With over 20 years of leadership experience across Asia, Europe, and Australia—spanning multinational corporations, global entertainment networks, real estate development, and brand strategy—I have built a career centered on establishing new organizations, leading multicultural teams, and delivering complex, multi-country initiatives.

With over 20 years of leadership experience across Asia, Europe, and Australia—spanning multinational corporations, global entertainment networks, real estate development, and brand strategy—I have built a career centered on establishing new organizations, leading multicultural teams, and delivering complex, multi-country initiatives.

Available to hire

With over 20 years of leadership experience across Asia, Europe, and Australia—spanning multinational corporations, global entertainment networks, real estate development, and brand strategy—I have built a career centered on establishing new organizations, leading multicultural teams, and delivering complex, multi-country initiatives.

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Language

English
Fluent
Korean
Fluent

Work Experience

CCO (Founder) at Kreshare-X
August 1, 2024 - Present
Entertainment show business & BTL. Planned and managed media content related to major sports and brand campaigns, including co-production with SBS Sports and Samsung campaign activations; recruited talent and led cross-platform promotional content for global audiences.
Head of Global Biz. Dept at SOON Entertainment
January 1, 2022 - May 31, 2024
Led global business development for a top-tier entertainment company; built international partner networks, scoped and executed global content strategies, and managed creator/IP partnerships and K-POP production initiatives. Led multiple high-profile campaigns including Samsung Everland collaborations and Madrid/La Liga promotions.
Managing Director at HUNGER ZERO
January 1, 2017 - December 31, 2021
Brand consulting and business development; incubated and scaled Indonesian talent into K-pop style groups; led K-POP incubation bids and production for international markets; secured awards for new artists and facilitated cross-border collaborations.
General Manager at HS Ad (LG Group In-house agency)
August 1, 2015 - May 31, 2016
Led brand campaigns and retail localization efforts for LG across India; oversaw in-store operations, dealer development, and multi-channel retail expansion; steered high-profile product launches and K-POP-related events.
Country Manager at Cheil (SAMSUNG In-house agency) – Cambodia & Laos
December 1, 2012 - May 31, 2015
Designed global retail marketing guidelines and localization strategies; managed product campaigns (S4, Mega, Grand), market research, regional events, and large-scale brand activations in Indochina.
Country Manager at MJ Enterprises
May 1, 2008 - November 30, 2012
Real estate branding and MD planning for Vietnam & Mongolia projects; conducted market analysis, architectural advisory, and tenant strategy for large-scale mixed-use developments.
Team Leader, Biz. Planning at HEERIM Architects & Planners
November 1, 2001 - January 31, 2007
Brand positioning, MD planning, feasibility studies, and B2B collaboration strategy for real estate development projects; supervised retail design and project finance alignment.
Korea Country Manager at TgaChapmans
July 1, 2000 - August 31, 2001
Exhibition & BTL lead; established Korea branch and oversaw global exhibition/Interior design projects (e.g., Vivienne Westwood, Chloe) and retail marketing initiatives.
Exhibition Team / Account Executive at Kingsmen Korea
January 1, 2000 - December 31, 2001
Exhibition design and coordination for international brands; contributed to interior design and retail activation projects.

Education

High School Diploma at Luther Secondary College (High School)
March 1, 1991 - November 1, 1994
Bachelor of Art / Interior Design at RMIT University
March 1, 1996 - June 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality