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Hello! I’m Lidia Prieto, a Brand & UX/UI Designer focused on creating user-centered digital products and strong brand identities. I specialize in wireframing, prototyping, high-fidelity design, and AI-assisted image generation. I craft cohesive experiences that blend thoughtful UI with expressive branding for hospitality, retail, and digital platforms. I enjoy collaborating with teams to translate business goals into intuitive interfaces while upholding rigorous brand standards.…Hello! I’m Lidia Prieto, a Brand & UX/UI Designer focused on creating user-centered digital products and strong brand identities. I specialize in wireframing, prototyping, high-fidelity design, and AI-assisted image generation. I craft cohesive experiences that blend thoughtful UI with expressive branding for hospitality, retail, and digital platforms. I enjoy collaborating with teams to translate business goals into intuitive interfaces while upholding rigorous brand standards.

Lidia Prieto

UX Designer, UI Designer, Brand Designer, +2

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Hello! I’m Lidia Prieto, a Brand & UX/UI Designer focused on creating user-centered digital products and strong brand identities. I specialize in wireframing, prototyping, high-fidelity design, and AI-assisted image generation. I craft cohesive experiences that blend thoughtful UI with expressive branding for hospitality, retail, and digital platforms. I enjoy collaborating with teams to translate business goals into intuitive interfaces while upholding rigorous brand standards.…Hello! I’m Lidia Prieto, a Brand & UX/UI Designer focused on creating user-centered digital products and strong brand identities. I specialize in wireframing, prototyping, high-fidelity design, and AI-assisted image generation. I craft cohesive experiences that blend thoughtful UI with expressive branding for hospitality, retail, and digital platforms. I enjoy collaborating with teams to translate business goals into intuitive interfaces while upholding rigorous brand standards.

Available to hire

Hello! I’m Lidia Prieto, a Brand & UX/UI Designer focused on creating user-centered digital products and strong brand identities. I specialize in wireframing, prototyping, high-fidelity design, and AI-assisted image generation.

I craft cohesive experiences that blend thoughtful UI with expressive branding for hospitality, retail, and digital platforms. I enjoy collaborating with teams to translate business goals into intuitive interfaces while upholding rigorous brand standards.

Skills

Brand Identity

Product Design

Experience Level

Brand Identity

Expert

Product Design

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

UX/UI Design Intern at Universo Apolo (Spain)

April 1, 2026 - Present

Collaborated with the design team to develop wireframes and interactive Figma prototypes for web platforms. Focused on creating functional UI components and intuitive user flows while maintaining strict brand consistency and visual hierarchy across all web layouts.

Freelance Brand & Visual Designer at Restaurante Iruña (Spain)

February 1, 2025 - Present

Managed the visual identity and digital presence of the restaurant, including website maintenance and social media content creation. Designed all print collateral, such as menu layouts and promotional materials, ensuring a cohesive brand experience across digital and physical formats.

Lead Graphic Designer at Adventure Bar Group (London)

October 1, 2021 - November 1, 2024

Integrated within the marketing team to deliver high-impact visual assets across multiple channels. Responsible for the design and production of social media content, web materials, and extensive print collateral, including menu layouts, posters, and merchandising. Ensured brand consistency across all physical and digital touchpoints for diverse hospitality brands.

Lead Graphic Designer at Transcribe Group (London)

July 1, 2017 - Present

Served as the primary designer managing the full creative lifecycle, from initial concept to final production. Specialized in pre-press and post-press workflows, ensuring technical accuracy for complex print layouts and delivering high-quality visual solutions for a diverse range of clients.

Freelance Graphic Designer at Various Clients & Agencies (Spain)

January 1, 2017 - January 1, 2017

Delivered project-based graphic design solutions, establishing a strong foundation in visual communication, branding, and layout design before relocating to the U.K.