Director, Marketing & Communications at Queen’s University, Faculty of Law

Lead the Faculty’s integrated marketing and communications strategy to advance recruitment, revenue-generating programs, research visibility, and brand positioning. Provide senior-level strategic counsel and crisis communications leadership to the Dean and Faculty executives on sensitive, high-impact reputational matters. Oversee and develop a multidisciplinary MarComm team, setting priorities, coaching staff, and aligning resources to Faculty goals. Drive digital growth and marketing performance through audience segmentation, full-funnel campaign planning, and adoption of marketing technology, CRM, and automation initiatives. Strengthen external profile and thought leadership through integrated media relations, content strategy, and targeted outreach to the legal profession and academic community. Partner with Advancement and alumni relations to enhance donor and alumni engagement using data-informed personalization, lifecycle communications, and integrated campaign messaging.

Digital Marketing Transformation Manager at York University (CRM Team)

Developed and implemented digital marketing and communications strategies to support recruitment, admissions and enrolment goals while engaging both future and current students across all channels. Designed student personas, journeys, lifecycle stages, lead scoring models, as well as marketing automations with personalization and list segmentation to engage, nurture, and convert students to meet recruitment goals. Integrated email marketing, lead forms and web analytics, microsites, social, SMS, and events with enterprise CRM to better manage pipeline, enhance campaign workflows, and govern data integrity and security. Led configuration and integration of marketing technologies into enterprise CRM, and provided guidelines for stakeholders on CRM strategies, journey automation, campaign execution, and reporting analytics. Built relationships with and guided stakeholders to maximize marketing efforts via effective communications & PR plans, on-brand content strategies, compelling storyte

Digital Marketing Manager at Brookfield Residential

Led end-to-end marketing strategies and omnichannel campaigns across email (ad-hoc and journey-based), social media, web & landing pages, and digital ads; Managed external agencies, vendors, and partners. Championed marketing asset production (social media, websites, email, print, signages, displays, videos) with creative design and storytelling to ensure the quality and consistency of messaging and effective delivery. Developed journey automations for lead generation, nurturing and conversion, and loyalty programs powered by enterprise CRM to optimize engagement, conversion, and retention across all digital channels. Represented the Toronto headquarter on BR international marketing committee and collaborated closely with the U.S. quarters and other international branches to align with organizational goals and brand standards. Oversaw customer segmentation and targeting, A/B testing, and campaigns reporting; analyzed performance data to drive executive decisions, and optimized lead acq

Digital Marketing Specialist at Brookfield Residential

Spearheaded email marketing, social media, and nurturing campaigns powered by marketing automation to create intuitive customer journeys, and curated loyalty programs in collaboration with other BR branches. Maintained CMS (Sitecore & WordPress) and CRM systems (Salesforce & HubSpot); developed content strategies and content calendars for website, email, and social media; managed pan-Canadian BR newsletters and reports for external and internal stakeholders; enforced CASL and AODA compliance across all channels. Developed PPC advertising (Google Adwords) and Paid Social advertising (Facebook, Instagram, Twitter, etc.) and reported with data analytics (Google Analytics and Google Data Studio). Oversaw the integration of various channels and databases to create a wholesome customer journey while maintaining brand identity and consistency on all fronts. Identified trends and opportunities for optimization. Developed written and creative marketing collaterals (Blog posts, eblasts, social m

Education and Awareness Officer at University of Toronto (St. George)

Executed communications plan across a broad range of marketing and communications channels. Advised on best practices and strategies to maximize the impact of digital communications initiatives. Developed promotional and outreach materials including both written and creative assets. Assisted with the design of the ITS website, including the creation of web content and optimization of user experiences. Created blog posts, press releases, social media content and maintained digital presence on social platforms. Maintained positive relationships with social influencers and communities to advocate for ITS initiatives. Created and edited both written and creative content to meet communications objectives. Produced slideshows and speaker notes and delivered presentations to promote ITS programs and initiatives.

Digital Marketing Manager at Ace Education

Oversaw lead generation, paid advertising, and other omni-channel marketing campaigns. Analyzed data intelligence and campaign reports to measure performance and assist with executive decision-making. Developed and optimized campaigns based on various metrics including customer engagement, customer satisfaction, lead generation, and sales pipeline performance to achieve optimal marketing goals. Created written and creative marketing assets, segmented target audience and customized digital content with comprehensive digital marketing strategies. Managed e-commerce website utilizing SEO and SEM strategies. Maintained long-term relationships with external partner organizations, vendors, agencies, and internal stakeholders. Developed collaboration programs to extend market reach and generate revenue.

Social Media Manager at Academy of Learning Career College

Developed paid search and paid social advertising campaigns with Google, Facebook, Instagram, Twitter, YouTube and LinkedIn. Analyzed metrics and A/B tested different strategies to optimize performance. Created text-based and creative assets. Crafted and managed web content and implemented SEO strategies to improve web traffic. Identified new opportunities to keep up with market trends. Grew web and social media influence with both organic content and paid advertising to attract new students. Engaged and interacted with audience within the community. Responded to media and customer inquiries. Developed marketing campaigns and digital marketing guidebooks for corporate stakeholders (franchisees) and provided training on content creation, advertising, campaign management and social media advertising.

Communications Coordinator at Ontario College of Traditional Chinese Medicine

Maintained media relations and nurtured cross-promotional relationships with partner organizations. Reached out to the local communities and organized outreach initiatives to engage target audience. Developed both written and creative marketing assets. Redesigned website and conducted copywriting for school expansion. Designed program brochures, school posters, flyers, conference agendas and invitations. Maintained cooperate brand image on digital platforms. Managed social media presence and produced written and creative content including press releases, blogs, social posts, event brochures, e-blasts and newsletters.

Community Manager at Corp Agency

Established relationships with current and prospective clients, external vendors and media outlets. Initiated outreach activities and maintained good relationships with industry leaders and social influencers. Executed event planning and public relation strategies through effective communication. Conducted cross-promotion with external partners and stakeholders to promote events through multi-media channels. Managed logistics and volunteers and conducted post-event evaluations to provide valuable insights for future projects. Engaged audience within the community and analyzed customer feedback for improvement.