Creative Director at Finance of America

Led and executed creative for national campaigns with an annual marketing spend of $33.4 million, including landing pages, sales presentations, social media ads, direct mail, event signage, ebooks, packaging, and apparel. Spearheaded Finance of America brand identity overhaul post-acquisition, led rebranding, project management and prioritization on over 800 assets over 6 months. Oversaw resourcing, timelines, and production priorities across 10–15 concurrent creative projects each month, balancing speed and quality in a high-volume environment. Streamlined creative briefing and intake processes, reducing bottlenecks and accelerating delivery by 35%. Served cross-functionally on an AI adoption task force; evaluated and recommended new AI creative tools, and launched an incentivized knowledge-sharing program that drove AI adoption to 73%. Managed and mentored an in-house creative team of six designers, copywriters, and videographers, fostering skill growth and creative confidence. Fac

Art Director at Finance of America

Led and executed creative for national campaigns with an annual marketing spend of $33.4 million, including landing pages, sales presentations, social media ads, direct mail, event signage, ebooks, packaging, and apparel. Spearheaded brand identity overhaul post-acquisition, led rebranding, project management and prioritization on over 800 assets over 6 months. Oversaw resourcing, timelines, and production priorities across 10–15 concurrent creative projects each month. Streamlined creative briefing and intake processes, reducing bottlenecks and accelerating delivery by 35%. Served cross-functionally on an AI adoption task force; evaluated and recommended new AI creative tools, and launched an incentivized knowledge-sharing program that drove AI adoption to 73%. Managed and mentored an in-house creative team of six designers, copywriters, and videographers. Facilitated collaborative brainstorming sessions to strengthen team cohesion across design, copy, and video teams.

Art Director at San Diego Magazine

Art directed for top clients including the San Diego Tourism Authority, San Diego Humane Society, Visit Oceanside, Scripps Health, and the San Diego Sports Association. Designed marketing campaigns, signage, and collateral for San Diego magazine events and publications. Developed visual direction for the Scripps Health social media proposal, securing the $60,000 annual contract. Designed sponsored and editorial social media content, increasing Instagram followers by 1.3k per month.

Designer at Chaminade University of Honolulu

Led university-wide visual rebranding initiative in a record 4 months. Created digital (Google Display, Gmail, Facebook, Instagram, and LinkedIn) and print ad campaigns to promote scholarships, undergraduate and graduate programs. Art directed, project managed and designed internal and external marketing collateral: website, campus signage, expo displays, viewbook, annual president’s report, commencement books, program brochures, accreditation report, direct mail postcards, and invitations.