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Hi, I’m Lily Chen, a London-based Content & Influencer Marketing Specialist with experience in social media content, branded collaborations and audience growth across lifestyle and consumer brands. I have built and grown a bilingual Instagram account to over 16K followers, delivered 100+ brand collaborations, and created short-form content across Instagram, TikTok and YouTube. My experience includes content planning, influencer partnerships, audience engagement and performance analysis to help brands connect with the right audiences. I hold an MSc in International Marketing from Newcastle University and am passionate about content, creator marketing and building engaged online communities.…Hi, I’m Lily Chen, a London-based Content & Influencer Marketing Specialist with experience in social media content, branded collaborations and audience growth across lifestyle and consumer brands. I have built and grown a bilingual Instagram account to over 16K followers, delivered 100+ brand collaborations, and created short-form content across Instagram, TikTok and YouTube. My experience includes content planning, influencer partnerships, audience engagement and performance analysis to help brands connect with the right audiences. I hold an MSc in International Marketing from Newcastle University and am passionate about content, creator marketing and building engaged online communities.

Lily Chen

Content Creator, Video Editor, Social Media Manager, +2

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Hi, I’m Lily Chen, a London-based Content & Influencer Marketing Specialist with experience in social media content, branded collaborations and audience growth across lifestyle and consumer brands. I have built and grown a bilingual Instagram account to over 16K followers, delivered 100+ brand collaborations, and created short-form content across Instagram, TikTok and YouTube. My experience includes content planning, influencer partnerships, audience engagement and performance analysis to help brands connect with the right audiences. I hold an MSc in International Marketing from Newcastle University and am passionate about content, creator marketing and building engaged online communities.…Hi, I’m Lily Chen, a London-based Content & Influencer Marketing Specialist with experience in social media content, branded collaborations and audience growth across lifestyle and consumer brands. I have built and grown a bilingual Instagram account to over 16K followers, delivered 100+ brand collaborations, and created short-form content across Instagram, TikTok and YouTube. My experience includes content planning, influencer partnerships, audience engagement and performance analysis to help brands connect with the right audiences. I hold an MSc in International Marketing from Newcastle University and am passionate about content, creator marketing and building engaged online communities.

Available to hire

Hi, I’m Lily Chen, a London-based Content & Influencer Marketing Specialist with experience in social media content, branded collaborations and audience growth across lifestyle and consumer brands.

I have built and grown a bilingual Instagram account to over 16K followers, delivered 100+ brand collaborations, and created short-form content across Instagram, TikTok and YouTube. My experience includes content planning, influencer partnerships, audience engagement and performance analysis to help brands connect with the right audiences.

I hold an MSc in International Marketing from Newcastle University and am passionate about content, creator marketing and building engaged online communities.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content & Influencer Marketing Executive at Freelance

June 1, 2022 - Present

Built and grew a bilingual Instagram account to over 16K followers through content planning and audience engagement, achieving 150K+ monthly reach and engagement. Delivered 100+ branded collaborations with global companies including Coca-Cola, Suzuki and Klook, ensuring content matched brand style, tone and partnership requirements. Produced social content and short-form videos for lifestyle and consumer clients to strengthen visibility and audience engagement. Reviewed reach, saves, and engagement metrics to refine content strategies across different viewer groups and post formats.

Marketing Executive at Meta Universe Vision Media

June 1, 2022 - June 1, 2024

Planned marketing activities for hospitality, retail and entertainment clients, creating YouTube and short-form video content to strengthen visibility and customer interaction. Selected influencers based on campaign themes, audience demographics and project goals, helping build partnerships for launches, events and digital promotions. Managed social media projects from planning to performance review and reporting, ensuring consistency across visuals, messaging and branded materials.

Customer Service Representative at BMW

March 1, 2019 - May 31, 2022

Delivered premium customer service within a high-volume showroom, maintaining relationships aligned with global luxury brand standards and long-term satisfaction. Resolved client issues by liaising with technical and sales teams to coordinate solutions, improving efficiency and the overall service experience.

Goodwill Ambassador at Chinese Culture University

September 1, 2014 - June 30, 2018

Represented the university at large-scale ceremonies and exhibitions, coordinating guest arrangements to ensure seamless event delivery and professional brand representation.