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I’m Lila Cata, a brand strategist and digital designer focused on helping early-stage AI and automation companies turn complex ideas into clear positioning, strong visual identities, and engaging product experiences. I build brand narratives from the ground up—covering positioning, brand architecture, and creative direction—then translate them into consistent design systems across web, pitch decks, social content, and campaign assets. Across my experience, I’ve owned end-to-end brand and product UI work, led creative direction and AI-assisted visual content production, and produced short- and long-form video content to support storytelling across social media. I enjoy making collaboration easy and outcomes tangible—whether crafting identity and marketing collateral, designing user flows and prototypes, or editing video that strengthens a brand’s presence.…I’m Lila Cata, a brand strategist and digital designer focused on helping early-stage AI and automation companies turn complex ideas into clear positioning, strong visual identities, and engaging product experiences. I build brand narratives from the ground up—covering positioning, brand architecture, and creative direction—then translate them into consistent design systems across web, pitch decks, social content, and campaign assets. Across my experience, I’ve owned end-to-end brand and product UI work, led creative direction and AI-assisted visual content production, and produced short- and long-form video content to support storytelling across social media. I enjoy making collaboration easy and outcomes tangible—whether crafting identity and marketing collateral, designing user flows and prototypes, or editing video that strengthens a brand’s presence.

Lila Cata

Brand Strategist, Brand Designer, UI Designer, +5

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I’m Lila Cata, a brand strategist and digital designer focused on helping early-stage AI and automation companies turn complex ideas into clear positioning, strong visual identities, and engaging product experiences. I build brand narratives from the ground up—covering positioning, brand architecture, and creative direction—then translate them into consistent design systems across web, pitch decks, social content, and campaign assets. Across my experience, I’ve owned end-to-end brand and product UI work, led creative direction and AI-assisted visual content production, and produced short- and long-form video content to support storytelling across social media. I enjoy making collaboration easy and outcomes tangible—whether crafting identity and marketing collateral, designing user flows and prototypes, or editing video that strengthens a brand’s presence.…I’m Lila Cata, a brand strategist and digital designer focused on helping early-stage AI and automation companies turn complex ideas into clear positioning, strong visual identities, and engaging product experiences. I build brand narratives from the ground up—covering positioning, brand architecture, and creative direction—then translate them into consistent design systems across web, pitch decks, social content, and campaign assets. Across my experience, I’ve owned end-to-end brand and product UI work, led creative direction and AI-assisted visual content production, and produced short- and long-form video content to support storytelling across social media. I enjoy making collaboration easy and outcomes tangible—whether crafting identity and marketing collateral, designing user flows and prototypes, or editing video that strengthens a brand’s presence.

Available to hire

I’m Lila Cata, a brand strategist and digital designer focused on helping early-stage AI and automation companies turn complex ideas into clear positioning, strong visual identities, and engaging product experiences. I build brand narratives from the ground up—covering positioning, brand architecture, and creative direction—then translate them into consistent design systems across web, pitch decks, social content, and campaign assets.

Across my experience, I’ve owned end-to-end brand and product UI work, led creative direction and AI-assisted visual content production, and produced short- and long-form video content to support storytelling across social media. I enjoy making collaboration easy and outcomes tangible—whether crafting identity and marketing collateral, designing user flows and prototypes, or editing video that strengthens a brand’s presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Catalan; Valencian

Fluent

German

Fluent

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Advanced

Chinese

Advanced

Work Experience

Freelance Brand Strategist & Designer at Artremare Art Terapia

June 1, 2026 - Present

Led the repositioning of an established art-therapy practice. Clarified positioning, audience, and service architecture; translated strategy into a clearer brand narrative, visual direction, website structure, and overall digital presence.

Freelance Brand Strategist & Designer (Brand Strategy) at Arte mare Arte Terapia (Barcelona, Spain)

June 1, 2026 - Present

Led positioning for an established art-therapy practice: clarified positioning, audiences, and service architecture. Translated strategy into clearer brand narrative, visual direction, website structure, and digital presence.

Freelance Brand Strategist & Designer (Art Therapy) at Art emare (Barcelona, Spain)

June 1, 2026 - Present

Led positioning for an established art-therapy practice, clarifying positioning, audiences, and service architecture. Translated strategy into clearer brand narrative, visual direction, website structure, and digital presence.

Creative Strategy & AI Production Intern at Summa

November 1, 2025 - January 31, 2026

Led rebrand activities from LAYUNCH to Skoll, defining brand strategy, positioning, narrative, and visual identity. Worked closely with founders to translate product vision into a clear brand direction and visual system. Owned product UI, defined visual direction and interfaced design across key product experiences; contributed to UX and information architecture through flows, personas, and campaign management work; extended brand presence across web, sales/investor decks, social content, and other digital touchpoints.

Creative Strategy & AI Production Intern (Internal) at Summa (Barcelona, Spain)

November 1, 2025 - January 31, 2026

Led the rebranding from launch of a fit-to-Skoll phase, defining brand strategy, positioning, narrative, and visual identity. Owned product UI, defining visual direction and interface design across key product experiences; contributed to product UX and information architecture through flows, personas, and campaign management.

Creative Strategy & AI Production Intern at Summa (Barcelona, Spain)

November 1, 2025 - January 31, 2026

Led the rebrand from Lau nch y fi to Skoll, defining brand strategy, positioning, narrative, and visual identity. Worked directly with founders to translate product vision into a clear brand direction and visual system. Owned product UI design, defining visual direction and interface design across key product experiences. Contributed to product UX and information architecture, working on flows around ICPs, personas, and campaign management. Extended the brand across web, sales and investor decks, social content, and other digital touchpoints.

Brand Strategist & Digital Designer (Brand Strategy & Design Lead) at Skoll (Skoll | Brighton, UK)

October 3, 2025 - August 1, 2026

Developed creative concepts and AI-led visual directions for brands, including content used across campaign concepts, presentations, and video. Worked with client briefs, defined visual approaches, and translated brand ideas into consistent imagery and storytelling.

Brand Strategist & Designer at Lila Cata

October 1, 2025 - August 31, 2025

Brand strategy and design lead on client work across multiple brands, delivering AI-led visual directions and creative concepts. Designed campaign imagery used across presentations and video content while aligning to defined visual approaches and storytelling needs.

Brand Strategist & Digital Design Engineer at Skoll / Remote hybrid (Brighton, UK)

October 1, 2025 - August 31, 2026

Developed creative concepts and AI-led visual directions for brands, including Cosentino, International Padel Federation, and Teatre Principal de Barcelona. Interpreted client briefs, defined visual approaches, and created imagery used across campaign concepts, presentations, and video content. Focused on translating strategy into clear, modern visual systems and consistent digital presence.

Brand Strategist & Digital Designer at The Corporate

April 1, 2025 - October 2, 2025

Owned corporate brand strategy and visual identity work, including positioning, brand narrative, and identity direction. Created and edited short- and long-form video content for a motorcycle tour brand, shaping storytelling across social media. Supported content strategy and production through concepting, filming, and editing to strengthen visual consistency and engagement.

Brand Strategist & Digital Designer (Content & Growth Support) at Hybr id Company (Corporate / Dubai, UAE)

April 1, 2025 - October 2, 2025

Developed positioning and a visual identity for an early-stage AI and automation company, including logo, typography, color system, and key marketing assets. Created sales and marketing collateral aligned with the company’s early marketing direction and client-facing messaging. Produced and edited short- and long-form video content for a motorbike tour brand, shaping storytelling across social media.

Brand Strategist & Designer at Corporate (Dubai, UAE)

April 1, 2025 - October 2, 2025

Built positioning and a visual identity for an early-stage AI and automation company, including logo, typography, colour, and key marketing assets. Created sales and marketing collateral aligned with early marketing direction and client-facing messaging. Produced and edited short- and long-form video content for a motorbike tour brand to strengthen social media storytelling and engagement. Combined content strategy, filming, and editing to create a more consistent and engaging visual presence.

Education

BSc International Business at Universities listed in resume (OCADU University / Amsterdam University of Applied Sciences / Shanghai Jiao Tong University / etc.)

January 11, 2030 - September 17, 2026

Semeste r: Cató lica Porto Business School (Economics focus) at Católica Porto Business School

January 11, 2030 - September 17, 2026

Thesis at Nesfircroft (thesis project referenced in resume)

January 11, 2030 - September 17, 2026

Thesis / Semeste r: International Marketing Exchange (Economic focus) at Católica Porto Business School

January 11, 2030 - September 17, 2026

BSc International Business at OCAD University

September 1, 2018 - August 31, 2024

Semininar/Exchange Program (International Marketing) at Católica Porto Business School

January 1, 2025 - August 31, 2025