Lijo Tomy

Available to hire

Language

English
Fluent

Work Experience

Campaign Manager at Mentika Process Outsourcing Ltd, Ireland
June 1, 2023 - Present
Coordinated end-to-end execution of 12+ marketing campaigns from strategy through post-launch analysis; managed project timelines, departmental budgets (€150K+), deliverable tracking, vendor coordination, and stakeholder communication; established centralized digital asset management and analytics infrastructure; monitored 20+ channels in real-time with weekly performance reports and strategic recommendations.
Tech Support Admin – Information Technology Department at MatGlober Study Abroad Agency, India
January 1, 2023 - June 30, 2023
Provided comprehensive IT support for internal teams resolving software, hardware, and network issues supporting 150+ concurrent users with 95% first-contact resolution. Managed technical infrastructures supporting enterprise CRM systems and application platforms ensuring 99.5% system uptime; supported GDPR-compliant secure onboarding and cross-department coordination; produced data-driven insights with monthly reports.
Digital Marketing Assistant at Mentika Process Outsourcing Ltd
June 1, 2023 - Present
Coordinated digital marketing campaigns from strategy through post-launch analysis; managed project timelines and departmental budgets; delivered deliverable tracking, vendor coordination, and stakeholder communication; contributed to CRM, website management, data analysis, and customer relationship optimization.
Tech Support Admin – Information Technology Department at MaGlober Study Abroad Agency, India
July 1, 2019 - June 30, 2023
Provided comprehensive IT support for internal teams resolving software, hardware, and network issues supporting 150+ concurrent users with 95% first-contact resolution; managed CRM systems and application platforms ensuring 99.5% system uptime; supported GDPR-compliant secure data handling and onboarding; coordinated with digital marketing teams for website functionality and data synchronization; generated 15+ monthly reports in Excel/CRM for operational decision-making.
Digital Marketing Specialist at Mentika Process Outsourcing Ltd
June 1, 2023 - Present
Coordinated end-to-end execution of 12+ marketing campaigns from strategy through post-launch; managed budgets (€150K+), delivered on-time with 95% on-time delivery; achieved 92% stakeholder satisfaction; built centralized asset library; enabled faster campaign deployment and improved performance.
Tech Support Admin at MatGlober Study Abroad Agency, India
July 1, 2019 - June 30, 2023
Provided comprehensive IT support for 150+ concurrent users; resolved software/hardware/network issues; managed enterprise CRM systems and application platforms; ensured 99.5% system uptime and secure data handling.
Digital Marketing Campaign Manager at Mentika Process Outsourcing Ltd
June 1, 2023 - Present
Coordinated end-to-end execution of 12+ marketing campaigns from strategy through post-launch analysis; managed project timelines, departmental budgets (€150K+), deliverable tracking, vendor coordination, and stakeholder communication; achieved 95% on-time delivery, 105% budget efficiency (€5K annual savings), and 92% stakeholder satisfaction. Led digital asset management with a centralized library of 500+ assets (images, videos, copy, templates), enabling faster deployment and reducing asset-related errors by 18%. Built and maintained digital marketing analytics infrastructure implementing GA4, Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; delivered weekly performance reports and quarterly strategic recommendations to senior leadership. Conducted competitive intelligence and market research to inform campaigns across 20+ channels; supported content planning, channel optimization, and cross-functional coordination with creative, product, and sales teams.
Tech Support Admin – IT at MatGlober Study Abroad Agency
July 1, 2019 - June 30, 2023
Provided comprehensive IT support for internal teams resolving software, hardware, and network issues for 150+ concurrent users with 95% first-contact resolution rate. Managed technical infrastructure supporting CRM systems and application platforms ensuring 99.5% system uptime. Supported secure digital onboarding processes for international students handling sensitive personal data with GDPR compliance. Coordinated with digital marketing teams for website functionality, plug-in updates, and cross-platform data synchronization. Implemented data analysis and reporting using Excel and CRM platforms generating 15+ monthly reports providing insights for operational decision-making.
Digital Marketing Manager at Mentika Process Outsourcing Ltd
June 1, 2023 - Present
Led end-to-end digital marketing campaigns across multiple channels, driving multi-channel campaign management, analytics, and optimization. Implemented GA4, Google Ads, Meta Ads Manager, LinkedIn Campaign Management, Facebook Ads, and Instagram Marketing. Built a centralized asset library with version control and dashboards, enabling faster campaign deployment and improved collaboration. Achieved high on-time delivery, budget efficiency, and strong stakeholder satisfaction through data-driven performance analysis and cross-functional collaboration.
IT Support Administrator at MatGlober Study Abroad Agency
July 1, 2019 - June 30, 2023
Provided comprehensive IT support for internal teams and 150+ concurrent users. Maintained CRM systems and application platforms, ensuring 99.5% system uptime and secure data handling in line with GDPR. Supported onboarding processes for international students and collaborated with digital marketing teams to maintain website functionality and cross-platform data synchronization. Generated 15+ monthly reports to inform operational decisions.
Assistant Manager at Central City Centre Store, Dublin, Ireland
January 1, 2000 - December 31, 2001
Progressed from floor staff to Assistant Manager within 12 months. Managed 20+ team members, oversaw daily store operations, rostering, stock control, and customer service. Achieved 98% customer satisfaction, 12% year-over-year sales growth, and ensured regulatory compliance.
Assistant Manager at Balance Marketing Solutions, Portugal
January 1, 2000 - January 1, 2002
Advanced from Floor Staff to Assistant Manager within 2 months; contributed to retail and marketing operations, gaining early leadership experience.
Tech Support Admin – Information Technology Department at MatGlober Study Abroad Agency
January 1, 2023 - June 1, 2023
Provided comprehensive IT support for internal teams, resolving software, hardware, and network issues for 150+ concurrent users with 95% first-contact resolution. Managed CRM and application platforms ensuring 99.5% system uptime; supported secure onboarding for international students, maintaining 100% GDPR compliance and secure data handling protocols. Coordinated with digital marketing teams on website functionality, plug-in updates, and cross-platform data synchronization; produced 15+ monthly reports using Excel and CRM data for operational decision-making.
Digital Marketing & Campaign Management at Mentkia Process Outsourcing Ltd
June 1, 2023 - Present
End-to-end execution of 12+ marketing campaigns from strategy through post-launch analysis; managed project timelines, departmental budgets (€150K+), deliverable tracking, vendor coordination, and stakeholder communication achieving 95% on-time delivery, 105% budget efficiency (€5K annual savings), and 92% stakeholder satisfaction. Led CRM, website functionality coordination, and cross-functional team support in fast-paced environment.
Tech Support Admin – Information Technology Department at MaktGlober Study Abroad Agency
July 1, 2019 - June 1, 2023
Provided comprehensive IT support for internal teams resolving software, hardware, and network issues supporting 150+ concurrent users with 95% first-contact resolution rate. Managed technical infrastructure supporting CRM systems and application platforms ensuring 99.5% system uptime. Supported secure digital onboarding processes for international students handling sensitive personal data maintaining 100% GDPR compliance and implementing secure data handling protocols. Coordinated with digital marketing team managing website functionality, plug-in updates, and cross-platform data synchronization. Implemented data analysis and reporting using Excel and CRM platforms generating 15+ monthly reports providing insights for operational decision-making.
Digital Marketing Executive at Mentika Process Outsourcing Ltd
June 1, 2023 - Present
End-to-end execution of 12+ marketing campaigns from strategy through post-launch analysis; managing project timelines, department budgets (€150K+), deliverable tracking, vendor coordination, and stakeholder communication; achieved 95% on-time delivery, 105% budget efficiency, and 92% stakeholder satisfaction.
Tech Support Admin – IT Department at MatGlober Study Abroad Agency, India
July 1, 2019 - June 30, 2023
Provided comprehensive IT support for internal teams; resolved software, hardware, and network issues supporting 150+ concurrent users with 95% first-contact resolution rate. Managed technical infrastructure supporting CRM systems and application platforms ensuring 99.5% system uptime.
IT Support Administrator at Study Abroad Agency (India)
July 1, 2019 - June 1, 2023
Provided comprehensive IT support for internal teams resolving software, hardware, and network issues supporting 150+ concurrent users with 95% first-contact resolution. Managed CRM systems and application platforms ensuring 99.5% system uptime. Supported secure digital onboarding processes for international students handling sensitive personal data maintaining GDPR compliance and implementing secure data handling protocols. Coordinated with digital marketing teams on website functionality, plugin updates, and cross-platform data synchronization to support marketing initiatives.
Tech Support Admin at Mat Global Study Abroad Agency, India
January 1, 2019 - June 1, 2023
Provided comprehensive IT support for internal teams, resolving software, hardware, and network issues for 150+ concurrent users with 95% first-contact resolution and minimal disruption. Managed IT infrastructure and helped maintain secure data handling and regulatory compliance.
Digital Marketing / Campaign Manager at Mentika Process Outsourcing Ltd
June 1, 2023 - Present
Coordinated end-to-end execution of 12+ marketing campaigns from strategy through post-launch analysis. Managed department budgets (€150k+), deliverable tracking, vendor coordination, and stakeholder communication, achieving 95% on-time delivery rate, 105% average budget efficiency, and 92% stakeholder satisfaction. Established and maintained centralized content library of 500+ assets, implemented version control, access permissions, metadata tagging, enabling 20% faster campaign deployment, reducing asset-related errors by 18%, and improving team productivity through streamlined asset access.
Tech Support Admin – IT Department at MatGlover Studio Abroad Agency, India
July 1, 2019 - June 30, 2023
Provided comprehensive IT support for 150+ concurrent users, resolving software, hardware and network issues with 95% first-contact resolution and minimal disruption. Managed CRM systems and application platforms, ensuring 99.5% system uptime. Supported secure digital onboarding for international students handling sensitive data with 100% GDPR compliance. Coordinated with digital marketing teams on website functionality, plug-in updates, and cross-platform data synchronization. Implemented data analysis and reporting using Excel and CRM platforms, generating 15+ monthly reports for operational decision-making.
Tech Support Administrator at MatGlober Study Abroad Agency, India
July 1, 2019 - June 30, 2023
Provided comprehensive IT support for internal teams resolving software, hardware, and network issues; managed enterprise CRM systems and application platforms ensuring 99.5% system uptime; coordinated website functionality, updates, and cross-platform data synchronization; implemented data analysis and reporting using Excel and CRM platforms generating 15+ monthly reports; conducted competitive intelligence and market research.
Tech Support Admin – IT Department at MatGlover Study Abroad Agency, India
July 1, 2019 - June 30, 2023
Provided comprehensive IT support for internal teams; resolved software, hardware, and network issues for 150+ concurrent users; 95% first-contact resolution. Managed IT infrastructure supporting CRM systems and enterprise platforms, ensuring 99.5% system uptime. GDPR-compliant onboarding and secure data handling; collaborated with digital marketing on data-driven initiatives. Generated 15+ monthly reports using Excel/CRM to inform operational decisions.
Digital Marketing & Campaign Manager at Menkita Process Outsourcing Ltd, Ireland
June 1, 2023 - Present
Coordinated end-to-end execution of 12+ marketing campaigns from strategy through post-launch analytics. Managed project timelines and department budgets (€150K+), deliverable tracking, vendor coordination, and stakeholder communication, achieving 95% on-time delivery and 92% stakeholder satisfaction, with 105% budget efficiency (€5K annual savings). Established centralized digital asset management for 500+ assets, enabling 20% faster campaigns and reducing asset-related errors by 18%. Implemented GA4 tracking, Google Analytics, Google Ads, Meta Ads, LinkedIn campaigns, and cross-channel optimization to support marketing initiatives.

Education

MSc Digital Marketing & Analytics at University of Dublin, Dublin, Ireland
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bengaluru University, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing & Analytics at University of Dublin
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing & Analytics at University of Dublin
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at St John's College, Bangalore University, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing & Analytics at University of Dublin
April 1, 2023 - April 1, 2024
Bachelors in Computer Applications (BCA) at T. John College, Bangalore University
January 1, 2016 - January 1, 2019
Master of Science in Digital Marketing & Analytics at University of Dublin
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019
MSc in Digital Marketing & Analytics at University of Dublin, Dublin, Ireland
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019
Master of Science in Digital Marketing & Analytics at University of Dublin, Dublin, Ireland
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing & Analytics at University of Dublin
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing & Analytics at University of Dublin
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019
Master of Science (MSc) in Digital Marketing & Analytics at University of Dublin
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at St. John's College, Bangalore University
January 1, 2016 - January 1, 2019
MSc in Digital Marketing & Analytics at University of Dublin, Dublin, Ireland
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing & Analytics at University of Dublin
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing & Analytics at University of Dublin, Dublin, Ireland
April 1, 2023 - April 1, 2024
Bachelor of Computer Applications (BCA) at T. John College, Bangalore University, India
January 1, 2016 - January 1, 2019

Qualifications

Google Analytics Certification (IQ) – Google Analytics Academy
January 1, 2024 - December 4, 2025
Google Analytics for Beginners – Google Analytics Academy
January 1, 2020 - December 4, 2025
HubSpot Inbound Marketing Certification – HubSpot Academy
January 11, 2030 - December 4, 2025
Google Ads Fundamentals Certification – Google Academy
January 11, 2030 - December 4, 2025
Meta Blueprint Certification – Meta Academy
January 11, 2030 - December 4, 2025
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 1, 2023 - December 4, 2025
Google Analytics Certification (IQ) – Google Analytics
January 1, 2024 - December 4, 2025
Google Analytics for Beginners – Google Analytics Academy
January 1, 2023 - December 4, 2025
HubSpot Inbound Marketing Certification – HubSpot Academy
January 1, 2023 - December 4, 2025
Google Ads Fundamentals Certification – Google Academy
January 1, 2023 - December 4, 2025
Meta Blueprint – Social Media Marketing Certification – Meta Academy
January 1, 2023 - December 4, 2025
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 1, 2023 - December 4, 2025
Digital Marketing Professional Development – Comprehensive Recognized Program
January 1, 2023 - December 4, 2025
Google Analytics 4 (GA4) Certification
January 1, 2024 - December 4, 2025
Google Analytics Certification (IQ) – Google Analytics
January 1, 2024 - December 4, 2025
HubSpot Inbound Marketing Certification – HubSpot Academy
January 11, 2030 - December 4, 2025
Google Ads Fundamentals Certification – Google Academy
January 11, 2030 - December 4, 2025
Meta Blueprint Certification – Meta Academy
January 11, 2030 - December 4, 2025
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 1, 2023 - December 4, 2025
Google Analytics Certification (IQ)
January 1, 2024 - December 23, 2025
Google Analytics for Beginners
January 1, 2023 - December 23, 2025
HubSpot Inbound Marketing Certification
January 1, 2023 - December 23, 2025
Google Ads Fundamentals Certification
January 1, 2023 - December 23, 2025
Meta Blueprint Social Media Marketing Certification
January 1, 2023 - December 23, 2025
Advanced Excel for Data Analysis & Business Intelligence
January 1, 2023 - December 23, 2025
Google Analytics Certification (IQ) – Google Analytics Academy
January 1, 2024 - January 23, 2026
Google Analytics for Beginners – Google Analytics Academy
January 1, 2024 - January 23, 2026
HubSpot Inbound Marketing Certification – HubSpot Academy
January 1, 2023 - January 23, 2026
Google Ads Fundamentals Certification – Google Academy
January 1, 2023 - January 23, 2026
Meta Blueprint / Meta Ads Manager Certification – Meta Academy
January 1, 2023 - January 23, 2026
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 1, 2023 - January 23, 2026
Digital Marketing Professional Development – Comprehensive Recognized Program
January 1, 2023 - January 23, 2026
Google Analytics Certification (GA4)
January 11, 2030 - January 29, 2026
Google Analytics for Beginners
January 11, 2030 - January 29, 2026
HubSpot Inbound Marketing Certification
January 11, 2030 - January 29, 2026
Google Ads Fundamentals Certification
January 11, 2030 - January 29, 2026
Meta Blueprint Social Media Marketing Certification
January 11, 2030 - January 29, 2026
Advanced Excel for Data Analysis
January 11, 2030 - January 29, 2026
Google Analytics Certification (IQ) – Google Analytics Academy
January 1, 2024 - March 5, 2026
Google Analytics for Beginners – Google Analytics Academy
January 1, 2024 - March 5, 2026
HubSpot Inbound Marketing Certification – HubSpot Academy
January 1, 2024 - March 5, 2026
Google Ads Fundamentals Certification – Google Academy
January 1, 2024 - March 5, 2026
Meta Blueprint Social Media Marketing Certification – Meta Academy
January 1, 2023 - March 5, 2026
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 1, 2023 - March 5, 2026
Digital Marketing Professional Development – Comprehensive recognized program
January 1, 2023 - March 5, 2026
Google Analytics Certification (IQ) – Google Analytics Academy
January 1, 2024 - March 10, 2026
Google Analytics for Beginners – Google Analytics Academy
January 1, 2020 - March 10, 2026
Meta Ads Manager Certification
January 1, 2023 - March 10, 2026
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 1, 2023 - March 10, 2026
HubSpot Inbound Marketing Certification
January 1, 2023 - March 10, 2026
Meta Ads Fundamentals Certification
January 1, 2023 - March 10, 2026
Google Analytics Certification (IQ) - Google Analytics Academy
January 1, 2024 - March 18, 2026
Google Analytics for Beginners - Google Analytics Academy
January 1, 2024 - March 18, 2026
Meta Ads Manager Certification - Meta Academy
January 1, 2023 - March 18, 2026
LinkedIn Campaign Manager Certification - LinkedIn
January 1, 2023 - March 18, 2026
HubSpot Inbound Marketing Certification - HubSpot Academy
January 1, 2023 - March 18, 2026
Google Ads Fundamentals Certification - Google Academy
January 1, 2023 - March 18, 2026
Google Analytics Certification (IQ) – Google Analytics Academy
January 11, 2030 - March 23, 2026
Google Analytics for Beginners – Google Analytics Academy
January 11, 2030 - March 23, 2026
Google Ads Fundamentals Certification – Google Academy
January 11, 2030 - March 23, 2026
Meta Ads Certification – Meta Academy
January 11, 2030 - March 23, 2026
HubSpot Inbound Marketing Certification – HubSpot Academy
January 11, 2030 - March 23, 2026
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 11, 2030 - March 23, 2026
Google Analytics Certification (IQ) – Google Analytics Academy
January 1, 2024 - March 23, 2026
Google Analytics for Beginners – Google Analytics Academy
January 1, 2024 - March 23, 2026
Google Ads Fundamentals – Google Academy
January 1, 2023 - March 23, 2026
Meta Ads Manager Certification – Meta Blueprint
January 1, 2023 - March 23, 2026
HubSpot Inbound Marketing Certification
January 1, 2023 - March 23, 2026
Advanced Excel for Data Analysis & Business Intelligence – Microsoft Excel
January 1, 2023 - March 23, 2026
Google Analytics Certification (IQ) – Google Analytics Academy
January 1, 2024 - March 26, 2026
Google Analytics for Beginners – Google Analytics Academy
January 1, 2023 - March 26, 2026
HubSpot Inbound Marketing Certification – HubSpot Academy
January 1, 2023 - March 26, 2026
Google Ads Fundamentals Certification – Google Academy
January 1, 2022 - March 26, 2026
Meta Blueprint – Social Media Marketing Certification – Meta Academy
January 1, 2023 - March 26, 2026
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 1, 2023 - March 26, 2026
Google Analytics Certification
January 1, 2024 - March 30, 2026
Google Analytics for Beginners – Google Academy
January 1, 2024 - March 30, 2026
HubSpot Inbound Marketing Certification
January 1, 2023 - March 30, 2026
Google Ads Fundamentals Certification
January 1, 2023 - March 30, 2026
Meta Blueprint - Social Media Marketing Certification
January 1, 2023 - March 30, 2026
Advanced Excel for Data Analysis & Business Intelligence – Professional Training
January 1, 2023 - March 30, 2026
Digital Marketing Professional Development – Comprehensive program
January 1, 2023 - March 30, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education