Linda Macharia

Supported digital marketing and social media growth for an events and lifestyle brand. Planned and produced promotional content including short-form video, event photography and social media creatives. Supported organic audience growth and ticket promotion through social content, contributing to TikTok growth from 2,547 to 12.3K followers during the engagement period.

Conducted keyword research and implemented on-page SEO improvements. Managed WordPress website content and structure, optimizing vehicle listings and conversion paths to make it easier for visitors to find relevant information and submit enquiries. Combined organic search work with conversion-focused website improvements; achieved a recorded 65% increase in organic website traffic within three months and a 40% increase in customer enquiries and lead-form submissions.

Managed digital customer acquisition with a focus on Meta advertising and lead generation. Created and optimized Meta Lead Generation campaigns for asset-backed lending products (Logbook Loans, Title Deed Loans and Bid Bonds), including audience targeting, budgets, ad copy, creatives and lead forms. Ran creative and offer testing across headlines, primary text, images/videos, and audience variations; monitored results daily and improved performance by pausing weaker ads and restructuring campaigns. Typically managed budgets around $10–$30 per day depending on campaign and period, generating approximately 45–200 leads per day during active campaigns. Partnered with the sales team so leads were submitted for follow-up and conversion.