Erin Li
MBA candidate with experience in digital marketing, campaign operations, and audience engagement across Web3 and emerging technology industries.
About
MBA candidate with experience in digital marketing, campaign operations, and audience engagement across Web3 and emerging technology industries.
- 2 years' experience
- Joined July 2026
Languages
- ChineseFluent
- EnglishFluent
- FrenchBeginner
Industry experience
- Financial Services
- Media & Entertainment
- Gaming
- Professional Services
Work experience· 4 roles
Monitored Web3/creator/community trends across X, Discord, Telegram, and industry channels to identify partnership opportunities. Built and maintained relationships with startups, investors, KOLs, and ecosystem partners through conferences and online communities. Produced market research notes, trend summaries, and partnership updates to support business development and decision-making. Coordinated global meetings and communications across North America and Asia to align internal teams and external partners.
Managed 100+ monthly client and community inquiries across digital channels, improving response quality, follow-up structure, and audience engagement. Revamped the company’s social media strategy and handled 100+ monthly inquiries, increasing follower engagement by 300% and strengthening online presence. Initiated new partnerships to support outreach, communication, activity planning, and long-term strategic collaborations. Built a VBA-based scoring system that reduced document editing time by 50% and saved an average of 5 hours weekly for the department.
Established and grew the fund’s online community by engaging members and facilitating discussions on Web3 trends, investment topics, and project updates. Supported community operations by responding to member questions and sharing relevant updates across online channels. Assisted stakeholder outreach and strategic networking, coordinating cross-border partnerships across major international conferences and online digital platforms.
Education
Certifications and awards
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