Available to hire
I’m Livia Elena Borhină, a Digital Project Manager with over 15 years of experience delivering websites, SaaS platforms, and digital products across banking, e-commerce, and tech. I’m skilled in Agile project management, scope and change management, and digital transformation, and I thrive on leading remote, cross-functional international teams, improving UX, and leveraging AI-powered automation to speed delivery and cut costs.
I have an entrepreneurial mindset and a track record of launching and iterating on in-progress platforms. I founded Tonora.ch and Circlo.ch, led UX design and MVP prototyping, and enjoy turning ideas into action while continuously learning.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
French
Intermediate
German
Beginner
Work Experience
Project Manager at Deduxer
September 1, 2024 - PresentLead a dynamic team of nine professionals to deliver high-quality websites on schedule. Collaborated with clients to define project scopes and deliver customized website revamps. Employed tools like Slack, Notion, Productive.io, ChatGPT, Timely, Figma, and Webflow for seamless communication and design execution. Established and monitored KPIs to assess team performance and ensure project success. Served as the key liaison between clients and the team for effective communication and goal alignment. Stayed current with UI/UX trends and website development best practices to offer innovative solutions. Implemented AI tools including ChatGPT, Claude AI and AI analytics solutions to optimize content creation, design processes, and conversion rates. Leveraged AI capabilities to enhance workflow efficiency and deliver superior user experiences.
Senior Website Administrator at OTP Bank Romania
February 28, 2025 - July 23, 2025Spearheaded website administration for Digital Banking Division, ensuring content accuracy, consistency, and relevance across all platforms. Managed website using CMS and Jenkins, while efficiently utilizing JIRA, ServiceNow, and ServiceDesk. Proficient in designing chatbot workflows, integrating them with website platforms, and ensuring seamless interaction for users. Developed comprehensive business requirements documentation, including use cases and new feature specifications. Coordinated with internal teams and external service providers to optimize website performance and user experience. Collaborated with cross-functional IT teams to analyze and implement technical solutions, balancing usability and performance needs. Created and implemented various web pages (landing, product, blog, campaign) based on marketing and UX team requirements. Managed Google and Apple Store reviews, resolving client issues for mobile application. Implemented SEO recommendations to enhance website visib
Content Coordinator at Fashion Days Group
August 1, 2011 - June 1, 2021Led a 12-member team, implementing strategies for daily website content production and digital performance optimization. Implemented rigorous content management protocols, ensuring 100% accuracy and driving timely web updates. Designed and delivered comprehensive CMS training programs, improving team efficiency and digital workflow performance. Established rapid response systems, significantly reducing issue resolution time and improving user experience. Consistently surpassed daily KPIs, achieving targets and driving business performance. Spearheaded cross-cultural collaboration strategies with international teams to optimize content localization. Provided end-to-end technical support for web-related issues, implementing efficient resolution strategies. Developed and implemented a streamlined digital ticketing system using Zendesk and Jira to manage user inquiries and technical issues. Created precise product specifications using Adobe Fireworks, driving improvements in user satisfact
Blog Writer at Noriel
May 1, 2019 - PresentProduced high-performance digital content, consistently meeting production targets and maintaining editor approval rate. Implemented in-depth research strategies to create valuable, user-focused web content across various product categories. Optimized digital content for SEO, driving significant increases in organic website traffic. Developed and managed content strategies aligned with product marketing goals and user engagement metrics. Adapted writing style to meet different audience needs and platform requirements.
Founder at Tonora.ch
January 1, 2023 - PresentWork-in-progress platform for musicians to find gigs and teaching opportunities. Responsible for UX design, MVP prototyping (Vibe / no-code) and ongoing product development.
Founder at Circlo.ch
December 31, 2024 - September 19, 2025Work-in-progress fashion resale subscription platform; managed UX, CMS build and go-to-market strategy (pilot phase).
Prototype Developer at Fixli24
December 31, 2024 - September 19, 2025Designed and launched a functional app prototype using Lovable and Vibe-coded features.
Education
Bachelor's Degree at University of Bucharest
January 1, 2008 - January 31, 2011Bachelor’s Degree at University of Bucharest
January 1, 2008 - December 31, 2011Bachelor's Degree at University of Bucharest
January 1, 2008 - December 31, 2011Bachelor's Degree in Sociology at University of Bucharest
January 1, 2008 - January 1, 2011Bachelor’s Degree in Sociology at University of Bucharest
January 1, 2008 - January 1, 2011Bachelor's Degree in Sociology at University of Bucharest
January 1, 2008 - January 1, 2011Bachelor’s Degree in Sociology at University of Bucharest
January 1, 2008 - January 1, 2011Bachelor’s Degree in Sociology at University of Bucharest
January 1, 2008 - January 1, 2011Qualifications
Frontend Web Development Modul 1 (HTML/CSS)
July 1, 2023 - September 30, 2025LEAN SIX SIGMA YELLOW BELT TRAINING COURSE
July 1, 2021 - July 31, 2021Lean Six Sigma Yellow Belt Training
January 1, 2021 - December 31, 2021Frontend Web Development – HTML/CSS
January 1, 2023 - December 31, 2025Lean Six Sigma Yellow Belt Training
January 1, 2021 - December 31, 2021Frontend Web Development – HTML/CSS
January 1, 2023 - December 31, 2025Lean Six Sigma Yellow Belt
January 1, 2021 - September 4, 2025Frontend Web Development (HTML/CSS)
January 1, 2023 - January 1, 2025Lean Six Sigma Yellow Belt
January 1, 2021 - September 19, 2025Frontend Web Development (HTML/CSS)
January 1, 2021 - December 31, 2021Google Foundations of Project Management
January 11, 2030 - September 19, 2025Lean Six Sigma Yellow Belt
January 1, 2021 - September 19, 2025Frontend Web Development (HTML/CSS)
January 1, 2021 - December 31, 2021Google Foundations of Project Management
January 11, 2030 - September 19, 2025Lean Six Sigma Yellow Belt
January 1, 2021 - September 19, 2025Frontend Web Development (HTML/CSS)
January 1, 2021 - January 1, 2021Google Foundations of Project Management
January 11, 2030 - September 19, 2025Lean Six Sigma Yellow Belt
January 1, 2021 - September 19, 2025Frontend Web Development (HTML/CSS)
January 1, 2021 - September 19, 2025Google Foundations of Project Management
January 11, 2030 - September 19, 2025Industry Experience
Software & Internet, Financial Services, Retail, Media & Entertainment, Professional Services, Education
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