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I’m Lori Kretzmann, a web content owner who thrives on turning complex product information into clear, accessible digital experiences. I specialize in Sitecore, AEM, and content governance, collaborating with UX, design, and development teams to publish accurate content that aligns with brand and drives engagement. Over more than a decade, I’ve led large-scale migrations, redesigned enterprise sites from MVC to React, and built scalable content processes. I enjoy training teammates, creating useful documentation, and delivering measurable improvements in site usability and performance.…I’m Lori Kretzmann, a web content owner who thrives on turning complex product information into clear, accessible digital experiences. I specialize in Sitecore, AEM, and content governance, collaborating with UX, design, and development teams to publish accurate content that aligns with brand and drives engagement. Over more than a decade, I’ve led large-scale migrations, redesigned enterprise sites from MVC to React, and built scalable content processes. I enjoy training teammates, creating useful documentation, and delivering measurable improvements in site usability and performance.

Lori Kretzmann

Content Producer, Content Creator, Copywriter, +2

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I’m Lori Kretzmann, a web content owner who thrives on turning complex product information into clear, accessible digital experiences. I specialize in Sitecore, AEM, and content governance, collaborating with UX, design, and development teams to publish accurate content that aligns with brand and drives engagement. Over more than a decade, I’ve led large-scale migrations, redesigned enterprise sites from MVC to React, and built scalable content processes. I enjoy training teammates, creating useful documentation, and delivering measurable improvements in site usability and performance.…I’m Lori Kretzmann, a web content owner who thrives on turning complex product information into clear, accessible digital experiences. I specialize in Sitecore, AEM, and content governance, collaborating with UX, design, and development teams to publish accurate content that aligns with brand and drives engagement. Over more than a decade, I’ve led large-scale migrations, redesigned enterprise sites from MVC to React, and built scalable content processes. I enjoy training teammates, creating useful documentation, and delivering measurable improvements in site usability and performance.

Available to hire

I’m Lori Kretzmann, a web content owner who thrives on turning complex product information into clear, accessible digital experiences. I specialize in Sitecore, AEM, and content governance, collaborating with UX, design, and development teams to publish accurate content that aligns with brand and drives engagement.

Over more than a decade, I’ve led large-scale migrations, redesigned enterprise sites from MVC to React, and built scalable content processes. I enjoy training teammates, creating useful documentation, and delivering measurable improvements in site usability and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Content Author - Contract at Project Management Institute (PMI)

July 1, 2024 - December 1, 2025

Led the full migration to Sitecore 10.3 by authoring and publishing 100+ new and updated content and product pages, ensuring accuracy, accessibility, and brand alignment. Served as lead Content Author during an enterprise redesign and migration from MVC to React, delivering pages faster and more accurately. Configured Sitecore components, templates, and page layouts to support scalable content operations and improved usability. Managed a high volume of migration and BAU content tickets using Monday.com, BugHerd, Figma, and Azure DevOps to maintain clear communication and delivery timelines. Created training materials and video walkthroughs to streamline onboarding and reinforce long-term governance. Collaborated with UX, design, and development teams, and third-party vendors to validate layouts, resolve bugs, and ensure smooth content migration into new templates. Proactively resolved issues and supported fellow authors, troubleshooting new components and workflows.

Contract Web Content Specialist at Sherwin-Williams – PCG – General Industrial

March 1, 2024 - June 1, 2024

Created innovative solutions for a wide variety of product design challenges across mobile and desktop experiences. Led design for new experiences and improvements to increase site traffic and conversions. Collaborated with Director and Manager to support marketing efforts. Performed site audits of external and internal websites and provided UX and content recommendations. Utilized Adobe Experience Manager to manage content updates on the General Industrial site, including creating new pages and editing existing pages. Translated campaign initiatives into user flows and wireframes that deliver positive experiences with digital assets and intuitive user experiences. Designed and presented new web component ideas to business group leaders.

Content Specialist - Contract at Polaris Inc.

August 1, 2023 - January 1, 2024

Created web content using HTML and CSS, ensuring accuracy and optimizing page performance utilizing Jira, Agile methodologies and Optimizely CMS. Maintained all web properties by updating content regularly to ensure accuracy and consistency according to brand guidelines. Interacted with and coordinated cross-functionally with other teams such as product management, user experience and development. Performed site audits to identify areas of improvement such as broken links or outdated content, and edited and proofread content for accuracy and clarity. Collaborated closely with designers, developers, and other team members to ensure successful outcomes. Met deadlines while maintaining high-quality deliverables.

Digital Content Producer at Portico Benefit Services

January 1, 2011 - March 1, 2023

Sitecore authoring and publishing content for five websites, email campaigns and other digital platforms. Leveraged expert knowledge in HTML and CSS coding languages to customize website design elements utilizing Agile Methodologies and Sitecore CMS technology. Maintained a comprehensive library of content, images, photos, and videos used in web content on SharePoint. Migrated content to Sitecore from a previous platform, as well as creating and formatting content from Microsoft Word documents, PDFs and other documents. Worked through three Sitecore upgrades, Sitecore 9 and 10, including testing, creating new templates, ensuring all content was migrated. Researched innovative technologies to improve existing processes and develop innovative solutions. Optimized website performance by troubleshooting technical issues related to HTML and CSS coding. Collaborated with internal teams to ensure successful product launches. Developed and implemented digital strategies to increase customer en