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I’m Lilly Diana Koch, a brand designer and strategist with 8+ years of experience building corporate visual identities and end-to-end brand systems. I lead teams of designers, content producers, and developers to deliver brand guidelines, templates, sales collateral, and websites for international B2B clients. I also bring strong go-to-market and digital marketing experience (SEO/SEA/performance) from roles in marketing leadership. Alongside my corporate work, I collaborate as a contemporary artist and support non-profit communications from the ground up—blending strategy, design, and storytelling.…I’m Lilly Diana Koch, a brand designer and strategist with 8+ years of experience building corporate visual identities and end-to-end brand systems. I lead teams of designers, content producers, and developers to deliver brand guidelines, templates, sales collateral, and websites for international B2B clients. I also bring strong go-to-market and digital marketing experience (SEO/SEA/performance) from roles in marketing leadership. Alongside my corporate work, I collaborate as a contemporary artist and support non-profit communications from the ground up—blending strategy, design, and storytelling.

Lilly Diana Koch

Brand Designer, Graphic Designer, Web Developer, +2

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I’m Lilly Diana Koch, a brand designer and strategist with 8+ years of experience building corporate visual identities and end-to-end brand systems. I lead teams of designers, content producers, and developers to deliver brand guidelines, templates, sales collateral, and websites for international B2B clients. I also bring strong go-to-market and digital marketing experience (SEO/SEA/performance) from roles in marketing leadership. Alongside my corporate work, I collaborate as a contemporary artist and support non-profit communications from the ground up—blending strategy, design, and storytelling.…I’m Lilly Diana Koch, a brand designer and strategist with 8+ years of experience building corporate visual identities and end-to-end brand systems. I lead teams of designers, content producers, and developers to deliver brand guidelines, templates, sales collateral, and websites for international B2B clients. I also bring strong go-to-market and digital marketing experience (SEO/SEA/performance) from roles in marketing leadership. Alongside my corporate work, I collaborate as a contemporary artist and support non-profit communications from the ground up—blending strategy, design, and storytelling.

Available to hire

I’m Lilly Diana Koch, a brand designer and strategist with 8+ years of experience building corporate visual identities and end-to-end brand systems. I lead teams of designers, content producers, and developers to deliver brand guidelines, templates, sales collateral, and websites for international B2B clients.

I also bring strong go-to-market and digital marketing experience (SEO/SEA/performance) from roles in marketing leadership. Alongside my corporate work, I collaborate as a contemporary artist and support non-profit communications from the ground up—blending strategy, design, and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Advanced

Spanish; Castilian

Advanced

Romanian, Moldavian, Moldovan

Intermediate

French

Intermediate

Work Experience

Lecturer at Zhejiang Wanli University

September 1, 2025 - November 30, 2025

Designed and taught a three-month university course on brand management, covering brand strategy, positioning, brand architecture, and brand storytelling for international students, including curriculum design, case studies, and assessments.

Head of Brand/Design (In-house, Corporate Branding & Proposals) at MAQINA360 (client-facing delivery)

January 1, 2024 - Present

Produced corporate branding and design system deliverables including brand books, typography and color systems, art direction, presentation/proposal templates, and websites for international B2B clients.

Brand Designer (Freelancer, Brand & Web)

September 1, 2020 - December 31, 2022

Freelance graphic and web design including visual identity and brand materials, SEO-compliant websites, and digital marketing support for international clients across robotics, coaching, cosmetics, food, and hospitality. Close collaboration with agencies and management.

Brand Designer & Founder at MAQINA360

September 1, 2020 - Present

Built and led a branding agency with in-house designers, content producers, and developers. Owns corporate visual identity, brand guidelines, and design systems; creates presentation and proposal templates; designs sales collateral and websites for international B2B clients across technology, food, health, and energy. Develops brand books, color and typography systems, and art direction for brand activations. Provides freelance design and web branding for international clients with SEO-compliant websites and digital marketing strategy.

Built a communications brand from the ground up (Non-profit Project Manager) at Help Mada

October 1, 2019 - Present

Built the communications for a non-profit from the ground up: brand and content strategy, website concept, and social media channels; coordinated communication between Malagasy and French partners. Awarded German Brand Award 2022 for the project work.

Interim Marketing Lead (EMEA) / Marketing Leadership at Ecovacs (EMEA, Robotics)

January 1, 2017 - December 31, 2018

Led multiple marketing teams and managed external agencies and software agencies. Owned SEO, SEA, and performance marketing across EMEA including budget planning, analytics, forecasting, and KPI reporting to management. Managed website operations and created cross-functional reporting processes.

Digital Marketing Consultant at Hamburg-based consultancy/client engagements

September 1, 2016 - August 31, 2020

Strategic and creative concepting for integrated online and offline campaigns with full ownership of advertising budget. Managed newsletters, social media advertising, and SEA campaigns; performed digital trend analysis and presentations for company pitches and competitor analysis.

Business Strategy & Customer Management (Project, PMO) at Frankfurt (internship)

January 1, 2015 - December 31, 2015

Part of a project introducing an electronic filing system for a development bank. Included intensive PMO experience; reporting, design of change-management training materials, and internal presentation concepts.