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Social media & content manager with 5+ years of experience in social media marketing, content planning, community engagement, creator/influencer collaboration, and KPI performance reporting. I turn brand messages into social-first content that drives engagement, conversation, and audience growth. Experienced managing social channels for international brands across sport, lifestyle, fashion, and technology. Strong eye for social-first content, culture, design, and trends, with hands-on execution from ideation and creative direction to publishing workflows and performance optimization.…Social media & content manager with 5+ years of experience in social media marketing, content planning, community engagement, creator/influencer collaboration, and KPI performance reporting. I turn brand messages into social-first content that drives engagement, conversation, and audience growth. Experienced managing social channels for international brands across sport, lifestyle, fashion, and technology. Strong eye for social-first content, culture, design, and trends, with hands-on execution from ideation and creative direction to publishing workflows and performance optimization.

Linh Nguyen Su

Social Media Manager, Content Producer, Community Manager, +2

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Social media & content manager with 5+ years of experience in social media marketing, content planning, community engagement, creator/influencer collaboration, and KPI performance reporting. I turn brand messages into social-first content that drives engagement, conversation, and audience growth. Experienced managing social channels for international brands across sport, lifestyle, fashion, and technology. Strong eye for social-first content, culture, design, and trends, with hands-on execution from ideation and creative direction to publishing workflows and performance optimization.…Social media & content manager with 5+ years of experience in social media marketing, content planning, community engagement, creator/influencer collaboration, and KPI performance reporting. I turn brand messages into social-first content that drives engagement, conversation, and audience growth. Experienced managing social channels for international brands across sport, lifestyle, fashion, and technology. Strong eye for social-first content, culture, design, and trends, with hands-on execution from ideation and creative direction to publishing workflows and performance optimization.

Available to hire

Social media & content manager with 5+ years of experience in social media marketing, content planning, community engagement, creator/influencer collaboration, and KPI performance reporting. I turn brand messages into social-first content that drives engagement, conversation, and audience growth.

Experienced managing social channels for international brands across sport, lifestyle, fashion, and technology. Strong eye for social-first content, culture, design, and trends, with hands-on execution from ideation and creative direction to publishing workflows and performance optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & Content Manager at AICS Sports Style

January 1, 2025 - Present

Managed Instagram and TikTok social content with a focus on platform-native storytelling and trend-led formats. Drove steady Instagram audience growth of ~3K followers per month through consistent content planning and optimization. Produced TikTok content that reached around 1M views versus the usual ~25K, up to ~40x higher views, by repurposing toolkit assets into social-first formats. Managed digital assets and publishing workflows using Dash Hudson to support efficient content planning, execution, and performance tracking.

Social Media & Content Manager at A SICs Sports style

January 1, 2025 - Present

Managed social content across Instagram and TikTok with platform-native storytelling and trend-led formats. Drove steady Instagram audience growth by maintaining consistent content planning and optimization, reaching around 3K followers per month. Produced TikTok content that reached approximately 1M views versus usual ~25K by repurposing toolkit assets into more social-first formats. Managed digital assets and publishing workflows through Dash Hudson to support efficient content planning, execution, and performance tracking.

Social Media Manager at AICS Handball and Padel

January 1, 2024 - January 1, 2026

Led social media strategy and execution across AICS Handball and Padel, covering content planning, copywriting, creative direction, community engagement, and KPI reporting. Grew @asicshandball from 7K to 16K followers in 1.5 years (~129% growth). Introduced and managed dedicated organic content shoots, including briefing and agency sourcing, then directing, editing, and publishing outputs. Coordinated with teams across Germany, Spain, France, and the Nordics to amplify athlete, influencer, and event content. Worked with sports marketers to capture athlete-winning moments; posts achieved ~2K–4K likes compared with regular posts at ~400–600 likes.

Social Media Manager at A SICs Handball and Padel

January 1, 2024 - January 1, 2026

Led social media strategy and execution across A SICs Handball and Padel, covering content planning, copywriting, creative direction, community engagement, and KPI reporting. Grew @asics handball from 7K to 16K followers in 1.5 years (~129% growth). Introduced and managed dedicated organic social content shoots, from briefing and agency sourcing to directing, editing, and publishing. Coordinated with teams across Germany, Spain, France, and the Nordics to amplify athlete, influencer, and event content; worked with sports marketers to capture athlete-winning moments, with posts reaching ~2K94K likes compared to regular posts at ~4009600 likes.

LinkedIn Social Media Specialist at Tom Tom

January 1, 2023 - Present

Managed organic social content calendars for @Tom Tom Drivers and @Tom Tom Riders, maintaining a consistent posting rhythm across both channels. Created and published social content for driver and motorcycle rider audiences, including copywriting, visual editing, UGC, and community-led story formats. Sourced authentic content with truck drivers, motorcyclists, influencers, and stakeholders, contributing to campaign growth of +36% Instagram reach, +58.1% profile visits, and +203% Facebook page visits month-on-month.

Marketing Communications Specialist at Signify (Philips Hue)

January 1, 2021 - Present

Led Philips Hue social media channel calendars across Instagram, Pinterest, YouTube, and Twitter, including content planning, campaign rollout, coordinated publishing, and monthly KPI reporting. Drove organic, influencer, advertising, and user-generated content across campaign seasons to ensure brand consistency and social relevance across platforms. Developed seasonal content ideas with design teams, campaign managers, agencies, and key markets; coordinated weekly with key markets on messaging tone of voice and local content needs; researched market, customer, and competitor insights to guide content planning and campaign direction.