I work freelance as a creative social media influencer, successfully creating high-quality marketing campaigns and engaging content across platforms.

Lilli-Marlene Groenveld

I work freelance as a creative social media influencer, successfully creating high-quality marketing campaigns and engaging content across platforms.

Available to hire

I work freelance as a creative social media influencer, successfully creating high-quality marketing campaigns and engaging content across platforms.

Language

German
Fluent
English
Fluent
Portuguese
Advanced

Work Experience

Analytics Lead / Mentor, Data & Analytics at New Work SE (Associate Corporate Development)
December 31, 2022 - October 3, 2025
Mentored junior talent, automated reporting, and built predictive models to boost marketing performance. Introduced agile workflows and GitHub collaboration, streamlining analytics processes and cross-team efficiency.
Data Science Consultant at Self-employed / Consulting
January 1, 2022 - Present
Designed algorithms, engineered data pipelines, and built predictive models for clients in telecom, travel, energy, and banking. Supported digital transformation initiatives in cost and revenue optimization, dynamic pricing, SEO, content strategy, and data management.
Freelance Creative Social Media Influencer at Self-employed
January 1, 2022 - Present
I work freelance as a creative social media influencer, successfully creating high-quality marketing campaigns and engaging content across platforms.
Marketing & Analytics Consultant at Interactive Marketing Group GmbH
January 1, 2022 - October 3, 2025
Mentored junior talent, automated reporting, and built predictive models to boost marketing performance. Introduced agile workflows and GitHub collaboration, streamlined analytics processes and cross-team efficiency.
Data Science Consultant at New Work SE
January 1, 2022 - Present
Designed algorithms, engineered data pipelines, and built predictive models for clients in telecom, travel, energy, and banking. Supported digital transformation initiatives in cost and revenue optimization, dynamic pricing, SEO, content strategy, and data management. Mentored junior talent, automated reporting, and built agile data workflows with Git/GitHub to streamline analytics processes and improve cross-team collaboration.
Data Science Consultant at Self-employed
January 1, 2022 - October 3, 2025
Designed algorithms, engineered data pipelines, and built predictive models for clients in telecom, travel, energy, and banking. Supported digital transformation initiatives in cost/revenue optimization, dynamic pricing, SEO, content strategy, and data management. Mentored junior talent, automated reporting, and built predictive models to boost marketing performance.
Freelance Social Media Influencer / Marketing Consultant at Self-employed
January 1, 2022 - Present
Freelance role delivering high-quality marketing campaigns and engaging content across platforms, with a focus on full-funnel strategy and cross-channel engagement.
Data Science Consultant at New Work SE
January 1, 2022 - Present
Designed algorithms, engineered data pipelines, and built predictive models for clients in telecom, travel, energy, and banking. Supported digital transformation initiatives in cost and revenue optimization, dynamic pricing, SEO, content strategy, and data management.
Data Science Consultant
January 1, 2022 - Present
Designed algorithms, engineered data pipelines, and built predictive models for clients in telecom, travel, energy, and banking. Supported digital transformation initiatives in cost and revenue optimization, dynamic pricing, SEO, content strategy, and data management.
Data Scientist at Freelance / Independent
January 1, 2022 - October 3, 2025
Mentored junior talent, automated reporting, and built predictive models to boost marketing performance. Also introduced agile workflows and Git/GitHub collaboration, streamlining analytics processes and cross-team efficiency.
Data Science Consultant at New Work SE
January 1, 2022 - Present
Designed algorithms, engineered data pipelines, and built predictive models for clients in telecom, travel, energy, and banking. Supported digital transformation initiatives in cost and revenue optimization, dynamic pricing, SEO, content strategy, and data management.
Data Scientist / Marketing Data Scientist at New Work SE
January 1, 2022 - October 3, 2025
Mentored junior talent, automated reporting, and built predictive models to boost marketing performance. Introduced agile workflows and GitHub collaboration, streaming analytics processes and cross-team efficiency.
Mentor to Junior Talent at New Work SE
January 1, 2018 - January 1, 2022
Mentored junior talent, automated reporting, and built predictive models to boost marketing performance. Introduced Agile workflows and GitHub collaboration, streamlined analytics processes and cross-team efficiency.
M&A Projects & Market Intelligence at Strategy Team, New Work SE
January 1, 2018 - October 3, 2025
Supported M&A projects with market intelligence and competitor analysis. Conducted bachelor research on student careers segmentation and identified business opportunities in collaboration with the Strategy team.
Marketing & M&A Consultant at XING (New Work SE)
January 1, 2017 - October 3, 2025
Supported M&A projects with market intelligence and competitor analysis. Conducted a bachelor research project on student career segmentation, identifying business opportunities for XING in collaboration with the Strategy team.
Strategy & Market Intelligence Intern at XING
January 1, 2017 - October 3, 2025
Supported M&A projects with market intelligence and competitor analysis; contributed to strategy development and opportunity assessment.
Market Intelligence Analyst at Strategy Team, XING
January 1, 2017 - October 3, 2025
Supported M&A projects with market intelligence and competitor analysis. Conducted a bachelor research project on student careers, identifying business opportunities for XING in collaboration with the Strategy team.
M&A / Market Intelligence Analyst at XING (in collaboration with Strategy Team)
January 1, 2017 - October 3, 2025
Supported M&A projects with market intelligence and competitor analysis. Conducted bachelor research on student career segmentation, identifying business opportunities for XING in collaboration with the Strategy team.
Associate Corporate Development / M&A Analyst at New Work SE
January 1, 2015 - January 1, 2017
Supported M&A projects with market intelligence and competitor analysis. Conducted bachelor research projects on student career segments in collaboration with Strategy team.
Bachelor Research Project – Student Career Guidance at XING (collaboration with Strategy Team)
January 1, 2015 - October 3, 2025
Conducted research on student career pathways and identified business opportunities for XING in collaboration with the Strategy team.
Growth Hacker at Self-employed / Freelance
January 1, 2015 - October 3, 2025
Combined experience in social media advertising, growth hacking, and user journey design with a strong business background, enabling me to manage teams and businesses toward creative, scalable results.
Marketing Professional at Independent / Freelance
January 1, 2015 - October 3, 2025
Marketing professional with full-funnel expertise— from analytics and optimization to strategy and creative content creation and campaign execution. Experienced in social media advertising, growth hacking, and user journey design with a strong business background and leadership experience.

Education

B.A. Foreign Trade and International Management at Hamburg University of Applied Sciences
January 11, 2030 - October 3, 2025
MA in Philosophy in a European Context at FernUniversität in Hagen
January 1, 2021 - January 1, 2024
Master of Arts in Philosophy in a European Context at FernUniversität in Hagen
January 1, 2011 - January 1, 2015
Bachelor of Arts in Foreign Trade and International Management at Hamburg University of Applied Sciences
January 11, 2030 - October 3, 2025
Master of Arts in Philosophy in European Context at FernUniversität in Hagen
January 1, 2021 - January 1, 2024
Bachelor of Arts in Foreign Trade and International Management at Hamburg University of Applied Sciences
January 1, 2011 - January 1, 2015

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Telecommunications, Travel & Hospitality, Energy & Utilities, Financial Services