Lili Tawil is a bilingual Freelance Graphic Designer originally from Mexico City, specializing in digital, web, and performance marketing. In 2020, I founded OSOM, a boutique graphic design studio that focuses on email design, paid social, and other digital design needs. Over the years, I’ve had the privilege of collaborating with renowned brands such as Peloton, Airbnb, Earnest, LOLA, Mercari, NerdWallet, YouTube, Pendulum, Tempo, Barry’s Bootcamp, Paceline, Gobble, HVR, and many others. I’ve worked closely with growth, CRM, marketing, and design teams, supporting their new and existing design needs. With a keen eye for detail and a results-driven mindset, I’ve led design for creative campaigns, web, social, and email projects. In my most recent role as a Senior Freelance Designer at Peloton, I focused on delivering assets across various channels, primarily focusing on lifecycle email, web, App, and Hardware channels."
EXPERIENCE
SENIOR DIGITAL DESIGNER: PELOTON INTERACTIVE
JULY 2023 – PRESENT
Working within the creative team to deliver assets across a variety of channels for Peloton Interactive. Primary focus on lifecycle email, Web, App and Hardware channels in a extremely fast-paced environment, while working closely with lifecycle marketing, brand, and product marketing. Involved in projects of all sizes and stages from briefing, concepting, execution and completion.
GLOBAL SENIOR DIGITAL DESIGNER : UBER (SAN FRANCISCO, CA) SEPTEMBER 2018 - MAY 2020
Deliver on Global Marketing and Performance Marketing requests (focusing on content launches, engagement and lifecycle for all Uber users) across multiple platforms (Email, Web, Social, paid media). Assist in storytelling and information-sharing through visual narratives by working collaboratively with people across Uber’s Marketing, Product, Design,
Engineering & Operations teams . Be involved in projects throughout all stages of
production including brief building, concepting, refinement, artworking and implementation
GRAPHIC DESIGNER : GAP INC, OLD NAVY (SAN FRANCISCO, CA)
OCTOBER 2015 – SEPTEMBER 2018
Concept and create digital & print assets according to the marketing strategy for
each country, including divisional, homepages landing pages, banners, email campaigns, animations and other assets for sales and promotions in US, Canada, Mexico and Japan Old Navy franchises. Handle multiple projects at once, Present multiple solutions perproject, Assist the Art directors and Senior designers when needed.
DIGITAL DESIGNER : SEPHORA (SAN FRANCISCO, CA)
OCTOBER 2016 – APRIL 2017
Create unique and engaging content for Sephora’s different brand and categories.
Collaborate and work very closely the Art Director as well as with
cross-functional teams. Work on multiple projects concurrently, ensuring deliverables are on time while maintaining the highest quality of designs.
Skills
Language
Industry Experience
Skills
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