Lily Barclay

Available to hire

I am Lily Barclay, a creative copywriter with a passion for storytelling and brand-building. I thrive on turning complex ideas into clear, engaging copy and campaigns that resonate across audiences.

About

I am Lily Barclay, a creative copywriter with a passion for storytelling and brand-building. I thrive on turning complex ideas into clear, engaging copy and campaigns that resonate across audiences. My experience spans agency and freelance work across digital, social, experiential, and PR, delivering brand-aligned content for diverse clients.

I love meeting and working with new people, embracing challenges, and generating a lot of ideas to tackle problems. I believe the best course of action is to find a solution and bring ideas to life, and I enjoy collaborating with new partners to make that happen.

  • 7 years' experience

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Government
  • Software & Internet
  • Other

More experts in Dubai, United Arab Emirates

Work experience· 7 roles

Copywriter · Horizon FCBSep 2025 – Present · 1 yr 3 mos

Currently freelance Copywriter in Dubai, working on campaigns across the region. Clients include Visa, Centrum, Total Energies, DHL and Lipton.

Copywriter · Keko DubaiOct 2023 – Nov 2024 · 1 yr 2 mos

My key accounts have been Porsche MENA and EMAAR Entertainment. Highlights have included working across all comms for Icons of Porsche Festival and the regional launch of the new all-electric Macan, as well as brands like Dubai Opera, Dubai Aquarium and Reel Cinemas. I have also worked on a partnership with Dubai Municipality and other Government entities.

Creative · 23red (Capgemini Invent)Apr 2023 – Oct 2025 · 2 yrs 7 mos

At 23red (part of Capgemini Invent), I was creating purpose-driven work for brands in the public sector. Here, I expanded my experience from digital and social, to experienctial, OOH and PR.

Copywriter · 23red (Capgemini Invent)Apr 2023 – Oct 2023 · 7 mos
Freelance Creative / Brand Consultant · Self-EmployedDec 2021 – Sep 2025 · 3 yrs 10 mos
Freelance Copywriter · Independent / FreelanceJan 2021 – Present · 5 yrs 11 mos
Account Executive · Square Up Media, King Campbell & FriendsJan 2019 – Dec 2021 · 3 yrs

Education· 5

BA (Hons) Communications & Media · Bournemouth University2016 – 2019
Advertising · University of Central Florida2017
Advertising · Brixton Finishing School2021
BA (Hons) Communications & Media · Bournemouth University2016 – 2019

Testimonials · 5.0 from 1 review

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