Livia Elena Borhină

Spearheaded website administration for Digital Banking Division, ensuring content accuracy, consistency, and relevance across all platforms. Managed website using CMS and Jenkins, while efficiently utilizing JIRA, ServiceNow, and ServiceDesk. Proficient in designing chatbot workflows, integrating them with website platforms, and ensuring seamless interaction for users. Developed comprehensive business requirements documentation, including use cases and new feature specifications. Coordinated with internal teams and external service providers to optimize website performance and user experience. Collaborated with cross-functional IT teams to analyze and implement technical solutions, balancing usability and performance needs. Created and implemented various web pages (landing, product, blog, campaign) based on marketing and UX team requirements. Managed Google and Apple Store reviews, resolving client issues for mobile application. Implemented SEO recommendations to enhance website visib

Designed and launched a functional app prototype using Lovable and Vibe-coded features.

Work-in-progress fashion resale subscription platform; managed UX, CMS build and go-to-market strategy (pilot phase).