love turning data-driven insights into creative campaigns that boost engagement and conversions. I enjoy collaborating with teams and creators to produce authentic content, from influencer collaborations to UGC production, and I’m always exploring new ways to tell stories that resonate with audiences.…Hi there! I'm Liesa Fanton, a passionate Social Media Manager and Content Strategist based in Amsterdam. I specialize in developing and executing content strategies across social platforms, crafting engaging photo and video content, and building cohesive brand identities across digital channels. With a background in Public Relations and Communications and fluency in German, English, Italian, and Spanish, I love turning data-driven insights into creative campaigns that boost engagement and conversions. I enjoy collaborating with teams and creators to produce authentic content, from influencer collaborations to UGC production, and I’m always exploring new ways to tell stories that resonate with audiences.

Liesa Fanton

PRO

Content Strategist, Social Media Manager, Content Creator

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Hi there! I'm Liesa Fanton, a passionate Social Media Manager and Content Strategist based in Amsterdam. I specialize in developing and executing content strategies across social platforms, crafting engaging photo and video content, and building cohesive brand identities across digital channels. With a background in Public Relations and Communications and fluency in German, English, Italian, and Spanish, I love turning data-driven insights into creative campaigns that boost engagement and conversions. I enjoy collaborating with teams and creators to produce authentic content, from influencer collaborations to UGC production, and I’m always exploring new ways to tell stories that resonate with audiences.…Hi there! I'm Liesa Fanton, a passionate Social Media Manager and Content Strategist based in Amsterdam. I specialize in developing and executing content strategies across social platforms, crafting engaging photo and video content, and building cohesive brand identities across digital channels. With a background in Public Relations and Communications and fluency in German, English, Italian, and Spanish, I love turning data-driven insights into creative campaigns that boost engagement and conversions. I enjoy collaborating with teams and creators to produce authentic content, from influencer collaborations to UGC production, and I’m always exploring new ways to tell stories that resonate with audiences.

Available to hire

Amsterdam, Netherlands

Hi there! I’m Liesa Fanton, a passionate Social Media Manager and Content Strategist based in Amsterdam. I specialize in developing and executing content strategies across social platforms, crafting engaging photo and video content, and building cohesive brand identities across digital channels.

With a background in Public Relations and Communications and fluency in German, English, Italian, and Spanish, I love turning data-driven insights into creative campaigns that boost engagement and conversions. I enjoy collaborating with teams and creators to produce authentic content, from influencer collaborations to UGC production, and I’m always exploring new ways to tell stories that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Italian

Advanced

Spanish; Castilian

Beginner

Work Experience

Freelance Content Strategist at LF Creatives & SILK

August 1, 2025 - Present

Produced high-impact UGC photo and video content for multiple brands, designed to drive engagement across paid advertising and organic social campaigns. Developed the visual identity for different brands and oversaw campaign concepts and full-scale content production to build brand awareness.

Content & Social Media Manager at klikkie BV

June 1, 2023 - Present

Grew Instagram following by 62% by developing automated content pipelines and using advanced LLMs for rapid trend analysis and high-volume production. Produced weekly Meta ad assets for 5 international markets, leveraging AI to scale creative output and localized copy, contributing to 35% of total conversions. Achieved a 100% increase in sales by designing 200+ travel book covers through an optimized Figma workflow. Led influencer and UGC collaborations, managing brand-aligned content creation for the website, app, and social channels. Managed the end-to-end creation of Shopify websites for new product lines and brand ideas connected to klikkie, overseeing the end-to-end digital presence.

Guest Service Agent and Guest Relations at TUI Group, TUI Magic Life Kalawy

August 1, 2021 - November 1, 2021

Handled guest complaints, responded to online reviews and supported social media communication. Organized and coordinated guest activities for groups of up to 20 people.

Content & Social Media Manager at LF Creatives & Silk

June 1, 2023 - Present

Developed and executed content strategies across social platforms, created photo and video content, managed campaigns, and built strong brand identities across digital channels. Led influencer collaborations and UGC production; aligned paid and organic efforts across Instagram, web, and app. Improved Instagram following by 62% through strategic content planning and consistent storytelling.

Guest Service Agent & Guest Relations at TUI Group, TUI Magic Life Kalawy

August 1, 2021 - November 1, 2021

Handled guest service operations and guest relations for a luxury resort, ensuring high guest satisfaction and smooth travel experiences. Resolved inquiries, supported online reviews, and maintained effective guest communications.