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SEO strategist focused on building scalable organic growth through technical optimization and data-driven content strategy. I develop structured SEO roadmaps, conduct in-depth keyword research, and improve site architecture to increase visibility and long-term performance. Experienced in managing multi-market websites and competitive industries, aligning SEO execution with business objectives. I focus on measurable results, from search intent mapping to on-page optimization and performance analysis.…SEO strategist focused on building scalable organic growth through technical optimization and data-driven content strategy. I develop structured SEO roadmaps, conduct in-depth keyword research, and improve site architecture to increase visibility and long-term performance. Experienced in managing multi-market websites and competitive industries, aligning SEO execution with business objectives. I focus on measurable results, from search intent mapping to on-page optimization and performance analysis.

Linda Micallef

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SEO strategist focused on building scalable organic growth through technical optimization and data-driven content strategy. I develop structured SEO roadmaps, conduct in-depth keyword research, and improve site architecture to increase visibility and long-term performance. Experienced in managing multi-market websites and competitive industries, aligning SEO execution with business objectives. I focus on measurable results, from search intent mapping to on-page optimization and performance analysis.…SEO strategist focused on building scalable organic growth through technical optimization and data-driven content strategy. I develop structured SEO roadmaps, conduct in-depth keyword research, and improve site architecture to increase visibility and long-term performance. Experienced in managing multi-market websites and competitive industries, aligning SEO execution with business objectives. I focus on measurable results, from search intent mapping to on-page optimization and performance analysis.

Available to hire

SEO strategist focused on building scalable organic growth through technical optimization and data-driven content strategy. I develop structured SEO roadmaps, conduct in-depth keyword research, and improve site architecture to increase visibility and long-term performance.

Experienced in managing multi-market websites and competitive industries, aligning SEO execution with business objectives. I focus on measurable results, from search intent mapping to on-page optimization and performance analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Latvian

Fluent

English

Advanced

Work Experience

SEO & Team Lead Baltics at Clickout Media

April 1, 2025 - January 1, 2026

Lead SEO strategy and execution across Latvia, Lithuania and Estonia; tailor geo-focused approaches; manage SEO tasks across multiple websites and country-specific brands; oversee technical SEO audits, site crawls, keyword research; develop market-level SEO roadmaps and content strategies; monitor rankings and traffic; coordinate internal resources; align content and SEO with editorial and business goals; collaborate with internal teams to implement SEO initiatives across regions.

SEO Specialist / Writer / Editor (Latvian market) at Clickout Media

September 1, 2023 - April 1, 2025

Leading SEO strategy and execution for the Latvian market; geo-specific optimization; managing SEO tasks across multiple sites; improving site structure and content; coordinating cross-functional teams; ensuring alignment with editorial and business objectives across Latvia, Latvia, Lithuania and Estonia.

Freelancer at Finixio Ltd

July 1, 2023 - August 1, 2023

Translating, localizing, and writing content across Latvian and multi-geo markets (including Romania, Bulgaria, Lithuania); uploading, formatting, and maintaining content in WordPress across products/markets; performing on-page SEO activities (keyword research, competitor analysis, content briefs); managing Latvian content strategy while publishing for other markets.

SEO Intern at Mr Green Ltd

September 1, 2022 - March 1, 2023

Checked rankings across properties; tracked SEO performance in Google Search Console and Google Analytics; ran link-building campaigns; contributed to on-page content optimization; supported international markets.