Hi, I'm Lily! An organised and creative social media & brand manager with a people-focused approach. I have strong communication skills and hands-on experience growing a business's online presence, plus a UK Level 2 Diploma in Digital Marketing. I deliver quality results, work well in teams, stay calm under pressure, and love finding creative ways to connect with people. I’m passionate about social media strategy, content creation, and building authentic brand experiences.…

Estuary Socials | Lily Sheppard

Hi, I'm Lily! An organised and creative social media & brand manager with a people-focused approach. I have strong communication skills and hands-on experience growing a business's online presence, plus a UK Level 2 Diploma in Digital Marketing. I deliver quality results, work well in teams, stay calm under pressure, and love finding creative ways to connect with people. I’m passionate about social media strategy, content creation, and building authentic brand experiences.…

Available to hire

Hi, I’m Lily! An organised and creative social media & brand manager with a people-focused approach. I have strong communication skills and hands-on experience growing a business’s online presence, plus a UK Level 2 Diploma in Digital Marketing.

I deliver quality results, work well in teams, stay calm under pressure, and love finding creative ways to connect with people. I’m passionate about social media strategy, content creation, and building authentic brand experiences.

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Skills

Experience Level

Canva
Expert
Google Drive
Expert
Instagram
Expert
LinkedIn
Expert
Tiktok
Expert
Copywriting
Expert
WiX
Intermediate

Language

English
Fluent

Work Experience

Founder | Social Media & Brand Manager at Estuary Socials
January 1, 2026 - Present
Social Media Manager & Content Creator at Walron Ltd
September 1, 2025 - December 31, 2025
Managed online presence by creating and sharing engaging content across Instagram, TikTok, LinkedIn, and Facebook. Wrote blog articles, interacted with followers to grow the community, and supported recruitment by sourcing and onboarding interns.
Marketing Intern at Walron Ltd
September 1, 2025 - Present
At Walron, I develop content calendars, create and manage posts across LinkedIn, Instagram, TikTok, and Facebook, grow audience insights, and help maintain a consistent and engaging brand identity across all platforms.
Social Media Manager & Content Creator at Antilia Bistro
April 1, 2025 - March 31, 2026
Built the brand’s online presence from scratch, creating a clear identity and managing all digital marketing. Developed social media strategies, produced content across Instagram, TikTok, LinkedIn, and Facebook, and designed menus and promotional materials to establish a strong, consistent local brand.
Social Media Manager at Antilia Bistro
April 1, 2025 - September 13, 2025
PLEASE NOTE: MY LAST POST ON THIS ACCOUNT WAS 13.09.25. ALL POSTS SINCE ARE NOT MINE. I led and managed the restaurant’s social media presence across Instagram, Facebook, TikTok, Google Business Profile, and TripAdvisor, ensuring consistent brand messaging and high audience engagement. My role involved creating and curating visually compelling content, developing targeted promotional campaigns, and analysing performance metrics to optimise strategy. I also handled customer interactions online, maintained a positive brand reputation, and stayed up-to-date with trends to drive innovation in our digital marketing efforts.
Marketing Volunteer at Age Concern
March 1, 2025 - January 1, 2026
Assisting with marketing by creating social media content, promoting events, and helping raise awareness of the charity's work.
Sales Assistant at Waitrose and Partners
March 1, 2020 - July 22, 2024
From working in the John Lewis Partnership I have gained extensive knowledge and skills on outstanding customer service and wellbeing, as well as the technical side that smoothly operates the branch. My capability meant I was a trusted individual. Everyday I’d learn something new or request feedback on how I could better myself and my abilities further. As an experienced Partner I was trained on a number of expertise such as: • Cash handling • Compliance and audit • Food Safety and Hygiene Level 1 • Fire training • Holding the branch phone • Stock replenishment, rotation and management • Complaint handling • Office work
Customer Service Agent at Royal Bank of Scotland
January 1, 2019 - December 31, 2020
Supported customers in financial difficulty through empathetic communication and problem-solving, ensuring accurate advice and positive outcomes.
Supermarket Assistant at Waitrose & Partners
January 1, 2014 - December 31, 2019
Trusted with cash handling, complaint resolution, stock management, and compliance tasks, while supporting colleagues and maintaining smooth branch operations.

Education

A-Levels at Shoeburyness High School
September 1, 2008 - June 1, 2015
GCSEs: 10 GCSEs (including Mathematics, Science, and English) with A*-D grades at Shoeburyness High School
September 1, 2008 - June 1, 2015
TQUK Level 2 Certificate in Digital Marketing at Cambridge Regional College
February 1, 2025 - April 1, 2025

Qualifications

TQUK Level 2 Certificate in Digital Marketing
February 1, 2025 - October 1, 2025

Industry Experience

Retail, Financial Services, Media & Entertainment, Non-Profit Organization, Education, Travel & Hospitality, Professional Services
    My Portfolio
    Creative strategy, social storytelling, and results-driven design, all in one place. socialmedia contentcreation marketingportfolio foodanddrink visuals campaigns photography graphics creativity…