I'm Lisa Groenewald, a designer and merchandiser with over 9 years of experience blending creativity with commercial strategy. I have a proven track record of developing fashion forward wardrobes and collections, driving margins with keen price points that resonate with the modern woman. I collaborate with buyers, pattern makers, and fabric suppliers to optimize fabric usage, prepare costings, and ensure timely delivery. I lead seasonal collections, coordinate with planning teams to avoid stockouts, and keep stores neat and inviting.…

Lisa Groenewald

I'm Lisa Groenewald, a designer and merchandiser with over 9 years of experience blending creativity with commercial strategy. I have a proven track record of developing fashion forward wardrobes and collections, driving margins with keen price points that resonate with the modern woman. I collaborate with buyers, pattern makers, and fabric suppliers to optimize fabric usage, prepare costings, and ensure timely delivery. I lead seasonal collections, coordinate with planning teams to avoid stockouts, and keep stores neat and inviting.…

Available to hire

I’m Lisa Groenewald, a designer and merchandiser with over 9 years of experience blending creativity with commercial strategy. I have a proven track record of developing fashion forward wardrobes and collections, driving margins with keen price points that resonate with the modern woman.

I collaborate with buyers, pattern makers, and fabric suppliers to optimize fabric usage, prepare costings, and ensure timely delivery. I lead seasonal collections, coordinate with planning teams to avoid stockouts, and keep stores neat and inviting.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Ladies Wear Designer - Merchandiser at Barrie Cline Clothing
December 1, 2018 - October 15, 2025
Developed fashion-forward ladies wear collections; collaborated with buyers, pattern makers and suppliers to optimize fabric usage and reduce costs; prepared costings with fabric vendors to meet target price points; coordinated fabric trims and production with planning and merchandising teams; tracked rollouts, shipping delays, and changes in fabrics or trims to maintain on-time delivery.
Ladies Wear Designer - Merchandiser at Barrie Cline Clothing
December 1, 2015 - October 15, 2025
Early tenure contributing to design and merchandising during a contract period; supported range development and supplier coordination.
Fashion Blogger at Lisa Bonafide Fashion Blog
May 1, 2014 - Present
Created fashion-focused content, inspiration boards and trend insights; built professional relationships with readers and fashion industry contacts.
Merchandiser at Forever New
May 1, 2014 - October 15, 2025
Supported merchandising and styling for seasonal campaigns; assisted with product launches and in-store presentations.
Ladies Wear Designer - Merchandiser at Truworths (Barrie Cline)
January 1, 2019 - Present
Creative, adaptable designer/merchandiser in a fast-paced environment. Collaborated with fabric buyers, pattern makers and buyers to optimize fabric usage and reduce costs; prepared costings and led tech packs for the sample room; liaised with planning to ensure on-time delivery and avoid TD C rollouts. Kept buying teams informed of rollouts, shipping delays, fabric or trim changes, and offered practical solutions. 9+ years blending creativity with commercial strategy to deliver fashion-forward ladies wear collections and to drive margins through strategic pricing.
Designer at Barrie Cline Clothing
December 1, 2018 - October 23, 2025
Led ladies wear design across Barrie Cline Clothing; created trend boards and tech packs; collaborated with pattern makers and seamstresses; contributed to garment construction and trend forecasting; supported buyers with range development and sign-off; prepared for fittings at head office; collaborated with cross-functional teams to meet brand requirements.
Designer at Barrie Cline Clothing
December 1, 2015 - October 23, 2025
Short-term designer supporting seasonal ranges and fit sessions; contributed to garment construction and trend execution.
Content Creator / Blogger at Lisa Bonafide Fashion Blog
May 1, 2014 - October 23, 2025
Created fashion-forward editorial content and styling inspiration for the Lisa Bonafide Fashion Blog, sharing insights, trends and inspiration.
Retail Assistant at Forever New
May 1, 2014 - October 23, 2025
Supported store operations and customer service; assisted in styling and in-store visual merchandising to reflect current trends.
Ladies Wear Designer at Truworths
January 1, 2019 - Present
Designs ladies wear and oversees the complete product design process for the brand, coordinating with planning and buying teams to translate market insights into collections.
Designer at Barrie Cline Clothing
December 31, 2018 - October 23, 2025
Designed seasonal collections; managed 60+ styles per season; collaborated with pattern makers and buyers; contributed to costing and range planning; supported fashion shows and fittings.
Junior Designer at Barrie Cline Clothing
December 31, 2015 - October 23, 2025
Assisted Senior Designers on multiple accounts; issued tech packs; researched trends; created inspiration boards; prepared samples for shows; contributed to mock racks and range confirmations.
Senior Designer at Barrie Cline Clothing
March 1, 2016 - December 31, 2018
Led design and merchandising across collections; prepared tech packs; collaborated with pattern makers; managed sample room coordination; contributed to trend research and inspiration boards.
Junior Designer at Forever New
February 1, 2014 - May 31, 2014
Assisted senior designers; researched trends; created inspiration boards; produced tech packs and samples for the sample room.

Education

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Qualifications

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Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Other

Skills

Experience Level