Linh Nguyen Su
Social media & content manager with 5+ years of experience in social media marketing, content planning, community engagement, creator/influencer collaboration, and KPI performance reporting.
About
Social media & content manager with 5+ years of experience in social media marketing, content planning, community engagement, creator/influencer collaboration, and KPI performance reporting. I turn brand messages into social-first content that drives engagement, conversation, and audience growth.
Experienced managing social channels for international brands across sport, lifestyle, fashion, and technology. Strong eye for social-first content, culture, design, and trends, with hands-on execution from ideation and creative direction to publishing workflows and performance optimization.
- 5 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Computers & Electronics
- Consumer Goods
- Education
- Professional Services
Work experience· 6 roles
Managed Instagram and TikTok social content with a focus on platform-native storytelling and trend-led formats. Drove steady Instagram audience growth of ~3K followers per month through consistent content planning and optimization. Produced TikTok content that reached around 1M views versus the usual ~25K, up to ~40x higher views, by repurposing toolkit assets into social-first formats. Managed digital assets and publishing workflows using Dash Hudson to support efficient content planning, execution, and performance tracking.
Managed social content across Instagram and TikTok with platform-native storytelling and trend-led formats. Drove steady Instagram audience growth by maintaining consistent content planning and optimization, reaching around 3K followers per month. Produced TikTok content that reached approximately 1M views versus usual ~25K by repurposing toolkit assets into more social-first formats. Managed digital assets and publishing workflows through Dash Hudson to support efficient content planning, execution, and performance tracking.
Led social media strategy and execution across AICS Handball and Padel, covering content planning, copywriting, creative direction, community engagement, and KPI reporting. Grew @asicshandball from 7K to 16K followers in 1.5 years (~129% growth). Introduced and managed dedicated organic content shoots, including briefing and agency sourcing, then directing, editing, and publishing outputs. Coordinated with teams across Germany, Spain, France, and the Nordics to amplify athlete, influencer, and event content. Worked with sports marketers to capture athlete-winning moments; posts achieved ~2K–4K likes compared with regular posts at ~400–600 likes.
Education
Certifications and awards
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