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Hi, I’m Lilly Cook. I founded Abode Marketing to help luxury and lifestyle brands grow through thoughtful brand development and integrated marketing. I lead cross-functional teams to craft strong brand narratives and engaging campaigns across social, email, and digital channels. I thrive in collaborative environments where strategy meets execution. I build scalable processes with Notion, Asana, and Monday.com to streamline workflows, guide creative direction, and deliver measurable results for my clients.…Hi, I’m Lilly Cook. I founded Abode Marketing to help luxury and lifestyle brands grow through thoughtful brand development and integrated marketing. I lead cross-functional teams to craft strong brand narratives and engaging campaigns across social, email, and digital channels. I thrive in collaborative environments where strategy meets execution. I build scalable processes with Notion, Asana, and Monday.com to streamline workflows, guide creative direction, and deliver measurable results for my clients.

Lilly Cook

Creative Director, Brand Designer, Social Media Manager, +2

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Hi, I’m Lilly Cook. I founded Abode Marketing to help luxury and lifestyle brands grow through thoughtful brand development and integrated marketing. I lead cross-functional teams to craft strong brand narratives and engaging campaigns across social, email, and digital channels. I thrive in collaborative environments where strategy meets execution. I build scalable processes with Notion, Asana, and Monday.com to streamline workflows, guide creative direction, and deliver measurable results for my clients.…Hi, I’m Lilly Cook. I founded Abode Marketing to help luxury and lifestyle brands grow through thoughtful brand development and integrated marketing. I lead cross-functional teams to craft strong brand narratives and engaging campaigns across social, email, and digital channels. I thrive in collaborative environments where strategy meets execution. I build scalable processes with Notion, Asana, and Monday.com to streamline workflows, guide creative direction, and deliver measurable results for my clients.

Available to hire

Hi, I’m Lilly Cook. I founded Abode Marketing to help luxury and lifestyle brands grow through thoughtful brand development and integrated marketing. I lead cross-functional teams to craft strong brand narratives and engaging campaigns across social, email, and digital channels.

I thrive in collaborative environments where strategy meets execution. I build scalable processes with Notion, Asana, and Monday.com to streamline workflows, guide creative direction, and deliver measurable results for my clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Creative Director at Abode Marketing

March 1, 2019 - Present

Founded Abode Marketing, a boutique agency delivering brand development and marketing strategy for 10+ clients in luxury and lifestyle sectors. Directed all phases of client projects—from initial brand positioning through execution—ensuring alignment across messaging, visuals, and digital presence. Led a team of 7+ contractors, managed timelines, deliverables, and workflows to maintain high quality and consistency. Built and implemented customized project management systems (Notion, Asana, and Monday.com) to streamline operations and improve efficiency. Led client communications and strategy meetings, presenting campaign direction, performance insights, and forward-looking recommendations. Developed integrated marketing strategies powering brand growth, including 51%+ increases in organic reach and engagement. Designed and managed content ecosystems across social, email, and digital platforms; managed budgets and paid media strategies (PPC, Meta Ads), optimizing ROI. Established sc