Lijo Tomy

Coordinated end-to-end execution of 12+ marketing campaigns from strategy through post-launch analytics. Managed project timelines and department budgets (€150K+), deliverable tracking, vendor coordination, and stakeholder communication, achieving 95% on-time delivery and 92% stakeholder satisfaction, with 105% budget efficiency (€5K annual savings). Established centralized digital asset management for 500+ assets, enabling 20% faster campaigns and reducing asset-related errors by 18%. Implemented GA4 tracking, Google Analytics, Google Ads, Meta Ads, LinkedIn campaigns, and cross-channel optimization to support marketing initiatives.

Coordinated end-to-end execution of 12+ marketing campaigns from strategy through post-launch analysis. Managed department budgets (€150k+), deliverable tracking, vendor coordination, and stakeholder communication, achieving 95% on-time delivery rate, 105% average budget efficiency, and 92% stakeholder satisfaction. Established and maintained centralized content library of 500+ assets, implemented version control, access permissions, metadata tagging, enabling 20% faster campaign deployment, reducing asset-related errors by 18%, and improving team productivity through streamlined asset access.

End-to-end execution of 12+ marketing campaigns from strategy through post-launch analysis; managing project timelines, department budgets (€150K+), deliverable tracking, vendor coordination, and stakeholder communication; achieved 95% on-time delivery, 105% budget efficiency, and 92% stakeholder satisfaction.