Brand & Digital Designer building meaningful, scalable brand systems for digital-first companies. I balance clarity and emotion—translating strategy into visual languages that feel structured and human. I collaborate closely with developers and thoughtfully integrate AI tools to streamline workflows and strengthen brand consistency across digital products, from identity systems to implementation-ready design work.…

Lilly Riemer

Brand & Digital Designer building meaningful, scalable brand systems for digital-first companies. I balance clarity and emotion—translating strategy into visual languages that feel structured and human. I collaborate closely with developers and thoughtfully integrate AI tools to streamline workflows and strengthen brand consistency across digital products, from identity systems to implementation-ready design work.…

Available to hire

Brand & Digital Designer building meaningful, scalable brand systems for digital-first companies. I balance clarity and emotion—translating strategy into visual languages that feel structured and human.

I collaborate closely with developers and thoughtfully integrate AI tools to streamline workflows and strengthen brand consistency across digital products, from identity systems to implementation-ready design work.

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Language

English
Fluent
German
Fluent
Swedish
Intermediate

Work Experience

Brand Designer at Nexus Groupe / IN Groupe
February 1, 2025 - Present
Designed B2B brochures and branded merchandise aligned with the updated visual system, ensuring clear and consistent application of the refined brand across touchpoints.
Brand & Digital Designer at Caesari AB
May 1, 2024 - Present
Developed and refined a distinctive brand identity aligned with long-term vision and positioning. Built a cohesive visual system across digital and print applications and strengthened brand clarity through structured design guidelines.
Brand Designer at Caesari AB
May 1, 2024 - Present
Developed and refined a distinctive brand identity aligned with long-term vision and positioning. Built a cohesive visual system across digital and print applications and strengthened brand clarity through structured design guidelines.
Brand & Digital Designer at Nordic Ventilation AB
March 1, 2024 - Present
Built the full corporate identity from the ground up, including logo system and brand architecture. Established a structured visual language tailored to a technical industry and transformed complex service offerings into clear, trustworthy brand communication across digital and print touchpoints.
Brand Designer at Nordic Ventilation AB
March 1, 2024 - Present
Built the full corporate identity from the ground up, including a logo system and brand architecture. Established a structured visual language tailored to a technical industry and transformed complex service offerings into clear, trustworthy brand communication.
Brand & Digital Designer at Ryggrorelsen Network Care Center
May 1, 2023 - Present
Led full rebrand including logo system, typography, color architecture, and iconography. Developed communication assets across digital and print and established a clearer, more structured brand presence.
Brand Designer at Ryggrorelsen Network Care Center
May 1, 2023 - Present
Led a full rebrand including logo system, typography, color architecture, and iconography. Developed communication assets across digital and print and established a clearer, more structured brand presence.
Brand Designer at BLX Bouldering Club
April 1, 2023 - August 31, 2025
Expanded and strengthened an existing identity across merchandise and print. Built structured social media templates to ensure visual consistency and evolved the visual expression while preserving core brand values.
Brand Designer at BY S Socks Like Me
January 1, 2020 - December 31, 2023
Led a multi-year brand and e-commerce journey from concept to implementation. Built and evolved brand identity, packaging, and digital presence, maintaining a strong and recognizable visual language across campaigns and products.
Brand and E-commerce Designer at BYS Socks Like Me
January 1, 2020 - December 31, 2023
Led a multi-year brand and e-commerce journey from concept to implementation. Built and evolved brand identity, packaging, and digital presence while maintaining a strong and recognizable visual language across campaigns and product.
In-House Brand and Graphic Designer at TB Handelsgesellschaft
January 1, 2019 - December 31, 2023
Sole in-house designer within an established retail brand. Led product design, packaging, and print materials across collections while ensuring consistent brand execution. Collaborated with marketing and production teams and managed projects independently from concept to final delivery.
Freelance Brand and Graphic Designer
May 1, 2015 - Present
Partner with founders, startups, and established companies to build and evolve distinctive brand identities. Lead projects from strategic discovery through final implementation, collaborating closely with developers and technical teams to ensure brand consistency and clear design-to-development handoff.

Education

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Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Consumer Goods, Healthcare
    BYS — Product Design, Brand Identity & Packaging
    I began working on BYS as an in-house designer in Germany and later continued the project independently as a freelancer in Sweden. Parts of the work remain under NDA, so I can’t share the full project here. I developed a collection of mismatched sock pairs, using original illustrations to tell small stories across two feet. From animals and cities to everyday situations, each pair combines humour, colour and unexpected connections. I then built the brand identity around the collection, creating the logo, a playful character, patterns and packaging. My role extended into production: adapting artwork to available yarn colours, reviewing samples and refining details with the manufacturer. My work included: Product concepts and collection development Original illustration and character design Brand identity and logo design Pattern and packaging design Production artwork and yarn colour selection Sample reviews and manufacturer collaboration…
    BLX Bouldering Club — Campaigns, Illustration & Brand Design
    Over two years, I developed campaigns and everyday brand materials for BLX Bouldering Club, creating a consistent visual presence across digital, print and merchandise. The challenge was to speak to a varied climbing community: children at holiday camps, university teams, competitive athletes and people coming to socialise. I adapted the tone for each audience while keeping the brand’s red, dot motif and wordmark recognisable throughout. My work ranged from competition posters and seasonal campaigns to custom illustrations, social media graphics and merchandise. For the Valentine’s event, I developed “Climb Me Maybe”—a playful concept carried across posters, social content, in-gym screens and a mingling bingo activity. My work included: Ongoing brand design and art direction Campaign concepts and visual development Custom illustration Posters and event materials Social media and digital graphics Merchandise and packaging design…
    Nordic Ventilation — Visual Identity, Web & Illustration
    Nordic Ventilation helps homeowners and professionals understand ventilation solutions. I developed a consistent visual language across its website, printed materials and social content, making technical information clearer and more approachable. A custom illustration and icon system explains airflow, energy use and indoor comfort. Simple house diagrams and friendly characters bring warmth to the subject, while structured layouts make product details easier to navigate. The design carries through product catalogues, flyers and social media graphics, connecting practical information with the everyday benefits of a comfortable home. My work included: Visual identity and graphic design Website design Custom illustration and iconography Technical diagrams and information design Product catalogue and flyer design Social media graphics…
    Workinn Things — Brand Identity & Web Desig
    Workinn Things is an independent software studio. I developed its visual identity and responsive website to communicate technical precision with a human, approachable character. The design translates ideas of structure, clarity and connection into a consistent visual language. Each core capability has its own colour and custom icon, while a flowing gradient brings those elements together. Across the website, strong typography, clear layouts and controlled colour help explain the studio’s services and showcase its products. I worked alongside the developer and founder to connect the brand identity with the digital experience. My work included: Brand identity and art direction Logo design Colour palette and typography Custom iconography Responsive website design Visual system across brand and digital applications…
    Hyphor — Brand Identity & UI/UX for an AI Platform
    Hyphor is an AI orchestration tool that helps developers coordinate agents, tasks and workflows. I developed its brand identity and redesigned the interface to give a complex technical product a clear, distinctive character. The creative direction draws on mycelium networks: connected, adaptive systems that distribute information beneath the surface. Hand-drawn explorations became an organic logo, paired with a dark palette, expressive typography and controlled green accents. I extended this visual language into custom icons, reusable interface components and interaction states. Clear hierarchies distinguish actions, priorities and feedback, while a glowing, particle-based presence communicates activity and gives the product a subtle sense of life. My work included: Creative direction and brand identity Logo development Colour palette and typography Original illustration and custom iconography UI/UX and interface component design Brand video artwork and animation Interaction states and system feedback design…
    Skatto — Brand Identity & UI/UX Design
    Skatto is a Swedish tax calculation tool designed to make complex information feel clearer and more approachable. I designed the brand identity and digital interface around one insight: it’s often the uncertainty surrounding tax that causes stress. A tangled line became a visual metaphor for confusion, while a smiling wordmark, rounded shapes and a soft blue-purple palette introduced warmth and reassurance. The identity extends across the product interface, custom iconography, educational content and social media. Clear layouts and a consistent visual hierarchy help guide users through calculations and explanations, keeping the experience friendly without losing the seriousness of the subject. My work included: Brand identity and logo design Colour palette and typography Custom iconography and graphic elements UI/UX design Social media and educational graphics…