LJ

With over 20 years of leadership experience across Asia, Europe, and Australia—spanning multinational corporations, global entertainment networks, real estate development, and brand strategy—I have built a career…

About

With over 20 years of leadership experience across Asia, Europe, and Australia—spanning multinational corporations, global entertainment networks, real estate development, and brand strategy—I have built a career centered on establishing new organizations, leading multicultural teams, and delivering complex, multi-country initiatives.

  • 24 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • KoreanFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Real Estate & Construction
  • Retail
  • Travel & Hospitality

Work experience· 9 roles

CCO (Founder) · Kreshare-XAug 2024 – Present · 2 yrs 4 mos

Entertainment show business & BTL. Planned and managed media content related to major sports and brand campaigns, including co-production with SBS Sports and Samsung campaign activations; recruited talent and led cross-platform promotional content for global audiences.

Head of Global Biz. Dept · SOON EntertainmentJan 2022 – May 2024 · 2 yrs 5 mos

Led global business development for a top-tier entertainment company; built international partner networks, scoped and executed global content strategies, and managed creator/IP partnerships and K-POP production initiatives. Led multiple high-profile campaigns including Samsung Everland collaborations and Madrid/La Liga promotions.

Managing Director · HUNGER ZEROJan 2017 – Dec 2021 · 5 yrs

Brand consulting and business development; incubated and scaled Indonesian talent into K-pop style groups; led K-POP incubation bids and production for international markets; secured awards for new artists and facilitated cross-border collaborations.

General Manager · HS Ad (LG Group In-house agency)Aug 2015 – May 2016 · 10 mos
Country Manager · Cheil (SAMSUNG In-house agency) – Cambodia & LaosDec 2012 – May 2015 · 2 yrs 6 mos
Country Manager · MJ EnterprisesMay 2008 – Nov 2012 · 4 yrs 7 mos
Team Leader, Biz. Planning · HEERIM Architects & PlannersNov 2001 – Jan 2007 · 5 yrs 3 mos
Korea Country Manager · TgaChapmansJul 2000 – Aug 2001 · 1 yr 2 mos

Education

High School Diploma · Luther Secondary College (High School)1991 – 1994
Bachelor of Art / Interior Design · RMIT University1996 – 2002

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