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Hi! I’m Lina María Vega Piña, a digital marketing and content strategy professional with a strong editorial and multimedia background. I specialize in building content from scratch, planning what to publish with structured editorial calendars, and executing campaigns designed to drive meaningful engagement and conversions. Through hands-on experience, I’ve grown social media accounts, managed content output and brand consistency, and used performance metrics to refine strategy. I combine clear communication with an analytical mindset to support data-driven decisions across organic growth and paid media, aligning content, campaigns, and funnel goals with business objectives.…Hi! I’m Lina María Vega Piña, a digital marketing and content strategy professional with a strong editorial and multimedia background. I specialize in building content from scratch, planning what to publish with structured editorial calendars, and executing campaigns designed to drive meaningful engagement and conversions. Through hands-on experience, I’ve grown social media accounts, managed content output and brand consistency, and used performance metrics to refine strategy. I combine clear communication with an analytical mindset to support data-driven decisions across organic growth and paid media, aligning content, campaigns, and funnel goals with business objectives.

Lina María Vega Piña

Social Media Manager, Digital Marketer, Content Strategist, +2

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Hi! I’m Lina María Vega Piña, a digital marketing and content strategy professional with a strong editorial and multimedia background. I specialize in building content from scratch, planning what to publish with structured editorial calendars, and executing campaigns designed to drive meaningful engagement and conversions. Through hands-on experience, I’ve grown social media accounts, managed content output and brand consistency, and used performance metrics to refine strategy. I combine clear communication with an analytical mindset to support data-driven decisions across organic growth and paid media, aligning content, campaigns, and funnel goals with business objectives.…Hi! I’m Lina María Vega Piña, a digital marketing and content strategy professional with a strong editorial and multimedia background. I specialize in building content from scratch, planning what to publish with structured editorial calendars, and executing campaigns designed to drive meaningful engagement and conversions. Through hands-on experience, I’ve grown social media accounts, managed content output and brand consistency, and used performance metrics to refine strategy. I combine clear communication with an analytical mindset to support data-driven decisions across organic growth and paid media, aligning content, campaigns, and funnel goals with business objectives.

Available to hire

Hi! I’m Lina María Vega Piña, a digital marketing and content strategy professional with a strong editorial and multimedia background. I specialize in building content from scratch, planning what to publish with structured editorial calendars, and executing campaigns designed to drive meaningful engagement and conversions.

Through hands-on experience, I’ve grown social media accounts, managed content output and brand consistency, and used performance metrics to refine strategy. I combine clear communication with an analytical mindset to support data-driven decisions across organic growth and paid media, aligning content, campaigns, and funnel goals with business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Director at Reset Real Estate

May 1, 2026 - Present

Developed and led the company’s data-driven marketing strategy, creating content calendars aligned with business goals, lead generation, and brand positioning. Managed the end-to-end digital marketing ecosystem including social media, Meta and Google Ads, email marketing, funnels, and performance analytics to improve engagement and conversions. Built marketing processes from strategy to execution by coordinating content production, campaign launches, reporting, and continuous optimization while supporting consumer and recruiting initiatives.

Marketing Director at Reset Real Estate

May 1, 2025 - Present

Developed and led the company’s data-driven marketing strategy, creating content calendars aligned with business goals, lead generation, and brand positioning. Managed the full digital marketing ecosystem including social media, Meta and Google Ads, email marketing, funnels, and performance analytics to improve engagement and conversions. Built and optimized marketing processes from strategy to execution, coordinating content production, campaign launches, reporting, and continuous optimization while supporting both consumer and recruiting initiatives.

Marketing Intern - Editorial

January 1, 2025 - May 1, 2025

Led editorial and content support activities while driving social media growth through consistent publishing. Grew an Instagram account from 800 to nearly 1,500 followers in 5 months (88% increase in community size). Produced 3–4 weekly content pieces (reels, carousels, and written posts) for Instagram and LinkedIn while maintaining consistent visual identity and brand tone. Analyzed performance metrics to refine the organic reach strategy.

Marketing Intern

January 1, 2025 - May 1, 2025

Led editorial growth initiatives focused on Instagram and LinkedIn. Grew Instagram from ~800 to nearly 1,500 followers in 5 months and increased community size by 88%. Published 3–4 pieces weekly (reels, carousels, and written posts) while maintaining consistent visual identity and brand tone. Analyzed performance metrics to refine content strategy and improve organic reach.

Social Media Manager at Aloria Design

August 1, 2022 - November 1, 2022

Designed a full customer journey and sales funnel strategy for both B2B and B2C audiences, aligning touchpoints with conversion goals. Developed and wrote segmented email marketing copy tailored to different customer profiles. Built content strategies based on competitive benchmarking to strengthen brand positioning.

Social Media Manager at Revista Tempo Double

August 1, 2022 - November 1, 2022

Doubled an Instagram account’s followers from ~500 to ~1,000 in 3 months, starting from an average reach of 4–6 people per post. Created and executed an audience growth strategy that generated over 100 interactions per video. Edited reels and audiovisual content and recorded voiceovers for promotional pieces to strengthen the brand’s visual and audio identity.

Social Media Manager at Aloaria Design

August 1, 2022 - November 1, 2022

Designed customer journeys and sales funnel strategies for both B2B and B2C audiences, mapping touchpoints to conversion goals. Wrote segmented email marketing copy tailored to different customer profiles and strengthened brand positioning through competitive benchmarking. Coordinated content strategy to support lead generation and ongoing marketing objectives.