Lisa Groenewald
I'm Lisa Groenewald, a designer and merchandiser with over 9 years of experience blending creativity with commercial strategy.
About
I’m Lisa Groenewald, a designer and merchandiser with over 9 years of experience blending creativity with commercial strategy. I have a proven track record of developing fashion forward wardrobes and collections, driving margins with keen price points that resonate with the modern woman.
I collaborate with buyers, pattern makers, and fabric suppliers to optimize fabric usage, prepare costings, and ensure timely delivery. I lead seasonal collections, coordinate with planning teams to avoid stockouts, and keep stores neat and inviting.
- 12 years' experience
- Joined October 2025
Industry experience
- Retail
- Consumer Goods
- Manufacturing
- Media & Entertainment
- Professional Services
- Other
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Work experience· 14 roles
Designs ladies wear and oversees the complete product design process for the brand, coordinating with planning and buying teams to translate market insights into collections.
Creative, adaptable designer/merchandiser in a fast-paced environment. Collaborated with fabric buyers, pattern makers and buyers to optimize fabric usage and reduce costs; prepared costings and led tech packs for the sample room; liaised with planning to ensure on-time delivery and avoid TD C rollouts. Kept buying teams informed of rollouts, shipping delays, fabric or trim changes, and offered practical solutions. 9+ years blending creativity with commercial strategy to deliver fashion-forward ladies wear collections and to drive margins through strategic pricing.
Designed seasonal collections; managed 60+ styles per season; collaborated with pattern makers and buyers; contributed to costing and range planning; supported fashion shows and fittings.
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