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A marketing leader with 9+ years of experience driving growth for large enterprises and agile startups. I specialize in building scalable partner ecosystems, GTM strategies, and data-driven campaigns across global markets, with a strong track record in FinTech, B2B, and live-learning product launches. Most recently I led regional digital marketing for a FinTech unicorn in Bangkok, orchestrating partnerships and multi-channel programs to accelerate revenue and market expansion. I thrive on cross-functional collaboration, CRM optimization, and localizing campaigns to resonate with diverse audiences. I’m passionate about turning insights into experiments and scalable programs that boost lifetime value and market share. I enjoy mentoring teams, aligning marketing with business goals, and driving impactful outcomes through smart experimentation, targeted channels, and an evidence-based approach to growth.…A marketing leader with 9+ years of experience driving growth for large enterprises and agile startups. I specialize in building scalable partner ecosystems, GTM strategies, and data-driven campaigns across global markets, with a strong track record in FinTech, B2B, and live-learning product launches. Most recently I led regional digital marketing for a FinTech unicorn in Bangkok, orchestrating partnerships and multi-channel programs to accelerate revenue and market expansion. I thrive on cross-functional collaboration, CRM optimization, and localizing campaigns to resonate with diverse audiences. I’m passionate about turning insights into experiments and scalable programs that boost lifetime value and market share. I enjoy mentoring teams, aligning marketing with business goals, and driving impactful outcomes through smart experimentation, targeted channels, and an evidence-based approach to growth.

LIMA MURAT

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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A marketing leader with 9+ years of experience driving growth for large enterprises and agile startups. I specialize in building scalable partner ecosystems, GTM strategies, and data-driven campaigns across global markets, with a strong track record in FinTech, B2B, and live-learning product launches. Most recently I led regional digital marketing for a FinTech unicorn in Bangkok, orchestrating partnerships and multi-channel programs to accelerate revenue and market expansion. I thrive on cross-functional collaboration, CRM optimization, and localizing campaigns to resonate with diverse audiences. I’m passionate about turning insights into experiments and scalable programs that boost lifetime value and market share. I enjoy mentoring teams, aligning marketing with business goals, and driving impactful outcomes through smart experimentation, targeted channels, and an evidence-based approach to growth.…A marketing leader with 9+ years of experience driving growth for large enterprises and agile startups. I specialize in building scalable partner ecosystems, GTM strategies, and data-driven campaigns across global markets, with a strong track record in FinTech, B2B, and live-learning product launches. Most recently I led regional digital marketing for a FinTech unicorn in Bangkok, orchestrating partnerships and multi-channel programs to accelerate revenue and market expansion. I thrive on cross-functional collaboration, CRM optimization, and localizing campaigns to resonate with diverse audiences. I’m passionate about turning insights into experiments and scalable programs that boost lifetime value and market share. I enjoy mentoring teams, aligning marketing with business goals, and driving impactful outcomes through smart experimentation, targeted channels, and an evidence-based approach to growth.

Available to hire

A marketing leader with 9+ years of experience driving growth for large enterprises and agile startups. I specialize in building scalable partner ecosystems, GTM strategies, and data-driven campaigns across global markets, with a strong track record in FinTech, B2B, and live-learning product launches. Most recently I led regional digital marketing for a FinTech unicorn in Bangkok, orchestrating partnerships and multi-channel programs to accelerate revenue and market expansion. I thrive on cross-functional collaboration, CRM optimization, and localizing campaigns to resonate with diverse audiences.

I’m passionate about turning insights into experiments and scalable programs that boost lifetime value and market share. I enjoy mentoring teams, aligning marketing with business goals, and driving impactful outcomes through smart experimentation, targeted channels, and an evidence-based approach to growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Kazakh

Advanced

French

Intermediate

Work Experience

Head of Marketing at Mura Lima

January 1, 2022 - December 31, 2023

Led regional digital marketing and partner ecosystem development across four markets. Drove GTM strategy, multi-channel campaigns, lifecycle optimization, and CRM enhancements to accelerate revenue growth and market expansion for live-tutor product lines. Implemented data-driven experiments, A/B tests, and localized campaigns to improve retention and revenue. Shaped the product road map through customer feedback and market signals, aligning marketing activities with business goals and local economic conditions.

Marketing Manager at Omise FinTech

January 1, 2018 - December 31, 2019

Led marketing and partnerships for the Bangkok-based FinTech portfolio. Built cross-border GTM programs, directed multi-channel campaigns, and managed a portfolio of payment products. Resulted in a 120% YoY increase in monthly advertising revenue within eight months for markets including Japan and Singapore. Drove CRM optimization, regional campaigns, and co-marketing initiatives with strategic partners.

Marketing Manager at NMD & Partners

January 1, 2017 - December 31, 2018

Spearheaded B2B marketing campaigns in Saigon (Ho Chi Minh City), including website development, B2B2C partnerships, and paid advertising. Led cross-functional teams to deliver campaigns that improved lead generation and client engagement for regional projects.

Sales & Marketing Manager at Omise FinTech

January 1, 2016 - December 31, 2017

Directed sales and marketing efforts across multiple geographies, coordinating influencer-led campaigns, affiliate programs, and targeted search advertising to raise brand visibility and drive conversions for payment product portfolios.

Marketing Manager

January 1, 2014 - December 31, 2017

Early-career roles focusing on corporate and private events, brand development, and foundational marketing activities that supported growth across multiple markets.