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I’m a natural storyteller with over 20 years’ experience leading strategic communications and digital initiatives across the wellness, financial services and arts sectors. I love bringing brands’ unique stories to life and their goals to fruition through social media, influencer marketing, email/SMS campaigns, and user-generated content (UGC). As Co-founder and National Marketing Manager at Mama Bruja Botanics, one of Argentina’s most beloved natural cosmetics, aromatherapy and botanical brands, I built the brand from the ground up. Through a combination of social media strategy, email marketing, paid digital and influencer marketing, my team and I created a nationally-recognised brand with more than 130,000 engaged followers and thousands of repeat online customers, with placement in strategic retail outlets throughout the country. Previously, I owned Social Central, a Sydney-based social media and communications agency, delivering strategic communications, copywriting and social media campaigns for brands including BT Financial Group, RI Advice, Greenpeace and Australia’s Inaugural Changemakers’ Festival.…I’m a natural storyteller with over 20 years’ experience leading strategic communications and digital initiatives across the wellness, financial services and arts sectors. I love bringing brands’ unique stories to life and their goals to fruition through social media, influencer marketing, email/SMS campaigns, and user-generated content (UGC). As Co-founder and National Marketing Manager at Mama Bruja Botanics, one of Argentina’s most beloved natural cosmetics, aromatherapy and botanical brands, I built the brand from the ground up. Through a combination of social media strategy, email marketing, paid digital and influencer marketing, my team and I created a nationally-recognised brand with more than 130,000 engaged followers and thousands of repeat online customers, with placement in strategic retail outlets throughout the country. Previously, I owned Social Central, a Sydney-based social media and communications agency, delivering strategic communications, copywriting and social media campaigns for brands including BT Financial Group, RI Advice, Greenpeace and Australia’s Inaugural Changemakers’ Festival.

Katie Carroll

Social Media Manager, Copywriter, Brand Strategist, +2

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I’m a natural storyteller with over 20 years’ experience leading strategic communications and digital initiatives across the wellness, financial services and arts sectors. I love bringing brands’ unique stories to life and their goals to fruition through social media, influencer marketing, email/SMS campaigns, and user-generated content (UGC). As Co-founder and National Marketing Manager at Mama Bruja Botanics, one of Argentina’s most beloved natural cosmetics, aromatherapy and botanical brands, I built the brand from the ground up. Through a combination of social media strategy, email marketing, paid digital and influencer marketing, my team and I created a nationally-recognised brand with more than 130,000 engaged followers and thousands of repeat online customers, with placement in strategic retail outlets throughout the country. Previously, I owned Social Central, a Sydney-based social media and communications agency, delivering strategic communications, copywriting and social media campaigns for brands including BT Financial Group, RI Advice, Greenpeace and Australia’s Inaugural Changemakers’ Festival.…I’m a natural storyteller with over 20 years’ experience leading strategic communications and digital initiatives across the wellness, financial services and arts sectors. I love bringing brands’ unique stories to life and their goals to fruition through social media, influencer marketing, email/SMS campaigns, and user-generated content (UGC). As Co-founder and National Marketing Manager at Mama Bruja Botanics, one of Argentina’s most beloved natural cosmetics, aromatherapy and botanical brands, I built the brand from the ground up. Through a combination of social media strategy, email marketing, paid digital and influencer marketing, my team and I created a nationally-recognised brand with more than 130,000 engaged followers and thousands of repeat online customers, with placement in strategic retail outlets throughout the country. Previously, I owned Social Central, a Sydney-based social media and communications agency, delivering strategic communications, copywriting and social media campaigns for brands including BT Financial Group, RI Advice, Greenpeace and Australia’s Inaugural Changemakers’ Festival.

Available to hire

I’m a natural storyteller with over 20 years’ experience leading strategic communications and digital initiatives across the wellness, financial services and arts sectors. I love bringing brands’ unique stories to life and their goals to fruition through social media, influencer marketing, email/SMS campaigns, and user-generated content (UGC).

As Co-founder and National Marketing Manager at Mama Bruja Botanics, one of Argentina’s most beloved natural cosmetics, aromatherapy and botanical brands, I built the brand from the ground up. Through a combination of social media strategy, email marketing, paid digital and influencer marketing, my team and I created a nationally-recognised brand with more than 130,000 engaged followers and thousands of repeat online customers, with placement in strategic retail outlets throughout the country. Previously, I owned Social Central, a Sydney-based social media and communications agency, delivering strategic communications, copywriting and social media campaigns for brands including BT Financial Group, RI Advice, Greenpeace and Australia’s Inaugural Changemakers’ Festival.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-founder and National Marketing Manager at Mama Bruja Botanics

January 1, 2015 - Present

Built Argentina’s most beloved natural skincare and wellness brand, growing 130,000+ social followers across social media and thousands of loyal online customers; developed and executed marketing communications campaigns across Instagram, TikTok, Facebook, email, paid digital and influencer programs.

Director, Communications Agency at Social Central

January 1, 2007 - December 31, 2014

Delivered marketing and communications campaigns to high-end clients including BT Financial Group, ING/RI Advice, Australia’s Changemakers’ Festival and The Sydney Entertainment Centre; provided social media strategy and training to diverse brands.

Social Media Manager at ipac securities, AMP

January 1, 2010 - December 31, 2011

Pioneered the firm’s first social media strategy; managed public profile, social media, LinkedIn and feature articles for Chairman, Arun Abey; wrote LinkedIn profiles, blog content and feature articles for other senior executives including Money Expert Paul Clitheroe.

Deputy Editor Bars and Clubs at The Hilton and Hotel Management magazines

January 1, 2007 - December 31, 2007

Produced and edited travel, lifestyle, and event features across three national titles; managed publicity and communications for two major industry award nights.

Communications Specialist at nab/MLC

January 1, 2004 - December 31, 2006

Edited flagship B2C publication Keynote (1M+ readers) and B2B publications across financial advice channels; oversaw approvals and compliance reviews in a regulated environment.