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I am Lily Barclay, a creative copywriter with a passion for storytelling and brand-building. I thrive on turning complex ideas into clear, engaging copy and campaigns that resonate across audiences. My experience spans agency and freelance work across digital, social, experiential, and PR, delivering brand-aligned content for diverse clients. I love meeting and working with new people, embracing challenges, and generating a lot of ideas to tackle problems. I believe the best course of action is to find a solution and bring ideas to life, and I enjoy collaborating with new partners to make that happen.…I am Lily Barclay, a creative copywriter with a passion for storytelling and brand-building. I thrive on turning complex ideas into clear, engaging copy and campaigns that resonate across audiences. My experience spans agency and freelance work across digital, social, experiential, and PR, delivering brand-aligned content for diverse clients. I love meeting and working with new people, embracing challenges, and generating a lot of ideas to tackle problems. I believe the best course of action is to find a solution and bring ideas to life, and I enjoy collaborating with new partners to make that happen.

Lily Barclay

Copywriter, Content Creator, Social Media Freelancer, +4

5.0 (1 review)

I am Lily Barclay, a creative copywriter with a passion for storytelling and brand-building. I thrive on turning complex ideas into clear, engaging copy and campaigns that resonate across audiences. My experience spans agency and freelance work across digital, social, experiential, and PR, delivering brand-aligned content for diverse clients. I love meeting and working with new people, embracing challenges, and generating a lot of ideas to tackle problems. I believe the best course of action is to find a solution and bring ideas to life, and I enjoy collaborating with new partners to make that happen.…I am Lily Barclay, a creative copywriter with a passion for storytelling and brand-building. I thrive on turning complex ideas into clear, engaging copy and campaigns that resonate across audiences. My experience spans agency and freelance work across digital, social, experiential, and PR, delivering brand-aligned content for diverse clients. I love meeting and working with new people, embracing challenges, and generating a lot of ideas to tackle problems. I believe the best course of action is to find a solution and bring ideas to life, and I enjoy collaborating with new partners to make that happen.

Available to hire

I am Lily Barclay, a creative copywriter with a passion for storytelling and brand-building. I thrive on turning complex ideas into clear, engaging copy and campaigns that resonate across audiences. My experience spans agency and freelance work across digital, social, experiential, and PR, delivering brand-aligned content for diverse clients.

I love meeting and working with new people, embracing challenges, and generating a lot of ideas to tackle problems. I believe the best course of action is to find a solution and bring ideas to life, and I enjoy collaborating with new partners to make that happen.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Copywriter at Keko Dubai

October 1, 2023 - November 15, 2024

My key accounts have been Porsche MENA and EMAAR Entertainment. Highlights have included working across all comms for Icons of Porsche Festival and the regional launch of the new all-electric Macan, as well as brands like Dubai Opera, Dubai Aquarium and Reel Cinemas. I have also worked on a partnership with Dubai Municipality and other Government entities.

Freelance Creative / Brand Consultant at Self-Employed

December 31, 2021 - September 15, 2025

Throughout the COVID-19 pandemic, worked with industry professionals to build brand image; managed websites; created social media posts; edited video for branded content; logo and tagline creation.

Creative at 23red (Capgemini Invent)

April 3, 2023 - October 1, 2025

At 23red (part of Capgemini Invent), I was creating purpose-driven work for brands in the public sector. Here, I expanded my experience from digital and social, to experienctial, OOH and PR.

Account Executive at Square Up Media, King Campbell & Friends

January 1, 2019 - December 31, 2021

Honed interpersonal skills, built client base in a highly competitive, high-pressure environment. Maintained client partnerships and rapidly assessed and exceeded client needs and expectations.

Freelance Copywriter at Independent / Freelance

January 1, 2021 - Present

Created brand images, managed websites and social media posts, and delivered video editing for branded content and logo and tagline creation during the COVID pandemic.

Copywriter at 23red (Capgemini Invent)

April 1, 2023 - October 1, 2023

Created purpose-driven work for brands in the public sector; expanded experience from digital and social to experiential, OOH and PR.

Copywriter at Horizon FCB

September 1, 2025 - Present

Currently freelance Copywriter in Dubai, working on campaigns across the region. Clients include Visa, Centrum, Total Energies, DHL and Lipton.