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Hi, I’m Elizabeth. I’m a marketing executive with experience in digital campaigns, influencer collaborations, and content creation.

About

Hi, I’m Elizabeth. I’m a marketing executive with experience in digital campaigns, influencer collaborations, and content creation. I’ve helped scale a brand’s revenue from 5-figures to 6-figures through social media marketing and Meta ads, and I’ve produced UGC-style content that achieved up to 5x ROAS. I believe what makes me stand out is that I’m equally comfortable managing campaigns, editing content, and optimizing results through data.

  • 6 years' experience
  • Joined October 2025

Languages

  • EnglishFluent
  • MalayBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Professional Services
  • Gaming

Work experience

Front-End Web Developer (Intern) · Tech StrongboxDec 2022 – Oct 2025 · 2 yrs 11 mos

Developed two responsive websites, translating UI/UX designs into optimized front-end components. Enhanced site performance and user experience with HTML, CSS, and cross-platform testing. Led client website project via WordPress (Elementor), overseeing design, delegation, and delivery.

Marketing Executive · Wolves FitnessJan 2020 – Present · 6 yrs 11 mos

Supported marketing efforts that scaled monthly revenue from five-figures to six-figures. Contributed to ad creatives for campaigns achieving up to 5x ROAS on Meta. Directed, filmed, and edited UGC-style videos to boost brand awareness and conversions across social platforms. Managed influencer collaborations from outreach to community management on WhatsApp and Instagram. Maintained the company website on Shopify, including layout, copy, visuals, and SEO optimization. Assisted in crafting marketing emails—subject lines, body copy, and visuals—to support product promotions. Conducted QA checks to prevent misprints, branding mistakes, and publishing errors at least seven times. Represented clients at offline events, created merchandise, and built brand loyalty through community engagement. Created and managed two Discord servers with 500+ and 300+ members.

Scare Actor · Sunway LagoonDec 2019 – Oct 2025 · 5 yrs 11 mos

Teamwork and commitment across a large-scale festival event.

Education

Bachelor of Computer Science · Taylor's University2020 – 2023
Foundation in Computing · Taylor's University2019 – 2020

Certifications and awards

Dean's List High Distinction Award2019 – 2025

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