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I am Lina Hanich, a professional athlete and branding advocate blending elite competition with strategic marketing. I collaborate with global brands to craft authentic narratives, drive audience engagement, and foster lasting loyalty across multi-channel platforms. Off the field, I lead cross-functional teams, translate complex technical content into compelling visuals, and apply AI-enabled workflows to optimize campaigns and investor communications.…I am Lina Hanich, a professional athlete and branding advocate blending elite competition with strategic marketing. I collaborate with global brands to craft authentic narratives, drive audience engagement, and foster lasting loyalty across multi-channel platforms. Off the field, I lead cross-functional teams, translate complex technical content into compelling visuals, and apply AI-enabled workflows to optimize campaigns and investor communications.

Lina Hanich

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I am Lina Hanich, a professional athlete and branding advocate blending elite competition with strategic marketing. I collaborate with global brands to craft authentic narratives, drive audience engagement, and foster lasting loyalty across multi-channel platforms. Off the field, I lead cross-functional teams, translate complex technical content into compelling visuals, and apply AI-enabled workflows to optimize campaigns and investor communications.…I am Lina Hanich, a professional athlete and branding advocate blending elite competition with strategic marketing. I collaborate with global brands to craft authentic narratives, drive audience engagement, and foster lasting loyalty across multi-channel platforms. Off the field, I lead cross-functional teams, translate complex technical content into compelling visuals, and apply AI-enabled workflows to optimize campaigns and investor communications.

Available to hire

I am Lina Hanich, a professional athlete and branding advocate blending elite competition with strategic marketing. I collaborate with global brands to craft authentic narratives, drive audience engagement, and foster lasting loyalty across multi-channel platforms.

Off the field, I lead cross-functional teams, translate complex technical content into compelling visuals, and apply AI-enabled workflows to optimize campaigns and investor communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

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Expert

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Expert

Expert

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Expert

Intermediate

Language

English

Fluent

German

Fluent

French

Advanced

Work Experience

Professional Athlete at Nike

January 1, 2026 - Present

Maintains a high-performance professional brand under contract with Nike, managing personal endorsements and multi-channel social media strategy to drive global brand loyalty. Collaborates on high-impact marketing initiatives and community engagement to ensure alignment with Nike's global brand positioning and athlete-driven narratives. Leverages elite-level discipline and time management to balance high-pressure competitive environments with brand-specific deliverables.

Marketing Assistant at MBG International Premium Brands

May 1, 2025 - November 1, 2025

Spearheaded digital marketing initiatives focusing on campaign optimization and advanced audience segmentation to drive cross-platform engagement. Utilized AI-driven analytics and Google Suite to track KPI performance, delivering actionable data insights used for strategic pivots and resource allocation. Coordinated cross-functional projects across creative and strategy teams, ensuring rigorous brand consistency and timely delivery of branded assets.

Marketing Intern at Heggemann (Aerospace Engineering)

June 1, 2024 - September 1, 2024

Strategic Liaison: Developed high-level investor presentations for the Chinese market, translating complex aerospace engineering specifications into compelling, visually engaging brand narratives. Brand Architecture: Refined technical content to align with corporate identity standards, ensuring a professional and unified global brand presence for international stakeholders. Market Research: Analyzed investor demographics to tailor messaging, facilitating effective communication between executive leadership and diverse international audiences.