Available to hire
I’m Lizzie Guzenko, a social media strategist and content creator focused on helping premium luxury and wellness brands grow with authentic, data-informed storytelling. I’ve built and managed social presences across Instagram and TikTok, tailoring content formats, voice, and publishing rhythm to what performs best for each audience.
From launching “She Belongs in the Sun” from zero to 687,000+ organic views on a single reel within six weeks (no paid promotion) to developing influencer programs and leading daily content strategy at Arden Art Gallery, I enjoy connecting strategy with execution—writing captions, planning calendars, managing community, and translating performance insights into clear next steps. I’m fluent in English and Russian, comfortable collaborating across marketing, sales, PR, and creative teams, and genuinely love building communities around brands people care about.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
Dutch
Beginner
Work Experience
Content Creator & Social Media Manager at She Belongs in the Sun
January 1, 2026 - PresentBuilt an Instagram wellness and coastal lifestyle brand from zero, reaching 687,000+ organic views on a single reel within six weeks without paid promotion. Achieved 83,500+ views for a location content reel and 57,600+ views for a humor-driven reel, demonstrating consistent performance across formats. Independently developed and executed full content strategy: content pillars, caption writing, trending audio selection, reel repurposing, and community engagement. Managed all community interactions (comments and DMs) and maintained a consistent 5x/week posting cadence. Researched trends, competitors, and platform updates to inform content decisions and identify new format opportunities.
Social Media & Growth Strategist at Arden Art Gallery, Amsterdam
January 1, 2025 - January 1, 2026Developed and executed the gallery’s social media strategy across Instagram and TikTok, tailoring content, voice, and formats to each platform and audience. Built an influencer program from scratch by identifying and vetting creators across luxury, art, design, travel, wealth, and wellness, managing outreach, negotiations, briefs, contracts, campaigns, and reporting. Owned content strategy and daily publishing, maintained a forward-looking content calendar, and developed story-driven creative aligned with brand goals. Used social listening, trend analysis, AI tools, and performance analytics to uncover growth opportunities, optimize content, and translate insights into actionable recommendations for leadership. Coordinated with PR, sales, product, and creative teams to align social strategy to broader objectives, and conducted competitive analysis and performance reporting while testing new formats and growth initiatives.
Social Media & Growth Strategist at Arden Art Gallery
January 1, 2025 - January 1, 2026Developed and executed the gallery’s Instagram and TikTok strategy, tailoring content, voice, and formats to each platform and audience. Built an influencer program from scratch by identifying, vetting, and negotiating with 15+ creators across luxury, art, design, travel, wealth, and wellness; managed outreach, briefs, contracts, campaigns, and reporting. Owned the content strategy and daily publishing routine, maintained a forward-looking content calendar, and supported storytelling aligned with brand identity. Used social listening, trend research, AI tools, and performance analytics to find growth opportunities and translate results into actionable recommendations. Partnered with PR, sales, product, and creative teams to align social goals with broader business objectives; conducted competitive analysis and performance reporting and tested new formats and initiatives.
Sales Consultant, Housing Agent & Events Coordinator at TOSS Group, Amsterdam
January 1, 2024 - January 1, 2025Managed the complete client journey for international clients—from consultation and eligibility assessment through contract preparation and onboarding—using CRM (Pipedrive/HubSpot) and Intercom for consistent, timely communication. Grew and maintained a structured sales pipeline, contributing directly to a 16% increase in client acquisition and retention. Served as the central communications liaison for company events, coordinating logistics via Notion and Asana and managing suppliers, timelines, and on-site gifting for execution. Produced accurate client records and documentation, using AI tools to speed up drafting and quality checks.
Sales Consultant, Housing Agent & Events Coordinator at TOSS Group
January 1, 2024 - January 1, 2025Managed the complete client journey for international clients from consultation and eligibility assessment through contract preparation and onboarding, using CRM (Pipedrive/HubSpot) and Intercom for consistent, timely communication. Built and maintained a structured sales pipeline contributing directly to a 16% increase in client acquisition and retention. Served as the central communication liaison for company events, coordinating logistics via Notion and Asana and managing suppliers, timelines, and gifting for on-site execution. Produced accurate client records and documentation, using AI tools to speed up drafting and quality checks.
Office & Gallery Manager at Arden Art Gallery, Amsterdam
January 1, 2022 - January 1, 2024Owned social media content creation and community management for a premium luxury art gallery, supporting campaigns for exhibitions, private viewings, and hotel partner events. Wrote all social copy, captions, and promotional content while maintaining a consistent premium brand voice across platforms. Managed influencer and media outreach by coordinating content creators and press contacts to amplify exhibitions and generate coverage. Coordinated full exhibition setups from concept to completion, including space curation, installation, signage, and event production. Delivered tailored sales presentations to hotels, interior designers, and corporate buyers to secure partnerships and art placements. Maintained CRM records, client relationships, and content asset libraries across projects.
Office & Gallery Manager at Arden Art Gallery
January 1, 2022 - January 1, 2024Owned social media content creation and community management for a premium luxury art gallery. Developed campaigns for exhibitions, private viewings, and hotel partnership events. Wrote all social copy and promotional content while maintaining a consistent premium brand voice across platforms. Managed influencer and media outreach by coordinating content creators and press contacts to amplify exhibitions and generate coverage. Coordinated full exhibition setups end-to-end (space curation, installations, signage, and event production). Delivered tailored sales presentations to hotels, interior designers, and corporate buyers to secure partnerships and art placements. Maintained CRM records, client relationships, and content asset libraries across projects.
Social Media Marketing Intern at Arden Visuals, Amsterdam
January 1, 2021 - January 1, 2022Supported social media strategy and content creation with hands-on experience in scheduling, community engagement, and content analytics. Assisted with campaign planning and cross-platform content management for a visual media brand.
Social Media Marketing Intern at Arden Visuals
January 1, 2021 - January 1, 2022Supported social media strategy and content creation, gaining hands-on experience scheduling posts, community engagement, and content analytics. Assisted with campaign planning and cross-platform content management for a visual media brand.
Events & Animation Intern at MedPlaya Hotels
June 1, 2018 - August 31, 2018Planned and coordinated guest-facing events and entertainment programs for an international hotel group, managing logistics and on-site execution during summer internship period.
Events & Animation Intern at MedPlaya Hotels, Tossa de Mar, Spain
June 1, 2018 - August 31, 2018Planned and coordinated guest-facing events and entertainment programs for an international hotel group, managing logistics and on-site execution.
Events & Animation Intern at MedPlay a Hotels
June 1, 2018 - August 1, 2018Planned and coordinated guest-facing events and entertainment programs for an international hotel group, handling logistics and on-site execution.
Sales & Marketing Assistant at The Big House, Singapore
January 1, 2016 - January 1, 2017Created and managed Facebook pages for company events, writing promotional social content to drive engagement and ticket sales. Generated leads through digital outreach and networking, collaborating with senior marketing teams to meet monthly targets.
Sales & Marketing Assistant at The Big House
January 1, 2016 - January 1, 2017Created and managed Facebook pages for company events and wrote promotional social media content to drive engagement and ticket sales. Generated leads through digital outreach and networking, collaborating with senior marketing teams to meet monthly targets.
Private Tour Guide & Travel Coordinator at Sentosa Tour, Singapore
January 1, 2015 - January 1, 2019Designed and delivered bespoke private tours for high-end international clients, managing full travel logistics and long-term client relationships.
Private Tour Guide & Travel Coordinator at Sentosa Tour
January 1, 2015 - January 1, 2019Designed and delivered bespoke private tours for high-end international clients, managing full travel logistics and long-term client relationships.
Education
MSc Digital Marketing at University of Liverpool (Online)
January 1, 2022 - January 1, 2024BSc Business Administration at University of Amsterdam
January 1, 2019 - January 1, 2021BSc Business Administration at ESSEC Business School (Singapore)
January 1, 2017 - January 1, 2018Bilingual International Baccalaureate Diploma at Overseas Family School, Singapore
January 1, 2011 - January 1, 2017MSc Digital Marketing at University of Liverpool (Online)
January 1, 2022 - January 1, 2024BSc Business Administration at University of Amsterdam
January 1, 2019 - January 1, 2021BSc Business Administration at ESSEC Business School (Singapore)
January 1, 2017 - January 1, 2018Bilingual International Baccalaureate Diploma at Overseas Family School, Singapore
January 1, 2011 - January 1, 2017MSc Digital Marketing at University of Liverpool (Online)
January 1, 2022 - January 1, 2024BSc Business Administration at University of Amsterdam
January 1, 2019 - January 1, 2021BSc Business Administration at ESSEC Business School
January 1, 2017 - January 1, 2018Bilingual International Baccalaureate Diploma at Overseas Family School, Singapore
January 1, 2011 - January 1, 2017Qualifications
HubSpot Social Media Marketing Certification
May 1, 2026 - September 1, 2026HubSpot Content Marketing Certification
January 1, 2026 - September 1, 2026Social Media Marketing Specialization (Northwestern University via Coursera)
January 1, 2018 - January 1, 2019Consumer Neuroscience & Neuromarketing (Copenhagen Business School via Coursera)
January 1, 2018 - January 1, 2019HubSpot Social Media Marketing Certification
May 1, 2026 - September 1, 2026HubSpot Content Marketing Certification
January 1, 2026 - September 1, 2026Social Media Marketing Specialization (Coursera via Northwestern University)
January 1, 2018 - January 1, 2019Consumer Neuroscience & Neuromarketing (Copenhagen Business School via Coursera)
January 1, 2018 - January 1, 2019HubSpot Content Marketing Certification (in progress)
January 1, 2026 - September 1, 2026HubSpot Social Media Marketing Certification
May 1, 2026 - September 1, 2026HubSpot Content Marketing Certification (in progress)
January 1, 2026 - September 1, 2026Social Media Marketing Specialization
January 1, 2018 - January 1, 2019Consumer Neuroscience & Neuromarketing (Course)
January 1, 2018 - January 1, 2019Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Real Estate & Construction, Retail, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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