Linda Micallef
SEO strategist focused on building scalable organic growth through technical optimization and data-driven content strategy.
About
SEO strategist focused on building scalable organic growth through technical optimization and data-driven content strategy. I develop structured SEO roadmaps, conduct in-depth keyword research, and improve site architecture to increase visibility and long-term performance.
Experienced in managing multi-market websites and competitive industries, aligning SEO execution with business objectives. I focus on measurable results, from search intent mapping to on-page optimization and performance analysis.
- 2 years' experience
- Joined February 2026
Languages
- LatvianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 4 roles
Lead SEO strategy and execution across Latvia, Lithuania and Estonia; tailor geo-focused approaches; manage SEO tasks across multiple websites and country-specific brands; oversee technical SEO audits, site crawls, keyword research; develop market-level SEO roadmaps and content strategies; monitor rankings and traffic; coordinate internal resources; align content and SEO with editorial and business goals; collaborate with internal teams to implement SEO initiatives across regions.
Leading SEO strategy and execution for the Latvian market; geo-specific optimization; managing SEO tasks across multiple sites; improving site structure and content; coordinating cross-functional teams; ensuring alignment with editorial and business objectives across Latvia, Latvia, Lithuania and Estonia.
Translating, localizing, and writing content across Latvian and multi-geo markets (including Romania, Bulgaria, Lithuania); uploading, formatting, and maintaining content in WordPress across products/markets; performing on-page SEO activities (keyword research, competitor analysis, content briefs); managing Latvian content strategy while publishing for other markets.
Education
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