Lili Trenkova

Lead designer for permanent and temporary environments for retail, technology, and brand events, focusing on immersive experiences and interactive storytelling; develops 3D visualizations and design intent packages; establishes and maintains brand standards for stores, fixtures, and visual merchandising; collaborates with fabricators, brands, and stakeholders to ensure quality execution and ROI, while championing inclusive and sustainable design practices.

Led spatial design for interactive, kinetic, and digital activations across retail, workplace, and exhibit environments, integrating architectural design with value-driven digital storytelling; produced schematic and detailed design documentation; partnered cross-functionally with brand, architecture, technology, and fabrication teams; championed inclusive and sustainable design practices; oversaw prototyping, material selection, and vendor coordination for fabrication and installation.

Designed and documented retail, hospitality, and F&B environments from concept to construction; created full design and millwork packages including plans, elevations, and detailed fixture drawings; coordinated with architects, consultants, and construction managers to ensure adherence to brand standards, codes, and budgetary requirements; developed mood boards, 3D models, and visualizations to support client reviews and presentations; integrated sustainable materials and energy-efficient systems into store and fixture designs.