I'm a multidisciplinary designer who blends strategic thinking with a human-centered design approach. I believe branding should not only look good—but also work hard for the business. My design process aligns closely with business goals, connecting brand, product, and marketing to create a cohesive and effective brand experience. With a background in project management at multiple brand experience agencies, I’ve worked closely with clients and teams to bring ideas to life—on time, on brand, and on budget. This mix of strategic insight, creative execution, and operational understanding makes me a valuable partner for companies looking to build or refine their brand presence or develop products carrying the brand ethos. Whether you're launching a new product or evolving your brand, I can help you create design solutions that are both meaningful and measurable.…

Linda Hultin

I'm a multidisciplinary designer who blends strategic thinking with a human-centered design approach. I believe branding should not only look good—but also work hard for the business. My design process aligns closely with business goals, connecting brand, product, and marketing to create a cohesive and effective brand experience. With a background in project management at multiple brand experience agencies, I’ve worked closely with clients and teams to bring ideas to life—on time, on brand, and on budget. This mix of strategic insight, creative execution, and operational understanding makes me a valuable partner for companies looking to build or refine their brand presence or develop products carrying the brand ethos. Whether you're launching a new product or evolving your brand, I can help you create design solutions that are both meaningful and measurable.…

Available to hire

I’m a multidisciplinary designer who blends strategic thinking with a human-centered design approach.
I believe branding should not only look good—but also work hard for the business. My design process aligns closely with business goals, connecting brand, product, and marketing to create a cohesive and effective brand experience.

With a background in project management at multiple brand experience agencies, I’ve worked closely with clients and teams to bring ideas to life—on time, on brand, and on budget. This mix of strategic insight, creative execution, and operational understanding makes me a valuable partner for companies looking to build or refine their brand presence or develop products carrying the brand ethos.

Whether you’re launching a new product or evolving your brand, I can help you create design solutions that are both meaningful and measurable.

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Language

English
Fluent
Swedish
Fluent
German
Intermediate

Work Experience

Senior Communications Designer at Smartenergy
September 1, 2023 - Present
Oversee brand development and assets ensuring cohesive visual communication across all markets. Deliver assets for digital and physical branding such as website UI/UX design, marketing banners, corporate videos, event and exhibition stall designs, and brand merchandise. Collaborate across teams and markets to support daily business goals. Lead design efforts shaping the brand story and suggest improvements for communications. Implement a new project management and task distribution structure, supporting colleagues through the transition to new work processes.
Art Director & Graphic Designer at Adapt Event & Expo
August 31, 2023 - August 7, 2025
Set visual tone and ensure consistent brand messaging across platforms. Update and maintain company website in WordPress. Keep abreast of design trends and technologies. Produce digital content for an innovative livestreaming studio with a 180° immersive projection surface. Provide creative direction to photographers, videographers, and artists. Review and give feedback on team-created visual assets.
Senior Art Director & Graphic Designer at Adapt Event & Expo
August 1, 2023 - October 7, 2025
Set visual tone and ensured brand consistency across platforms; updated and managed digital brand assets; developed interactive content for immersive projection-based live streaming events; provided direction to photographers, videographers, and artists; ensured quality, speed, and consistency in execution.
Senior Project Manager & Graphic Designer (freelance) at House of Hultin
August 31, 2021 - August 7, 2025
Executed image retouching, brand identities, marketing campaigns, and experiential designs for events and physical activations. Created visual concepts and designs for print and digital media. Led client meetings and presentations, driving business growth. Served as preferred partner for all H&M Sweden in-store event design needs.
Art Director & Graphic Designer (contracted) at Viaplay Group Sweden
September 30, 2019 - August 7, 2025
Refined the visual brand personality and led all design efforts strategically and practically in collaboration with brand managers and stakeholders. Directed vision and strategic design decisions for Viaplay’s commercial radio brands. Developed and presented designs, storyboards, and other visual assets. Executed multiple marketing campaigns including a nationwide print/digital campaign customized in 600+ variations to convert listeners to new radio frequencies.
Senior Project Manager (co-founder) at A LOUD MINORITY
August 31, 2016 - August 7, 2025
Co-founded and accelerated the agency to an annual revenue of $1.5 million in the first year. Managed overall responsibility for clients and project deliverables including sales, budgeting, project management, and contract negotiations. Successfully handled multiple high priority projects simultaneously with budgets ranging from $10,000 to over $500,000.

Education

UX & Digital Product Design at Berghs School of Communication
January 1, 2022 - December 31, 2022
Interaction Design (UX/UI) at University of Kristianstad
January 1, 2020 - December 31, 2020
Graphic Design for Web at University of Kristianstad
January 1, 2020 - December 31, 2020
Creative Copywriting at Berghs School of Communication
January 1, 2019 - December 31, 2019
Graphic Design History at Mid Sweden University
January 1, 2015 - December 31, 2015
Vector Graphics at University of Uppsala
January 1, 2015 - December 31, 2015
Marketing & Event Management at YRGO Gothenburg
January 1, 2009 - December 31, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Energy & Utilities, Software & Internet
    SAAB / Redesign of Experience Center Control Panels

    As part of SAAB’s move to its new Stockholm headquarters, an entire floor was dedicated to The Edge – SAAB Visitor & Experience Center—a high-tech, immersive space used to present the company’s innovations and host events. Me and my team was responsible for designing and implementing the original interactive technical installation, including sound, lighting, image, and IT systems.

    After several months of use, I was tasked to rethink and redesign the existing control panels, which had become a usability bottleneck. The challenge was to simplify and enhance the interface, ensuring that staff could manage the complex environment confidently, efficiently, and without technical training—supporting the premium experience SAAB intended for every visitor.

    https://www.twine.net/signin

    RIX FM Festival / Rebranding of Swedens largest music event

    As Sweden’s largest music festival, RIX FM Festival needed a visual identity as bold, energetic, and wide-reaching as the event itself.

    I was brought on, while keeping the pre-exisiting logo, to redefine, update and implement the brand—from strategic guidelines to the execution of every visual touchpoint. The scope spanned everything from high-volume social media content to large-format print, nation wide advertising, and immersive stage decor.

    https://www.twine.net/signin