I am a dedicated freelance researcher, web designer, marketer and admin who thrives in a remote and flexible work environment. With nearly 20 years of hands-on experience in content creation (Substack, YouTube, blogs, and newsletters) and email marketing, I am passionate about providing comprehensive marketing admin support to help clients streamline operations and achieve their objectives. I am a proactive, client-focused individual with a strong ability to work independently and deliver measurable results. I collaborate with AI tools to streamline output, review thumbnails for colour contrast, visuals and tone; surface outliers; and detect improvements by reviewing audio transcripts. I work effectively with cross-functional product teams across multiple time zones and enjoy translating research insights into practical improvements for services and platforms.

Lisa Rex

I am a dedicated freelance researcher, web designer, marketer and admin who thrives in a remote and flexible work environment. With nearly 20 years of hands-on experience in content creation (Substack, YouTube, blogs, and newsletters) and email marketing, I am passionate about providing comprehensive marketing admin support to help clients streamline operations and achieve their objectives. I am a proactive, client-focused individual with a strong ability to work independently and deliver measurable results. I collaborate with AI tools to streamline output, review thumbnails for colour contrast, visuals and tone; surface outliers; and detect improvements by reviewing audio transcripts. I work effectively with cross-functional product teams across multiple time zones and enjoy translating research insights into practical improvements for services and platforms.

Available to hire

I am a dedicated freelance researcher, web designer, marketer and admin who thrives in a remote and flexible work environment. With nearly 20 years of hands-on experience in content creation (Substack, YouTube, blogs, and newsletters) and email marketing, I am passionate about providing comprehensive marketing admin support to help clients streamline operations and achieve their objectives. I am a proactive, client-focused individual with a strong ability to work independently and deliver measurable results.

I collaborate with AI tools to streamline output, review thumbnails for colour contrast, visuals and tone; surface outliers; and detect improvements by reviewing audio transcripts. I work effectively with cross-functional product teams across multiple time zones and enjoy translating research insights into practical improvements for services and platforms.

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Language

English
Fluent

Work Experience

Independent Content Creator and UX Consultant at Self-employed
May 1, 2024 - Present
Leverage analytics to assess content performance and inform iterative improvements; collaborate with AI tools to streamline output, review thumbnails for colour contrast, visuals and tone; surface outliers; and detect improvements by reviewing audio transcripts.
Sr CX Manager at American Express, Enterprise Digital & Data Solutions
February 1, 2024 - May 31, 2024
Managed complex research projects for global consumer platforms; led UX research initiatives; collaborated with cross-functional teams; provided user insights to inform product decisions.
Principal UX Researcher at American Express, Enterprise Digital & Data Solutions
November 1, 2020 - November 30, 2023
Led end-to-end UX research across global consumer platforms; mentored teams; delivered actionable insights; contributed to product strategy.
Lead UX Researcher at American Express, Enterprise Digital & Data Solutions
November 1, 2018 - November 30, 2020
Led research initiatives across multiple product lines; synthesized findings for senior leadership; collaborated with product teams to improve user experiences.
UX Research Manager at Mimecast Software
October 1, 2016 - October 31, 2018
Developed product usage analytics and dashboards in Pendo; established UX health metrics; implemented data triangulation and Airtable database for research findings; evangelised UX research.
Senior UX Researcher at Alfresco Software (Hyland)
October 1, 2014 - October 31, 2016
Benchmarking and measurement on key journeys; planned and conducted first-use onsite research.
UX Consultant at L Rex Consulting Ltd
November 1, 2013 - October 31, 2014
Client-facing independent UX research and service design for digital design agencies; clients included Adobe, Johnson & Johnson, Stagecoach, Marriott, MoJ, Bristol City Council, and Unite Students.
UX Researcher at Acquia, NYC & Boston
August 1, 2011 - October 31, 2012
Led research studies on Acquia’s enterprise SaaS platform for building, delivering, and optimising digital experiences; helped build a social/community website platform, and a content monitoring/anti-spam tool; led weekly usability studies with rotating topics & dedicated viewing room.
Senior UX Researcher at Acquia, NYC & Boston
October 1, 2012 - October 31, 2013
Led research studies on Acquia’s enterprise SaaS platform; helped build a social/community website platform, and a content monitoring/anti-spam tool; led weekly usability studies with rotating topics & dedicated viewing room.

Education

Associate of Arts degree in Individual Studies/International Business at Foothill College, Los Altos Hills, California
January 11, 2030 - March 19, 2026
Group coaching at YouTube education (Trena Little)
January 11, 2030 - March 19, 2026
Leadership Excellence at Harvard Business School
January 11, 2030 - January 1, 2019

Qualifications

Delivering Presentations Masterclass
January 1, 2017 - January 1, 2017
Harvard Business Leadership Excellence
January 11, 2030 - January 1, 2019
People Management training workshops
January 1, 2017 - December 31, 2018
YouTube coaching with Trena Little
October 7, 2024 - January 13, 2025

Industry Experience

Software & Internet, Travel & Hospitality, Financial Services, Government