Social & Digital Media Manager at Campari Group

Developed and owned the social media strategy across key Campari brands, aligning with global standards. Created and executed social media calendars for global brands (Aperol, Espolòn, Wild Turkey, Campari). End-to-end management of photo shoots, from briefing to content delivery. Produced engaging reels and TikTok content showcasing brand lifestyle moments and storytelling. Managed influencer partnerships to amplify brand visibility. Led social listening, reporting and optimization initiatives.

Social Digital Community Manager at SQUAD by Mamamia

Built and executed community growth strategies to increase engagement across brands within Campari Group & Bayer. Managed influencer partnerships and creators to deliver authentic, on-brand collaborations. Produced lo-fi, short-form content tailored for TikTok and Instagram, increasing reach and engagement. Developed monthly campaign performance reports with insights and recommendations for optimization.

Sales Coordinator at Vida Glow

Supported sales activities and campaigns; liaised with customers; assisted with marketing initiatives and cross-functional coordination.

Senior Digital Community Manager at Move With Us

Owned the social media and community engagement strategy for a global fitness brand, growing the private Facebook group from 45 to 95k in the first year. Served as conduit between customer service and product teams, passing member feedback to developers. Managed ingestion of coach programs from ideation to ingestion, including app testing and program updates.