I have over 15 years in-house experience at Pearson, in a fast-paced environment, as a print and digital designer. In my role as a freelance designer, I am responsible for creating visual identities including brand positioning, promotions, and digital marketing. I have extensive experience in driving marketing strategies, campaigns, and site development from concept to completion. I am a skilled team leader and communicator able to forge solid relationships with stakeholders, vendors, clients, and staff while building consensus across multiple organizational levels. --- Art Director/Graphic Designer Self-Employed 2023 – Present •Established and manage a freelance graphic design business with a focus to assist companies in brand development •Spearhead visual identity including brand positioning, promotions, and digital marketing for different clients •Collaborate with clients and stakeholders to understand their needs and deliver design solutions that meet their requirements ensuring they are completed on time Associate Art Director Pearson 2019 – 2022 •Oversaw creative direction of over 1,000 projects annually, to foster strategic evolution yet maintain integrity of a multi-billion dollar corporate brand •Organized large-scale campaigns in Higher Education B2B & B2C market with potential to generate $4B in revenue •Liaison to Marketing, Editorial, and Production teams to develop and build inter-departmental relationships and symbiosis •Provided art direction, technical assistance and quality control to a team of designers across all mediums •Awarded “Best Teamwork & Collaborator” by SVP through outstanding cross-functional Senior Graphic Designer Pearson Higher Education 2015 – 2018 •Served as lead designer for over 200 North American marketing campaigns •Constructed 200+ unique cross-platform assets while simultaneously building templates, establishing a cohesive and positive brand experience •Refined stakeholder review process 60% by managing project kick-off calls and understanding project scope, and applying insights to design strategy and business needs Graphic Designer Pearson Clinical & Assessments 2012 – 2014 •Performed lead role in the design and production of print, identity, logos, packaging, advertising, multimedia, and web design •Worked with stakeholders to gather and define requirements, establish scopes, and manage project milestones…I have over 15 years in-house experience at Pearson, in a fast-paced environment, as a print and digital designer. In my role as a freelance designer, I am responsible for creating visual identities including brand positioning, promotions, and digital marketing. I have extensive experience in driving marketing strategies, campaigns, and site development from concept to completion. I am a skilled team leader and communicator able to forge solid relationships with stakeholders, vendors, clients, and staff while building consensus across multiple organizational levels. --- Art Director/Graphic Designer Self-Employed 2023 – Present •Established and manage a freelance graphic design business with a focus to assist companies in brand development •Spearhead visual identity including brand positioning, promotions, and digital marketing for different clients •Collaborate with clients and stakeholders to understand their needs and deliver design solutions that meet their requirements ensuring they are completed on time Associate Art Director Pearson 2019 – 2022 •Oversaw creative direction of over 1,000 projects annually, to foster strategic evolution yet maintain integrity of a multi-billion dollar corporate brand •Organized large-scale campaigns in Higher Education B2B & B2C market with potential to generate $4B in revenue •Liaison to Marketing, Editorial, and Production teams to develop and build inter-departmental relationships and symbiosis •Provided art direction, technical assistance and quality control to a team of designers across all mediums •Awarded “Best Teamwork & Collaborator” by SVP through outstanding cross-functional Senior Graphic Designer Pearson Higher Education 2015 – 2018 •Served as lead designer for over 200 North American marketing campaigns •Constructed 200+ unique cross-platform assets while simultaneously building templates, establishing a cohesive and positive brand experience •Refined stakeholder review process 60% by managing project kick-off calls and understanding project scope, and applying insights to design strategy and business needs Graphic Designer Pearson Clinical & Assessments 2012 – 2014 •Performed lead role in the design and production of print, identity, logos, packaging, advertising, multimedia, and web design •Worked with stakeholders to gather and define requirements, establish scopes, and manage project milestonesWWWW…