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Hi, I’m Lily Perez, a recent graduate of Southern Methodist University with a B.A. in Advertising and a specialization in Digital Media Strategy. I’m passionate about social strategy, brand storytelling, and creating content that connects with audiences in an authentic way. Through agency internships at Slingshot and Arm Candy, I’ve gained hands-on experience in campaign planning, audience research, paid media, reporting, and client-facing strategy across platforms like Meta, TikTok, and Google. I’ve also led organic social content for SMU Admission, helping grow the account by 37% while managing content strategy, scheduling, brand voice, and performance tracking. Originally from Hilton Head Island, South Carolina, I bring a creative, people-first perspective to every project. With additional experience in event branding, visual design, campus recruitment, and digital marketing, I’m excited to build a career at the intersection of strategy, creativity, and connection.…Hi, I’m Lily Perez, a recent graduate of Southern Methodist University with a B.A. in Advertising and a specialization in Digital Media Strategy. I’m passionate about social strategy, brand storytelling, and creating content that connects with audiences in an authentic way. Through agency internships at Slingshot and Arm Candy, I’ve gained hands-on experience in campaign planning, audience research, paid media, reporting, and client-facing strategy across platforms like Meta, TikTok, and Google. I’ve also led organic social content for SMU Admission, helping grow the account by 37% while managing content strategy, scheduling, brand voice, and performance tracking. Originally from Hilton Head Island, South Carolina, I bring a creative, people-first perspective to every project. With additional experience in event branding, visual design, campus recruitment, and digital marketing, I’m excited to build a career at the intersection of strategy, creativity, and connection.

Lily Perez

Graphic Designer, Brand Designer, Content Creator, +3

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Hi, I’m Lily Perez, a recent graduate of Southern Methodist University with a B.A. in Advertising and a specialization in Digital Media Strategy. I’m passionate about social strategy, brand storytelling, and creating content that connects with audiences in an authentic way. Through agency internships at Slingshot and Arm Candy, I’ve gained hands-on experience in campaign planning, audience research, paid media, reporting, and client-facing strategy across platforms like Meta, TikTok, and Google. I’ve also led organic social content for SMU Admission, helping grow the account by 37% while managing content strategy, scheduling, brand voice, and performance tracking. Originally from Hilton Head Island, South Carolina, I bring a creative, people-first perspective to every project. With additional experience in event branding, visual design, campus recruitment, and digital marketing, I’m excited to build a career at the intersection of strategy, creativity, and connection.…Hi, I’m Lily Perez, a recent graduate of Southern Methodist University with a B.A. in Advertising and a specialization in Digital Media Strategy. I’m passionate about social strategy, brand storytelling, and creating content that connects with audiences in an authentic way. Through agency internships at Slingshot and Arm Candy, I’ve gained hands-on experience in campaign planning, audience research, paid media, reporting, and client-facing strategy across platforms like Meta, TikTok, and Google. I’ve also led organic social content for SMU Admission, helping grow the account by 37% while managing content strategy, scheduling, brand voice, and performance tracking. Originally from Hilton Head Island, South Carolina, I bring a creative, people-first perspective to every project. With additional experience in event branding, visual design, campus recruitment, and digital marketing, I’m excited to build a career at the intersection of strategy, creativity, and connection.

Available to hire

Hi, I’m Lily Perez, a recent graduate of Southern Methodist University with a B.A. in Advertising and a specialization in Digital Media Strategy. I’m passionate about social strategy, brand storytelling, and creating content that connects with audiences in an authentic way.

Through agency internships at Slingshot and Arm Candy, I’ve gained hands-on experience in campaign planning, audience research, paid media, reporting, and client-facing strategy across platforms like Meta, TikTok, and Google. I’ve also led organic social content for SMU Admission, helping grow the account by 37% while managing content strategy, scheduling, brand voice, and performance tracking.

Originally from Hilton Head Island, South Carolina, I bring a creative, people-first perspective to every project. With additional experience in event branding, visual design, campus recruitment, and digital marketing, I’m excited to build a career at the intersection of strategy, creativity, and connection.

Language

English

Fluent

Work Experience

Digital Media Strategy Intern at Slingshot

February 1, 2026 - Present

Support campaign planning, client communications, and account execution across 5+ client accounts, translating research, performance data, and audience insights into strategic recommendations. Assist with internal workflow, campaign reporting, and cross-functional coordination across paid social and digital media projects, helping teams manage deliverables and meet client goals. Develop client-facing reports and performance insights for a national paid media campaign that exceeded its primary KPI by 70%, driving 4,259 newsletter sign-ups.

Digital Media Strategy Intern at Arm Candy

June 1, 2025 - August 1, 2025

Conducted market, audience, and competitive research to inform campaign strategy, messaging, and client-facing materials across 3+ accounts including food & beverage, education, and financial services. Supported multi-channel campaign execution across Google, Meta, and TikTok, tracking budgets, performance, deliverables, and optimization opportunities for campaigns exceeding $50K. Compiled weekly performance reports, documented campaign updates, and translated data into actionable insights for client recommendations, internal status updates, and new business pitch materials.

Lead Digital Ambassador at Southern Methodist University Office of Undergraduate Admission

August 1, 2025 - May 1, 2026

Managed and executed the @smuadmission organic social content program, growing the account by 37% while overseeing content strategy, scheduling, brand voice, and performance tracking for 7,700+ followers. Coordinated 2–3 weekly content deliverables with a team of six, supporting planning and on-time execution. Analyzed engagement trends, audience behavior, and post performance to refine content strategy, improve engagement, and recommend future social content opportunities.

Student Ambassador at Southern Methodist University

April 1, 2023 - May 1, 2026

Represented SMU at 30+ recruitment events and led 90+ campus tours, engaging prospective students and families through presentations, personalized outreach, and relationship-building. Served as a primary point of contact for prospective students and families, delivering clear, high-level communication while guiding them through the admissions experience.