Liz Stamenkovic

I’m a growth marketer and social media strategist with experience dating back to 2017, working with 40+ companies across B2B and B2C, from early-stage startups to global enterprise brands.

My work spans organic social media, community building, paid acquisition, demand generation, go-to-market strategy, and marketing automation. I’ve worked across AI, SaaS, cybersecurity, fintech, developer tools, legal tech, eCommerce, and consumer brands, adapting strategies to different audiences, business models, and stages of growth.

On the organic side, I’ve built and managed social media strategies across LinkedIn, Instagram, TikTok, Reddit, X, YouTube, Facebook, and Discord. I handle everything from positioning, content creation, video editing, and executive thought leadership to social listening, community engagement, and performance reporting. I’ve grown communities from scratch, developed brand voices, and built engagement strategies that turn social channels into meaningful sources of awareness, traffic, and customer acquisition.

On the paid and growth side, I’ve managed annual advertising budgets exceeding €1M, built acquisition campaigns from scratch, reduced customer acquisition costs, and developed full-funnel strategies connecting paid media, organic content, CRM, and analytics. I’m comfortable working across Google Ads, Meta, LinkedIn Ads, GA4, HubSpot, PostHog, and other marketing platforms.

I also build AI-powered marketing workflows, including automated reporting, content sourcing, social listening and community opportunity discovery, and content production. I enjoy finding ways to make marketing operations more efficient without losing the creativity and human judgment that make them effective.

A few results from my work include growing a LinkedIn audience from under 40K to 173K followers, increasing B2B website traffic by 40% YoY and demo requests by 30% YoY through organic social, growing a branded Reddit account from 100 to 2,500 karma, and reducing customer acquisition costs by 50% QoQ.

What I enjoy most is building the systems behind sustainable growth, whether that’s a social media presence people actually want to engage with, an acquisition engine that converts, or a workflow that helps a small team accomplish more.

I’m available for remote freelance, contract, fractional, and full-time opportunities.

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