Available to hire
Most of my work starts with something going wrong. Traffic has stalled. Leads are leaking. Paid ads are getting more expensive. The product is good, but the route to market is unclear.
I have spent 15+ years across growth, product, and technology. I can find the problem, decide what needs to change, and build the pages, tracking, automation, content systems, or product changes needed to fix it.
Customer research, GTM, SEO/AEO/GEO, paid acquisition, analytics, conversion, content, email, product psychology, outbound, and ABM are not separate tactics. They are connected cogs in the same growth engine. To me, that is marketing: building the complete system, fixing distribution leaks, amplifying what already works, and shaping how customers discover, understand, and choose a product.
I make hard problems go away.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Malay
Fluent
Panjabi, Punjabi
Intermediate
Hindi
Intermediate
Urdu
Intermediate
Work Experience
First Marketing Hire and GTM Lead at VoiceFrom AI
April 1, 2026 - June 30, 2026Built initial positioning and go-to-market foundation from a speech model with no finished product. Completed 24 interviews, combined with competitor/product research to define two testable use cases, and built the initial website and marketing foundation while product direction formed. Contributed to a gaming use-case improvement where abuse reports fell from 350+ to fewer than 20 after translation and moderation rollout.
Website and Analytics Consultant at Thailand Property Platform
January 1, 2025 - December 31, 2025Rebuilt the site, installed PostHog and GA4 with properly defined events, and wired enquiry forms into CRM. Ran supply-side developer outreach before buyer spend, building a single launch system covering measurement and CRM for enquiries.
Website and Local SEO Lead at Yakiniku Kuro
January 1, 2025 - December 31, 2025Designed and developed a new location-specific website with structured data. Standardized Google Business Profiles, rebuilt citations, and added paid search for high-intent local terms as a bridge while organic compounded. Achieved top-five rankings for primary terms and top-20 for secondary searches with increased calls and direction requests.
GTM and Product Lead at TheVillaList
January 1, 2025 - December 31, 2025Advised supply-first sequencing for a pre-launch luxury marketplace. Defined the minimum useful listing, developer positioning and outreach cadence, and product-market-fit checks before scaling demand.
GTM and Analytics Consultant at Thai B2B Booking SaaS
January 1, 2025 - May 31, 2025Rebuilt GA4, GTM, and backend events to connect acquisition to activation and churn. Wired product behavior to follow-up via Mixpanel and n8n so teams could see what users did after acquisition. Narrowed go-to-market around observed workflows (e.g., massage businesses and legal cannabis retailers in Thailand) and tied findings into onboarding improvements such as QR-based translation and localized menus.
Growth Consultant at Cali-Ink
January 1, 2025 - December 31, 2025Installed GA4, Google Tag Manager, and call tracking quickly to create a measurement baseline. Interviewed customers to split journeys into two distinct segments (impulsive discovery via Instagram/GBP vs longer research via search/Reddit). Optimized profiles, added retention sequences, and introduced paid only after organic foundations worked. Drove +25% in three months and +75% by month six with compounding results beyond 14 months.
Growth Consultant at Pure Ink Bangkok
January 1, 2025 - December 31, 2025Rebuilt website and booking path first, then connected local discovery and review processes with paid traffic. Rebuilt Google Business Profile and installed a post-visit review system. Separated Meta and Google campaigns by intent and trained a two-person local team with documented workflows before handover.
Fractional CMO at Enginemailer
January 1, 2025 - December 31, 2025Rebuilt go-to-market with full-funnel tracking and clearer buyer segmentation (three different buyer types). Created separate ads and landing pages, implemented GA/PostHog-style acquisition-to-conversion visibility, used LinkedIn for qualification and Google/Meta for retargeting. Delivered a 2-month test with $950 spend, 850+ sign-ups, and 450+ paid customers across $9 to $139 plans, with payback in the first month at the lowest tier. Shipped answer-focused/comparison content, supported an automation feature launch, and left an SEO roadmap.
GTM and Growth Operator (Operating Company) at MIMR Growth Lab (MIMR)
January 1, 2025 - PresentRuns evidence-based growth sprints: reconstructs customer journeys, identifies intent loss, builds the highest-impact fixes first, and hands over documented systems that internal teams can operate. Covers acquisition, conversion, analytics/attribution, CRM handover, lifecycle/onboarding, and automation across the full funnel.
Digital Marketing Manager (Remote) at JS Morlu (CPA Firm)
June 1, 2023 - January 31, 2025First marketing hire for a Virginia CPA firm with minimal organic presence and heavy paid dependency. Mapped demand across services (tax preparation, payroll, fractional CFO, IRS audit defence) by geography and niches, built topic clusters and site architecture, and improved schema/Core Web Vitals/internal linking. Used Reddit and Help a Reporter Out for authentic language. Built GPT-4o mini into research/production with mandatory professional review. Over 18 months: organic grew to 210,000 visits/month, qualified leads increased from ~20 to 222/month, CAC fell ~30%, and the firm cut a $25,000 monthly paid budget to $0 after organic stabilized.
Digital Strategist at Galaxy Racer and Nigma Galaxy
July 1, 2022 - June 30, 2023Built durable esports brand growth across strategy, paid, PR, production, and roster storytelling. Developed player-led content (interviews, behind-the-scenes, diaries, livestreams), coordinated on-ground media for international events, and managed ~$25,000/month across Google/Meta tied to story/destination. Delivered awareness lift, lead-generation improvement, and conversion gains from creative testing; supported merchandise and event concepts with pre-staged supply/waitlists.
Growth Hacker / Growth, Performance, Marketing and Branding Consultant at Independent (Nutrition Pro, MMX, Baseus)
March 1, 2020 - June 30, 2022Owned DTC and lifecycle journey across Meta/Google/TikTok and marketplaces, including creative, store, and automation with manual performance optimization. Produced RM1.23M across 5,611 orders and strong marketplace ROAS, then drove owned-store improvements including ~250% conversion lift and ~20% cart-abandonment reduction via email/SMS. For Baseus, led regional performance/influencer marketing at ~$2.5M/month peak and reframed a certification change as a quality signal to protect margin and reduce churn risk.
Product Development Manager at SOLS 24/7 Malaysia
October 1, 2019 - March 31, 2020Designed and launched SOLS edu Pro for underserved communities and managed SOLS smart aligned to Cambridge. Treated gamification as meaningful progress feedback and emphasized product experience as the determinant of skill acquisition.
Growth Hacker (B2B conferences) at Management Events / Aurora Live
August 1, 2018 - August 31, 2019Cross-functional growth within a marketing organization producing 120+ B2B conferences yearly. Interviewed events/sales/support to identify what drove repeat buyers; repackaged interviews into a LinkedIn campaign with an early-booking offer. Sold 30 tickets at $5,000+ each in two days on ~$30 spend; improved delegate conversion by 25% and reduced reporting delay by 40%. Documented reusable logic for the team.
Education
Ahrefs Certification at Ahrefs
January 1, 2025 - January 1, 2025Google Digital Garage Fundamentals of Digital Marketing at Google Digital Garage
January 1, 2022 - January 1, 2022Qualifications
Ahrefs Certification
January 1, 2025 - September 24, 2026Google Digital Garage Fundamentals of Digital Marketing
January 1, 2022 - September 24, 2026LinkedIn Marketing Strategy (Marketing Solutions Fundamentals)
January 1, 2023 - September 24, 2026Industry Experience
Software & Internet, Financial Services, Education, Media & Entertainment, Gaming, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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