Hello, I am reaching out to express my enthusiasm for your open position at Twine. As a graduated student at the University of Iowa with a strong academic foundation in trend studies and marketing retail strategies, coupled with 4 years of hands-on experience in the fashion and beauty industries. I am eager to contribute to your team while further refining my skills in this fashion marketing field, after my move to the east coast. Through my academic coursework and my professional experience in PR and marketing, I have gained a comprehensive understanding of the Marketing/PR field as a whole, and the critical role that storytelling and visual aesthetics play in fashion marketing. I am particularly drawn to your company because of its innovative approach and leadership in the industry, and I am excited about the opportunity to learn from such a dynamic and inspiring team. I pride myself on my ability to communicate effectively, maintain a strong sense of organization, and collaborate with others to achieve common goals. My past roles have honed my attention to detail, creative problem-solving skills, and ability to adapt quickly in fast-paced environments. I am passionate about contributing fresh and innovative ideas while bringing a positive energy to everything I do. I am confident that my marketing experience and deep love for fashion will allow me to make meaningful contributions to your team. I would be honored to join Twine, and I am excited about the possibility of growing alongside your talented team. Please feel free to contact me at your convenience, as I would be happy to answer any more questions in more detail. Thank you for considering my application! Sincerely, Lily McCaw

Hello, I am reaching out to express my enthusiasm for your open position at Twine. As a graduated student at the University of Iowa with a strong academic foundation in trend studies and marketing retail strategies, coupled with 4 years of hands-on experience in the fashion and beauty industries. I am eager to contribute to your team while further refining my skills in this fashion marketing field, after my move to the east coast. Through my academic coursework and my professional experience in PR and marketing, I have gained a comprehensive understanding of the Marketing/PR field as a whole, and the critical role that storytelling and visual aesthetics play in fashion marketing. I am particularly drawn to your company because of its innovative approach and leadership in the industry, and I am excited about the opportunity to learn from such a dynamic and inspiring team. I pride myself on my ability to communicate effectively, maintain a strong sense of organization, and collaborate with others to achieve common goals. My past roles have honed my attention to detail, creative problem-solving skills, and ability to adapt quickly in fast-paced environments. I am passionate about contributing fresh and innovative ideas while bringing a positive energy to everything I do. I am confident that my marketing experience and deep love for fashion will allow me to make meaningful contributions to your team. I would be honored to join Twine, and I am excited about the possibility of growing alongside your talented team. Please feel free to contact me at your convenience, as I would be happy to answer any more questions in more detail. Thank you for considering my application! Sincerely, Lily McCaw

Available to hire

Hello,
I am reaching out to express my enthusiasm for your open position at Twine. As a graduated student at the University of Iowa with a strong academic foundation in trend studies and marketing retail strategies, coupled with 4 years of hands-on experience in the fashion and beauty industries. I am eager to contribute to your team while further refining my skills in this fashion marketing field, after my move to the east coast.
Through my academic coursework and my professional experience in PR and marketing, I have gained a comprehensive understanding of the Marketing/PR field as a whole, and the critical role that storytelling and visual aesthetics play in fashion marketing. I am particularly drawn to your company because of its innovative approach and leadership in the industry, and I am excited about the opportunity to learn from such a dynamic and inspiring team.
I pride myself on my ability to communicate effectively, maintain a strong sense of organization, and collaborate with others to achieve common goals. My past roles have honed my attention to detail, creative problem-solving skills, and ability to adapt quickly in fast-paced environments. I am passionate about contributing fresh and innovative ideas while bringing a positive energy to everything I do. I am confident that my marketing experience and deep love for fashion will allow me to make meaningful contributions to your team.
I would be honored to join Twine, and I am excited about the possibility of growing alongside your talented team. Please feel free to contact me at your convenience, as I would be happy to answer any more questions in more detail. Thank you for considering my application!
Sincerely,
Lily McCaw

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Language

English
Fluent

Work Experience

Fashion & Beauty Internship in PR Marketing at Modus BPCM
June 1, 2023 - July 1, 2023
Internship in PR/Marketing for fashion & beauty; collaborated with brands like Gucci, Hassell, Dior, Bulgari, Sunspel; created PR clippings and tracked coverage; identified influencers and journalists and invited them to events; sent PR packages to influencers/celebrities; prepared end-of-period pitches for executive board.
Internship in Fashion PR & Marketing at Ali Fee Public Relations
May 1, 2024 - August 1, 2024
Created influencer outreach programs; compiled press clippings; conducted trend research; oversaw editorial and influencer publicity; managed order placements and inventory monitoring.
Social Media Manager/Ambassador at Tinder
July 1, 2024 - January 1, 2025
Managed social media content and leveraged it for marketing/outreach; scheduled events; coordinated campus operations; reported progress to Tinder headquarters in New York.
Marketing & Advertising Lead (Part Time) at OMG Advertising
May 1, 2025 - August 1, 2025
Oversaw all social media marketing, strategy development, and advertising campaigns for clients (e.g., Eclipse Yachts, Horizon Yachts USA); client outreach and onboarding; event planning; partnerships; production coordination; model/makeup artist scouting; styling for shoots.
Social Media Manager at Fools Art Magazine
September 1, 2023 - August 1, 2025
Created a marketing schedule for the magazine’s social media; produced content using Canva/Adobe; managed platforms; collaborated with creative directors and web designers to ensure cohesion between art in the magazine and media design.

Education

B.B.A Marketing at The University of Iowa
January 11, 2030 - December 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail