LP

Social media and digital marketing professional specialising in content creation, short-form video and audience engagement across Instagram, TikTok and LinkedIn.

About

Social media and digital marketing professional specialising in content creation, short-form video and audience engagement across Instagram, TikTok and LinkedIn. Experienced in creating trend-led, platform-native content, including Reels, TikTok videos, copywriting, Canva design and CapCut editing.

Currently working in marketing and events, alongside collaborating with brands through personal social media content and eCommerce campaigns. Passionate about creating authentic, engaging content that builds visibility, grows communities and supports brand growth.

  • 5 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Healthcare
  • Education
  • Retail
  • Professional Services
  • Software & Internet
  • Other

Work experience· 4 roles

Marketing & Events Assistant · International Wire and Machinery AssociationFeb 2025 – Present · 1 yr 10 mos

Supports marketing and events, manages company website and social media platforms, producing engaging, platform-native content tailored to audience trends and platform insights. Create, edit and publish short-form video and static content across Instagram and LinkedIn using CapCut and Canva. Plan and execute multi-channel marketing campaigns, developing creative assets to drive engagement and increase event attendance. Bring campaign briefs to life through digital storytelling aligned with brand messaging and key launches. Monitor engagement metrics and campaign performance, identifying insights to refine content format and optimize future outputs. Support on-site content capture at events, coordinating photography, styling and real-time social updates. Manage content calendars and scheduling to ensure consistent, timely and high-quality delivery.

Registered Nurse · University Hospitals Birmingham NHS Foundation TrustAug 2023 – Jan 2025 · 1 yr 6 mos

Demonstrated exceptional organisation, resilience and adaptability in high-pressure environments. Built strong communication skills through collaboration with multidisciplinary teams. Maintained high attention to detail and professional standards, transferring skills to content production and brand execution.

Brand Ambassador · Seed MarketingSep 2021 – Aug 2022 · 1 yr

Creative marketing and content professional with experience planning and executing campaigns, producing engaging social-first content, and managing multi-platform digital presence. Skilled in short-form video creation, social media growth strategies, and collaborating with influencers to amplify brand messaging.

Brand Ambassador · Hollister Co.Aug 2019 – Sep 2020 · 1 yr 2 mos

Education

A-Levels Maths, Biology and Chemistry · King Edward VI Five Ways, Birmingham2020
Bachelor of Science (BSc) Adult Nursing · University of Nottingham2020 – 2023
Social Media & Content Creation Course (Instagram Growth Strategy) · Independent Online Course2026

Certifications and awards

Academic Excellence Award (Nottingham cohort)2023 – 2026
NHS Clinical Placements (Nursing)2023

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