Katie Carroll

I’m a natural storyteller with over 20 years’ experience leading strategic communications and digital initiatives across the wellness, financial services and arts sectors. I love bringing brands’ unique stories to life and their goals to fruition through social media, influencer marketing, email/SMS campaigns, and user-generated content (UGC).

As Co-founder and National Marketing Manager at Mama Bruja Botanics, one of Argentina’s most beloved natural cosmetics, aromatherapy and botanical brands, I built the brand from the ground up. Through a combination of social media strategy, email marketing, paid digital and influencer marketing, my team and I created a nationally-recognised brand with more than 130,000 engaged followers and thousands of repeat online customers, with placement in strategic retail outlets throughout the country. Previously, I owned Social Central, a Sydney-based social media and communications agency, delivering strategic communications, copywriting and social media campaigns for brands including BT Financial Group, RI Advice, Greenpeace and Australia’s Inaugural Changemakers’ Festival.